WHO IS NRG MARKETING GROUP? WE ARE AN ESTABLISHED GROUP OF OIL & GASCOLLEAGUES THAT HAVE BEEN SERVICING THIS INDUSTRY FOR 15 YEARS WE HAVE A CREDIBLE HISTORY OF BUILDING STRONG RELATIONSHIPS IN THE OIL & GAS INDUSTRY IN 2011 NRG MARKETING GROUP MERGED WITH PETROEVENTS TO FORM A POWERFUL UNION TO OFFER OUR CLIENTS REAL MARKETING SOLUTIONS.
HOW?... Relationships!NRG HAS MADE IT OUR MISSION TO CONTINOUSLY EXPANDAND CULTIVATE MEANINGFUL RELATIONSHIPS WITH OURCOLLEAGUES AND ORGANIZATIONS THROUGHOUT THEOIL AND GAS INDUSTRYWE ATTEND AND HOST INDUSTRY EVENTS THROUGHOUTTHE LOWER 48 AND HAVE BEEN DOING THIS FOR 15 YEARS A TRIED AND PROVEN METHOD……..
petroeventsPETROEVENTS - WAS FORMED IN 2007 WITH A GOALTO HELP COMPANIES , ORGANIZATIONS, ANDCOLLEAGUES HAVE A CENTRAL PLACE TO GO TO INORDER TO STAY IN TOUCH AND NETWORK WITHCOLLEAGUES IN THE INDUSTRY.WE BEGAN FEATURING COMPANIES, SPORTSENTHUSIASTS AS WELL AS ORGANIZATIONS ANDSPREAD THE WORD ABOUT WHAT WAS HAPPENING INAND AROUND OUR INDUSTRY. OUR POPULARITY GREWLARGER AND WE DECIDED IT WAS TIME TO PROVIDE ATOOL THAT OUR INDUSTRY COULD FIND VALUE IN!THAT’S WHEN OUR MOST PRIZED CREATION WASFORMED!
petroevents THE PETROEVENTS NETWORK Where we GO you GO…….• Continuous exposure through our SM channels• You get listed in the HUB Oil & Gas Directory• It’s our job to brag about what you’re doing• When you have a product or service to launch, we create the press releases and then we use our Channels along with other resources to get the word out!
WHAT CAN WE DO FOR YOU? A HECK OF A LOT!!!! OUR CORE SERVICES INCLUDE: Business Social Media Integration Webb App design and creation Tradeshow Leveraging Traditional/Print Media IT Management and Custom Project Services Social Media TrainingIndustry news reporting & Press Release creation
THE #1 GOAL OF MARKETING IS DIFFERENTIATION OR STANDING OUT!• The number-one benefit of social media marketing is standing out in an increasingly noisy world. A significant 88% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Improving traffic and subscribers was the second major benefit, with 72% reporting positive results. • Nearly two-thirds of marketers indicated a rise in search engine rankings was a benefit of social media marketing. As search engine rankings improve, so will business exposure and lead generation efforts, and overall marketing expenses will decrease. Slightly more than half of marketers found social media generated qualified leads. Source: Social Media Examiner
THIS IS HOW WE HELP YOU STAND OUT!Social Platforms (Design, create and manage your Business SM Footprint) Video Production Services Custom App Creation Social Media Marketers Newsletters and Blog posts Presentation Integration CRM – Customer Relation Management Market Research SEO (Search Engine Optimization) Analytics and Alerts Reputation Management
If you have CUSTOMERS you need Social Media!!! Social media is all about CONNECTING & INTERACTING with your customers on Their Turf ! If your COMPETITION is using social media, theyre reaching out and connecting with YOUR customers!!! Social media is the foundation for your marketing platform as a company. It supports your current traditional marketing and has a profound effect on the way we communicate, market and learn.
SOCIAL MEDIA MAKES YOUR TRADITIONAL MEDIA BETTER….Tradeshows• Your Social Media Platform will assist and make your tradeshows BETTER! We assist you with customizing your tradeshow to be more effective. After all you are spending thousands of dollars to be in the tradeshow, let’s make sure you get the most out of the exposure!Print• We’ll help you take all of your print catalogs and documents and create the most dynamic digital library on your website or company page - for your customers to get and share your product information.Web• NRG will take your existing site and add each of the social media tools that you want to it.Events• Get the word out there instantly by posting current pictures, videos, news and other activities on various social sites and interacting with your customers and visitors
STATISTICS 90% projected growth of social media in businesses in the next 3 years Corporations in 2014 Using Social Media Using Existing MarketingCorporations will adopt social media as part of their marketing platform in 3 yearsSource: Jeremiah Owyang, Altimeter Group, October 2010 http://www.web-strategist.com/blog/2011/03/16/the-state-andfuture-of-the-social-media-management-system-space
NETWORKING Networking on all phases of a project: From investments to boots on the ground services“NETWORKING IS ALWAYS IMPORTANT WHEN IT’S REAL AND NETWORKING IS A USELESS DISTRACTIONWHEN IT’S FAKE”. The networking that really matters is HELPING PEOPLE ACHIEVE THEIR GOALS, DOING ITRELIABLY AND REPEATEDLY so that over time people have an interest in achieving your goals because they have a stake in it .” -Seth Godin
RETURN ON INVESTMENT Social Media Return on InvestmentUltimately, you should be using social media (and tools and technologies) to createmeaningful brand experiences that will lead to sales down the road.Social Media Success (SMROI) should be based on your ability to get fans to engagewith your brand (even if its just a few clicks worth of attention), whether thats toenter a sweepstakes, sign up for a conference, respond to an offer, or pass on a pieceof content.3 ways of estimating the social media return and ROI• Sales• Consumer Insights• Customer Support
HOW DO WE GET STARTED? Step 1: Create your FOOTPRINT……Facebook Twitter YouTube LinkedIn Wikipedia Wordpress Slideshare PetroEvents
VIDEO PRODUCTION• The best way to tell your story or promote a product is with a video or animation.• NRG will create custom videos on all relevant product lines or topics.• Give us your stock footage and we’ll make a video – no problem!• Take your customers on a Video Tour of your company and facilities.
COMPANY APP CREATIONCompany mobile apps are taking over. Your customers and employees will use Take them to your Facebook, and This MORE than your website…… YouTube pages. Communicate better and quicker with your audience!
SOCIAL MEDIA MARKETERSHaving a social media presence means you have to actually have someoneposting, talking, researching, and making sure your company is beingMENTIONED in a positive way. This takes time and training!NRG marketing group has a team of professional SMM’s that will manageyour social media platform and reputation on a daily basis.Once you decide to establish a social media footprint, you HAVE to stay ontop of the day to day chores of keeping up with your SM.
PRESENTATION INTEGRATION 4 Game Changing ways to spice up your presentations#1 LinksSharing presentations with links instead of fileattachments is a fundamental game-changer.#2 Accessible EverywhereWhether you’re on your work or homecomputer, a Mac or PC, Firefox or IE, acomputer with or without PowerPoint, a planeor a train, you should always be able to workon your presentation.#3 YouTubeYour audience likely loves YouTube soshouldn’t you have the ability to easily embedYouTube videos into your presentation with asimple copy and paste of the video URL?#4 CollaborationIf you’re working with at least one otherperson, you need to be able to collaborate.This way you’re always both working on thesame deck. Put an end to the nightmare ofPowerPoint version control!
WHAT SETS US APART FROM OTHER MARKETING COMPANIES?• We have been in the Oil and Gas Industry for more than 15 years• We UNDERSTAND how your business works• We KNOW your customers….• We know HOW to promote your business• We CONNECT you to your customers through our tools and services• Simply put, NRG has the NETWORK and relationships that put your brand in front of your customers……