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VETAID is an approach for the delivery of veterinary service to communities in India

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  1. 1. ELKS Enhancing livelihoods through livestock knowledge systems KM 4 Results Knowledge Management for: “Effective Service Delivery for Increasing Benefits from Pig Rearing in the North East” Development of an Experiential Framework for Planning By: Monjul Islam VET AID Community Partnership in Service Delivery Guwahati, 7-9 April 2010
  2. 2. Background <ul><ul><ul><li>FARMER </li></ul></ul></ul><ul><ul><ul><li>( F ellowship for A gri- R esource M anagement and E ntrepreneurship R esearch) - A non-government , non-profit organization formed in 2003 </li></ul></ul></ul><ul><ul><ul><li>Mandate </li></ul></ul></ul><ul><ul><ul><li>Integrated Service Delivery through innovative model which is Accountable, Accessible and Affordable and make use of other resources to facilitate satisfied, secured and sustainable employment in agriculture and allied sector. </li></ul></ul></ul><ul><ul><ul><li>Mission </li></ul></ul></ul><ul><ul><ul><li>Enable delivery of innovative services, through network of knowledge management professionals in the field of agriculture & allied sector. Empowered by collective wisdom, we advocate for policy changes, encourage partnerships for better nutrition, health, safety and high quality of food for all citizens of India’s eight (8) Northeastern states. </li></ul></ul></ul><ul><li>Idea </li></ul><ul><li>Needs explored by study tours to various parts of N.E., and acceptability developed through 3- months fee based training programme </li></ul><ul><li>Prospecting to pilot service delivery model with shift in focus from conventional “clinical” approach to innovative “preventive”. </li></ul><ul><li>Logistically convenient area and technically competent manpower </li></ul><ul><li>Need of service in the area with un-explored scope </li></ul><ul><li>Geographical area: Khanapara to Jorabat Dairy producing belt producing appox. 60 to 70, 000 litre milk per day </li></ul>
  3. 3. Objectives Dairy producers FARMER <ul><li>Institute a system with community partnership to provide quality service </li></ul><ul><li>Build community ownership to the service delivery model </li></ul><ul><li>Create awareness for scientific husbandry practices </li></ul><ul><li>Enhance productivity </li></ul><ul><li>Help in up scaling of operation </li></ul><ul><li>Explore and test revenue earning model </li></ul><ul><li>Record existing KAP </li></ul><ul><li>Test the model for submission for fund for replication </li></ul><ul><li>Identify build capacity of prospective dairy farmers as ISP </li></ul><ul><li>Be pioneer in agriculture and livestock service delivery </li></ul>Background <ul><li>Funding: </li></ul><ul><li>No external funding. </li></ul><ul><li>Total capital raised worth Rs. 75, 316/- through share contribution of participating members 10 @Rs.4000 per members. FARMER provided input of Rs.35, 316/- and minimum furniture, one compound microscope and minimum laboratory implements to do basic dung testing. </li></ul><ul><li>Operational guideline: </li></ul><ul><li>MOU signed with the group </li></ul><ul><li>One of the participating members to act as “Treasurer” with fixed term of 4 months on rotational basis . Vety. Service provider will act as supervisor and FARMER remain as facilitator and do monitoring </li></ul>
  4. 4. FARMER Input dealers Development organizations Facilitator Project stakeholders and structures VET AID Promoter ISP Direct beneficiaries Indirect beneficiaries Dairy holder Dairy holder Dairy holder Dairy holder Beneficiaries under sphere of influence Dairy holder Dairy holder Dairy holder Dairy holder Dairy holder Dairy holder SH SH SH SH SH SH SH SH SH SH
  5. 5. Service Model Features Action / System / Chain Research and Policy Advocacy leading to Identified Opportunities, Better Environment and Motivated Entrepreneurs Market Analysis, Capacity Building & Help in Enterprise Planning Help in Input Selection & Intelligent Procurement Help in day to day management of enterprises Augmenting innovation / Good Agricultural Practices & value additions Help in Marketing of produce Profit
  6. 6. Service Model Features Based on the field need One stop service delivery at the doorsteps of farmers Community Knowledge management Participatory approach for community ownership building Facilitation centre for the community Common element of interest for all – both tangible and intangible Ensuring quality animal healthcare Organic style of management Sufficient space for capacity building Platform for continuous knowledge sharing
  7. 7. Achievements <ul><li>At the level of FARMER </li></ul><ul><li>More understanding of KAP </li></ul><ul><li>Capacity strengthening of its functionaries in service delivery </li></ul><ul><li>Help in understanding of weakness at organizational level </li></ul><ul><li>Helped in prioritizing service intervention </li></ul><ul><li>Helped in understanding issues pertaining to community knowledge management in service delivery </li></ul><ul><li>Helped devising project intervention in dairy sector </li></ul><ul><li>Build up on the experience FARMER started another such model in Agriculture </li></ul><ul><li>Formulated a project to apply for donor support </li></ul>
  8. 8. <ul><li>At the level of producers </li></ul><ul><li>Stimulated mind set change </li></ul><ul><li>Build capacity of community representative in managing service delivery and build ownership to the service delivery </li></ul><ul><li>Created some “change agents” </li></ul><ul><li>Service focus re-oriented from “individual Curative” to “community preventive” </li></ul><ul><li>Improved husbandry practices </li></ul><ul><li>Reduced arbitrary use of medicines and feed supplements </li></ul><ul><li>Prepared ground for further intervention </li></ul><ul><li>Orientation to earning of profit by participating in such participatory service delivery model </li></ul>Achievements
  9. 9. <ul><li>At the level of FARMER </li></ul><ul><li>Adequate financial support </li></ul><ul><li>Adequate quality manpower </li></ul><ul><li>Failed to address core service need </li></ul><ul><li>Management aspects </li></ul><ul><li>Proper documentation </li></ul>Key challenges faced: Internal environment <ul><li>At the level of Community </li></ul><ul><li>In adequate cooperation by all the participating members </li></ul><ul><li>Lack of proper understanding of the benefit of the service delivery model </li></ul><ul><li>Existing credit dependency of the dairy farming community with more alternative options available </li></ul><ul><li>Could not generate enough business to retain a quality vety service provider </li></ul>
  10. 10. Key challenges faced: External environment <ul><li>Competitors </li></ul><ul><li>Company representatives providing medicines and feed supplements on credit </li></ul><ul><li>Government A.I. Service providers </li></ul><ul><li>Consistent resistance and de-motivation by VAS </li></ul><ul><li>Existing system of marketing of milk </li></ul><ul><li>The final blow </li></ul><ul><li>The facilitation centre was destroyed by eviction </li></ul><ul><li>The group got dis-organized </li></ul><ul><li>Could not find suitable accommodation at bearable price </li></ul><ul><li>Could not manage alternate quality service provider to cater to the need of constant service </li></ul>
  11. 11. <ul><li>Analysis of existing KAP helps in devising service delivery model </li></ul><ul><li>Assessment of the external environment and competitors is critical for sustainability </li></ul><ul><li>Assessment of value chain and its participants is important to bringing their participation for synergistic actions. </li></ul><ul><li>Prioritizing of service need and gradual up scaling along with inclusion of other service is important to stimulate enhanced quality productivity </li></ul><ul><li>Should have at least one unique service, not available with other service providers </li></ul><ul><li>Proper understanding of local culture, element of common interests and differences </li></ul>Lessons learnt: On approach
  12. 12. <ul><li>It is important to identify and select persons of similar socio-economic strata which adequately represent the community and also brings diversity. </li></ul><ul><li>It is important to understand that it takes time for community to acquire, receive and decode new information. </li></ul><ul><li>Service to the community should be able to adequately inform, convince, motivate and mobilize the community. </li></ul><ul><li>Service provider should be able to build its own credibility amongst the community for their better acceptance </li></ul><ul><li>The aspirations of the community should be handled carefully </li></ul><ul><li>Credit makes the service delivery model fail </li></ul><ul><li>Service should be able to demonstrate tangible benefit continuously </li></ul>Lessons learnt: On Community aspects
  13. 13. Thank You for your Attention ! Looking forward for few more VET AID