Your Social Media Plan for Success! In 6 Easy Steps


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Planning made easy for social media marketing.

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Your Social Media Plan for Success! In 6 Easy Steps

  1. 1. Your Social Media Plan for Success!in 6 easy steps<br />Presenter: Patti Fousek, President<br />@PattiFousek on Twitter<br />
  2. 2. Who Are We?<br />2<br /><ul><li> Search Engine Optimization
  3. 3. Social Media Coaching & Management
  4. 4. Blog Consultation & Strategies
  5. 5. Individual & Group Training</li></ul>Patti Fousek, President & Chief CreativeMind<br /><br /><br /><br />
  6. 6. 3<br />
  7. 7. What is Social Media?<br />4<br />
  8. 8. Social Media Marketing<br />Social Media Marketing (SMM) is the process of promoting your site or business through social media channels. <br />5<br />
  9. 9. Social Media Strategy<br />6<br />In 6 easy steps<br />
  10. 10. Step 1: Map Your Plan<br />7<br />
  11. 11. Industry Expert<br />Local Expert<br />Increase Sales<br />Brand Awareness<br />What are your goals?<br />8<br />
  12. 12. Who is Your Audience?<br />9<br />Traits?<br />Geography?<br />Commonalities?<br />Demographics?<br />Behaviors?<br />
  13. 13. What makes you unique?<br />Awards, certifications<br />Specialties, niche<br />What’s your image?<br />What’s Your Message?<br />10<br />
  14. 14. Step 2: Brand Profiles<br />You are the Expert! Make it Known!<br />Social media profile = 45 second elevator pitch<br />Write in conversational style – keep it interesting<br />Show off your strengths<br />Use keywords so you can be found<br />Your profile is your online billboard<br />11<br />
  15. 15. 12<br />
  16. 16. Step 3: Build Your Network<br />Step 4: Connect with those you know first<br />Your email inbox is a great wealth of information… use it.<br />Write personalized notes when you wish to make a connection<br />Ask for recommendations from former co-workers or employers on LinkedIn<br />13<br />
  17. 17. Step 4: Start Sharing<br />Ways to share<br />Link to helpful articles or blog posts<br />Answer questions on LinkedIn<br />Join a group and join in discussions on Facebook<br />Give recommendations on LinkedIn<br />14<br />
  18. 18. Step 5: Track & Measure<br />New follows on Twitter<br />Re-tweets on Twitter<br />New fans on Facebook<br />New connections on LinkedIn<br />Comments on LinkedIn group posts<br />Traffic to your site or blog<br />Increased sales<br />15<br />
  19. 19. Step 6: Manage Your Time<br />15 minutes is all you need<br />Put it on your calendar<br />Don’t forget your strategy<br />Use social media tools to help manage your time<br />16<br />
  20. 20. 17<br />avoid the pitfall…<br />
  21. 21. Not having goals<br />Choosing quantity over quality when it comes to friends/followers/contacts<br />Not listening<br />Incomplete profiles<br />Abuse of self-promotion<br />Spamming<br />Starting, stopping, starting, stopping<br />Not measuring results or reach<br />Common Pitfalls …<br />18<br />
  22. 22. Tools of the Trade<br />19<br />
  23. 23. Time Saving Tools<br />HootSuite –<br />Manage Twitter, Facebook and LinkedIn<br />Schedule posts, create lists, find and follow<br />Tweet Deck -<br />Twitter management platform<br />JitterJam –<br />Manage Twitter, Facebook, and FriendFeed.<br />Schedule posts, find, follow, email, text message<br />20<br />
  24. 24. Mobile Twitter Tools<br />21<br />Echofon for iPhone<br />Swift for Android<br />TwitterBerry for BlackBerry<br />
  25. 25. Mobile Facebook Tools<br />22<br />Facebook for Android<br />Facebook for Blackberry<br />Phonebook for iPhone<br />
  26. 26. April 27, 2010<br />Become a Blogging Rock Star! Beyond Blogging Basics <br />May 4, 2010<br />Facebook Marketing 101A Beginners Workshop<br />May 18, 2010<br />Facebook Marketing 201Build Connections & Get Noticed<br />23<br />training <br />workshops<br />
  27. 27. Thank You!<br />24<br />Connect on<br /><br /><br />Become a FAN!<br /><br />CreativeMind Search Marketing, LLC<br />(Office) 207.457.5444<br /><br />