The history of web banners

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Information Culture Week 1: The History of Web Banners

The history of web banners

  1. 1. The History of Web Banners Pamela Fasolo 9/16/12
  2. 2. The History of Web Banners• The first Web Banner • October 25, 1994 • HotWired (the magazine, not the travel website) • The first commercial website that began selling ads in bulk• AT&T- You Will campaign • 468 x 60 static GIF
  3. 3. The History of Web Banners• 1990s • Web banners peaked during the .com boom • US $8.2 Billion • Ads were usually 468 x 60 or smaller • Static GIFS with bright colors and graphics • Animated GIFS appeared msn- 1996 REI- 1999
  4. 4. The History of Web Banners IBM- 1997 NIS- 1998 Claritin- 1999
  5. 5. The History of Web Banners• 2000s • .com bust • Expensive ads, low CTR • Advertisers spent on traditional media • Pop up, pop under • Ad blockers • Added value
  6. 6. The History of Web Banners • 2004- Revival • New technology allowed for more interactivity • Smoother animation • Flash, Java Script • In banner games, videos, and social media feeds • Retargeting • More value in web advertising • Increase in time spent online • Fragmented traditional media • iPod, Tivo, cable, etc IAB Standard Sizes
  7. 7. The History of Web Banners
  8. 8. The History of Web BannersFeatured Products Staples- 2000 http://demo.pointroll.com/Poin tRoll/AdDemo/CVS/HOT_DEAL_ REFRESH_PaperBoy_728x90_Ex p_B_DerivePd10.asp CVS- 2012
  9. 9. The History of Web BannersStore Locator Sears- 1996 http://demo.pointroll.com/Poi ntRoll/AdDemo/JohnDeere/FY 11_Turf_US_Phase3_160x600 John Deere- 2012 _Exp_DERIVEPd1.asp
  10. 10. The History of Web BannersResources• Banner Ad Museum, The Longest List of the Longest Stuff at the Longest Domain Name At Long Last, http://thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com/banner.html• Display Advertising: The Billboards of the Web, Husam Jandal, WSI, Copyright 2011• Dot-Com Bubble, Wikipedia, http://en.wikipedia.org/wiki/Dot-com_bubble• Products Showcase, Pointroll, http://pointroll.com/productshowcase/Rich_media.html• Rise and Fall of Online Advertising, Rachel Arandilla, Web Designer, http://www.1stwebdesigner.com/design/online-advertising-history/• Web Banner, Wikipedia, http://en.wikipedia.org/wiki/Web_banner

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