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Web marketing - Social Networks

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Web marketing - Social Networks

  1. 1. Webmarketing<br />July 2010<br />@pfrulas<br />
  2. 2. Agenda<br />Review<br />What are your objectives?<br />Traffic<br />Sales<br />Information<br />Promotion<br />Community<br />e-commerce<br />Network Theory<br />Facebook<br />@pfrulas<br />
  3. 3. Review<br />@pfrulas<br />
  4. 4. “Plan your work, and work your plan”<br />@pfrulas<br />
  5. 5. Why to have a website ?Why make it social ? <br />"We must have a website - everybody does!“<br />“We must have a facebook page - everybody does!” <br />@pfrulas<br />
  6. 6. Why to have a website ?<br />Network<br />Brand<br />Service<br />Market<br />Expand<br />Sell<br />Inform<br />Listen<br />@pfrulas<br />
  7. 7. Who’s your Target Audience ?<br />Customers<br />Press<br />Users<br />R & D<br />Comunities<br />Private <br />Public<br />@pfrulas<br />
  8. 8. Your Website<br />Different Objectives call for different actions. <br />Inform<br />Listen<br />Push<br />Pull<br />Publish<br />Read<br />@pfrulas<br />
  9. 9. Web & Social Media<br />@pfrulas<br />
  10. 10. Social Media<br />Can actually help you with all of them<br />@pfrulas<br />
  11. 11. … you should start with the business goal, not the tool <br />But… <br />@pfrulas<br />
  12. 12. Social Media<br />e-commerce<br />@pfrulas<br />
  13. 13. History<br />Electronic Data Interchange<br />Electronic<br />Fund<br />Transfer<br />1 9 7 0 - 1 9 9 0 <br />EDI<br />EFT<br />DNS<br />E-Mail<br />HTTP://<br />World Wide Web<br />@pfrulas<br />
  14. 14. History<br />1990 - 1994 - 1995 - 1996 - 1999 - 2000 - 2003<br />1994: SSL<br />Secure Sockets Layer<br />@pfrulas<br />
  15. 15. What is e-commerce ?<br />By definition, e-commerce means the buying or selling of goods and services over the Internet. <br />@pfrulas<br />
  16. 16. e-commerce <br />Sell & Buy<br /><ul><li>66 percent of the adults online have purchased something over the Internet, whether it's books, shoes or a Caribbean cruise
  17. 17. If you extend e-commerce's definition to include:
  18. 18. researching products and services online
  19. 19. bidding on an online auction but not winning,
  20. 20. The number of adults who participate in e-commerce jumps to </li></ul>93 percent<br />@pfrulas<br />
  21. 21. eCommerce - Mexico<br />@pfrulas<br />
  22. 22. eCommerce - Mexico<br />@pfrulas<br />
  23. 23. eCommerce - Mexico<br />@pfrulas<br />
  24. 24. eCommerce - Mexico<br />@pfrulas<br />
  25. 25. eCommerce - Mexico<br />@pfrulas<br />
  26. 26. Social Media<br />Network Theory<br />@pfrulas<br />
  27. 27. What’s a Social Network ?<br />social network is a social structure <br />Individuals or organizations ( we’ll call them "nodes“)<br />Have Interdependency <br />Friendship<br />Kinship<br />Financial exchange<br />Dislike<br />Sexual relationships<br />Beliefs<br />Knowledge <br />Prestige<br />@pfrulas<br />
  28. 28. Networks<br />Nodes<br />Individuals<br />Brothers<br />Politicians<br />Countries<br />Networks<br />Social<br />Families<br />Governments<br />Organizations<br />Interconections<br />@pfrulas<br />
  29. 29. Nothing New Really<br />What are some examples of social networks ?<br />Get a Job <br />Get some concert tickets<br />Order something remotly<br />Get trained<br />The better connected you are, the better !<br />Maps Principle<br />@pfrulas<br />
  30. 30. Maps<br />@pfrulas<br />
  31. 31. What are Social Networks or Maps?<br />Map...<br />Social Maps<br /><ul><li>Net....</li></ul>@pfrulas<br />
  32. 32. Guía Roji vs. Google Maps<br />@pfrulas<br />
  33. 33. Guía Roji<br />Usability<br />Social Media <br />Sponsorships<br />@pfrulas<br />
  34. 34. Guía Roji<br />Searched <br />Guadalajara<br />Vallarta<br />Results ?<br />@pfrulas<br />
  35. 35. Guía Roji<br />Static Map<br />Reduced Space<br />Paid Publicity<br />@pfrulas<br />
  36. 36. Google Maps<br />Dynamic <br />Draws a path from point A to point B<br />@pfrulas<br />
  37. 37. Google Maps<br />User added value ! <br />Photos & Videos added by users <br />@pfrulas<br />
  38. 38. Paid Publicity<br />@pfrulas<br />
  39. 39. 6 Degrees of Separation<br />The value of the network is valuable only if the links are available !<br />@pfrulas<br />
  40. 40. Online Social Networks<br />@pfrulas<br />
  41. 41. Social Media1997 - 2006<br />SixDegrees.com<br />MiGente.com<br />LinkedIn.com<br />MySpace.com<br />Last.FM<br />Hi5<br />Facebook<br />YouTube<br />Twitter<br />@pfrulas<br />
  42. 42. Social Networks<br />@pfrulas<br />
  43. 43. Social Networks<br />Maps<br />De esta necesidad nacen.... <br />@pfrulas<br />
  44. 44. Redes Sociales en Internet...Cómo funcionan ?<br />Sign Up<br />Free - Anyone can Join<br />Name :<br />Location:<br />Interest:<br />Email:<br />@pfrulas<br />
  45. 45. Redes Sociales en Internet...Cómo funcionan ?<br />Quiénes son tus amigos ?<br />@pfrulas<br />
  46. 46. Redes Sociales en Internet...Cómo funcionan ?<br />Genera un lazo con tus contactos !<br />@pfrulas<br />
  47. 47. Redes Sociales en Internet...Cómo funcionan ?<br />Tu amigo puede ver a tus amigos y tu puedes ver los suyos...<br />....esto genera tu mapa sociale<br />@pfrulas<br />
  48. 48. My Social Network<br />@pfrulas<br />
  49. 49. How do you maintain your networks ?<br />How to Become Sociable<br />http://www.wikihow.com/Become-Sociable<br />Make eye contact. <br />Talk to others around you. <br />Remember the E word: Empathy! <br />Remember the FUN!! <br />Put in the effort. <br />Always try to accept others' offers and invitations <br />Don't be by yourself all the time<br />Mix up your routine<br />Be an optimist<br />Compliment people<br />@pfrulas<br />
  50. 50. Redes Sociales en Internet<br />Cuál es su finalidad ?<br />Porqué hay tantas ? !<br />Entretenimiento ? <br />Es una moda ?<br />Herramienta ? <br />Es una pérdida de tiempo?<br />Cómo se puede utilizar como herramienta de mercadeo?<br />@pfrulas<br />
  51. 51. Some Social Networks<br />Facebook<br />YouTube<br />Wikipedia<br />Blogger<br />MySpace<br />Twitter<br />WordPress<br />@pfrulas<br />

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