Past present future

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Information Culture Week 11: Conclusion

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Past present future

  1. 1. Digital Advertising Conclusion
  2. 2. Past, Present, Future• Advertisers have and will always follow consumer trends and technologies to reach their target markets.• Publishers and communications providers have and will always use advertising as a way to increase revenues.• Online advertising will continue to grow because of it’s tracking and targeting capabilities that traditional forms of advertising cannot compete with.• Through Google Adwords, Retargeting, Social Media and Mobile Apps users can choose which ads they receive and helping brands increase sales.• Advertisers will run into new challenges when trying to reach targets as fragmentation increases.

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