Paulgerman

247 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
247
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Paulgerman

  1. 1. SMART Marketing for Business Professionals
  2. 4. The Explosion of the Internet Social Media and Web 2.0 tools are changing the way companies and people interact, communicate and even how they buy and sell products.
  3. 5. The Game has changed How do you get through to the decision makers so they can hear your message? When you have hundreds and thousands of contacts in your database, how do you stay in contact with them in a way that scales? How do you differentiate yourself from your competitors? How do you bring value, instill confidence, establish credibility, develop trust and build relationships?
  4. 6. Best of Breed Tools <ul><li>Establish a strong personal Internet presence </li></ul><ul><li>Present yourself as an expert in your field </li></ul><ul><li>Leverage Web 2.0 technologies to market & promote yourself </li></ul><ul><li>Utilize social media to build and maintain your customer </li></ul><ul><li>Deliver value in a way that differentiates you from your competitors </li></ul><ul><li>Leverage a variety of tools to operate efficiently and work smart </li></ul><ul><li>Stand out from the crowd </li></ul><ul><li>Increase Sales! </li></ul>Market yourself over the web, and a step-by-step guide that will teach you how to:
  5. 7. Internet Tools
  6. 9. Long-Term Goals <ul><li>Personally brand yourselves </li></ul><ul><li>Create an interactive community based website </li></ul><ul><li>Utilize resources to attract and retain customers </li></ul>
  7. 10. Bring Value and Drive Traffic to Your Site <ul><li>Connect with peers and business contacts on Linkedin and Plaxo </li></ul><ul><li>Ask for introductions </li></ul><ul><li>Join groups and participate </li></ul><ul><li>Comment on blogs and forums </li></ul><ul><li>Host your own blog </li></ul><ul><li>Send regularly scheduled newsletters </li></ul><ul><li>Deliver Goldmails to reach decision makers </li></ul><ul><li>Keep site fresh with relevant information </li></ul>
  8. 11. Next Steps of Action <ul><li>Explain the steps that now need to be taken </li></ul>

×