Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Your Social Media Plan for Success! In 6 Easy Steps


Published on

Planning made easy for social media marketing.

Published in: Business
  • Be the first to comment

Your Social Media Plan for Success! In 6 Easy Steps

  1. 1. Your Social Media Plan for Success!in 6 easy steps<br />Presenter: Patti Fousek, President<br />@PattiFousek on Twitter<br />
  2. 2. Who Are We?<br />2<br /><ul><li> Search Engine Optimization
  3. 3. Social Media Coaching & Management
  4. 4. Blog Consultation & Strategies
  5. 5. Individual & Group Training</li></ul>Patti Fousek, President & Chief CreativeMind<br /><br /><br /><br />
  6. 6. 3<br />
  7. 7. What is Social Media?<br />4<br />
  8. 8. Social Media Marketing<br />Social Media Marketing (SMM) is the process of promoting your site or business through social media channels. <br />5<br />
  9. 9. Social Media Strategy<br />6<br />In 6 easy steps<br />
  10. 10. Step 1: Map Your Plan<br />7<br />
  11. 11. Industry Expert<br />Local Expert<br />Increase Sales<br />Brand Awareness<br />What are your goals?<br />8<br />
  12. 12. Who is Your Audience?<br />9<br />Traits?<br />Geography?<br />Commonalities?<br />Demographics?<br />Behaviors?<br />
  13. 13. What makes you unique?<br />Awards, certifications<br />Specialties, niche<br />What’s your image?<br />What’s Your Message?<br />10<br />
  14. 14. Step 2: Brand Profiles<br />You are the Expert! Make it Known!<br />Social media profile = 45 second elevator pitch<br />Write in conversational style – keep it interesting<br />Show off your strengths<br />Use keywords so you can be found<br />Your profile is your online billboard<br />11<br />
  15. 15. 12<br />
  16. 16. Step 3: Build Your Network<br />Step 4: Connect with those you know first<br />Your email inbox is a great wealth of information… use it.<br />Write personalized notes when you wish to make a connection<br />Ask for recommendations from former co-workers or employers on LinkedIn<br />13<br />
  17. 17. Step 4: Start Sharing<br />Ways to share<br />Link to helpful articles or blog posts<br />Answer questions on LinkedIn<br />Join a group and join in discussions on Facebook<br />Give recommendations on LinkedIn<br />14<br />
  18. 18. Step 5: Track & Measure<br />New follows on Twitter<br />Re-tweets on Twitter<br />New fans on Facebook<br />New connections on LinkedIn<br />Comments on LinkedIn group posts<br />Traffic to your site or blog<br />Increased sales<br />15<br />
  19. 19. Step 6: Manage Your Time<br />15 minutes is all you need<br />Put it on your calendar<br />Don’t forget your strategy<br />Use social media tools to help manage your time<br />16<br />
  20. 20. 17<br />avoid the pitfall…<br />
  21. 21. Not having goals<br />Choosing quantity over quality when it comes to friends/followers/contacts<br />Not listening<br />Incomplete profiles<br />Abuse of self-promotion<br />Spamming<br />Starting, stopping, starting, stopping<br />Not measuring results or reach<br />Common Pitfalls …<br />18<br />
  22. 22. Tools of the Trade<br />19<br />
  23. 23. Time Saving Tools<br />HootSuite –<br />Manage Twitter, Facebook and LinkedIn<br />Schedule posts, create lists, find and follow<br />Tweet Deck -<br />Twitter management platform<br />JitterJam –<br />Manage Twitter, Facebook, and FriendFeed.<br />Schedule posts, find, follow, email, text message<br />20<br />
  24. 24. Mobile Twitter Tools<br />21<br />Echofon for iPhone<br />Swift for Android<br />TwitterBerry for BlackBerry<br />
  25. 25. Mobile Facebook Tools<br />22<br />Facebook for Android<br />Facebook for Blackberry<br />Phonebook for iPhone<br />
  26. 26. April 27, 2010<br />Become a Blogging Rock Star! Beyond Blogging Basics <br />May 4, 2010<br />Facebook Marketing 101A Beginners Workshop<br />May 18, 2010<br />Facebook Marketing 201Build Connections & Get Noticed<br />23<br />training <br />workshops<br />
  27. 27. Thank You!<br />24<br />Connect on<br /><br /><br />Become a FAN!<br /><br />CreativeMind Search Marketing, LLC<br />(Office) 207.457.5444<br /><br />