Webmarketing - LinkedIn


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Course given @ITESO University in México. the slides discuss some tips on the use of LinkedIn as personal or business marketing tool.

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Webmarketing - LinkedIn

  1. 1. @pfrulas<br />LinkedIn<br />Relationships Matter <br />
  2. 2. Agenda<br />Facebook<br />Facebook Page<br />Facebook Adds<br />LinkedIn<br />What is LinkedIn ?<br />How to use LinkedIn?<br />@pfrulas<br />
  3. 3. @pfrulas<br />What’s LinkedIn<br />World’s largest professional network.<br />LinkedIn has over 70 million members in over 200 countries.<br />A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.<br />Executives from all Fortune 500 companies are LinkedIn members.<br />
  4. 4. @pfrulas<br />Some random facts<br />The average number of LinkedIn connections for people who work at Google is forty-seven.<br />The average number for Harvard Business School grads is fifty-eight<br />People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.<br />All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.<br />Read more:<br />http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0gxmLOMHF<br />
  5. 5. Profile<br />Picture<br />Friendly Name<br />Current position<br />Status<br />Background<br />Education<br />Websites<br />Twitter<br />Public Profile<br />@pfrulas<br />
  6. 6. @pfrulas<br />Facebook vs. LinkedIn<br />Weekend Pictures<br />Current Job Status<br />
  7. 7. @pfrulas<br />Facebook vs. LinkedIn<br />What’s on your mind ?<br />What are you doing?<br />
  8. 8. Body<br />Summary<br />Activity<br />Experience<br />@pfrulas<br />
  9. 9. @pfrulas<br />Facebook vs. LinkedIn<br />Content :<br />Which Social Network is better for business ?<br />
  10. 10. @pfrulas<br />Quick Get Started<br />Establish your Professional Profile <br />Stay in Touch with Colleagues and Friends<br />Find Experts and Ideas<br />Explore Opportunities<br />
  11. 11. Establish your Professional Profile <br />@pfrulas<br />Look for the right Groups<br />Join<br />Participate<br />
  12. 12. @pfrulas<br />How to use it ? <br />Add presence <br />
  13. 13. LinkedIn Ad Campaigns<br />Find the EXACT customers you are looking for !<br />Target a Specific Audience<br />By geography<br />By job function and seniority<br />By industry and company size<br />By gender and age<br />@pfrulas<br />
  14. 14. The LinkedIn Professional At A Glance<br />Source: @plan Summer 2008<br />
  15. 15. Direct Adds<br />@pfrulas<br />LinkedIn Delivers Small Business<br />Source: @plan Summer 2008<br />
  16. 16. Your Target Audience<br />@pfrulas<br />LinkedIn Delivers Business Consulting Decision Makers<br />Source: @plan Summer 2008<br />
  17. 17. Set Budget & Price<br />@pfrulas<br />
  18. 18. Tracking Results<br />@pfrulas<br />
  19. 19. @pfrulas<br />10 things to do with it<br />Increase your visibility.<br />People would much rather work with people who their friends know and trust<br />
  20. 20. @pfrulas<br />10 things to do with it<br />Improve your connectability.<br />You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities.<br />
  21. 21. 10 things to do with it<br />Increase your visibility.<br />Improve your connectability.<br />Improve your Google PageRank.<br />
  22. 22. @pfrulas<br />10 things to do with it<br />Enhance your search engine results.<br />Instead of the default :<br />“My Company” Website <br />click on Edit and then click on Other.  <br />Type in a keyword phrase that describes how people can search to find your business<br /> Be sure to optimize your LinkedIn profile as soon as possible before your next client enters your main keyword(s) and finds your competition.<br />@pfrulas<br />
  23. 23. @pfrulas<br />10 things to do with it<br />Perform blind, “reverse,” and company reference checks.<br />
  24. 24. @pfrulas<br />10 things to do with it<br />Increase the relevancy of your job search.<br />Use LinkedIn’s advanced search to find people with educational and work experience like yours to see where they work<br />
  25. 25. @pfrulas<br />10 things to do with it<br />Make your interview go smoother.<br />
  26. 26. LinkedIn Members Are In The Groundswell<br />Over<br />1,900,000<br />LinkedIn Members Looked For or Gave Advice Online Last Month<br />Source: @plan Summer 2008<br />
  27. 27. @pfrulas<br />10 things to do with it<br />Gauge the health of a company.<br />Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover and if people are abandoning ship.<br />Gauge the health of an industry.<br />Learn more by finding people who work for competitors or failed companies.<br />Track startups.<br />Find out who is doing new startups by searching for “stealth” or“new startup.” Sort by degrees to see people closest to you first.<br />
  28. 28. @pfrulas<br />+ a couple more<br />Check out100+ Smart Ways to Use LinkedIn<br /><ul><li>Business Development / Marketing / Sales
  29. 29. Career Management
  30. 30. Job Search
  31. 31. Recruiting
  32. 32. Growing Your Network
  33. 33. Keeping in Touch
  34. 34. Meeting Face-to-Face
  35. 35. Organizing and Extending Groups
  36. 36. Search Specific Jobs / Industries</li></li></ul><li>Success Story<br />
  37. 37. @pfrulas<br />Activity<br />Create LinkedIn account <br />Add group members<br />Add and become a happy society<br />