«…Your next step in to the better future!» Moscow, 14.01.2011 г.
T HE I NTERNET WORK : TO DREAM NOT HARMFULLY ! <ul><li>Requirement for Internet work. To 4 million search inquiries a year (for example, inquiry «earnings on the Internet» in Yandex - of 75 thousand displays for October, 2010). </li></ul><ul><li>Absence of possibilities to earn. Tens new Internet portals for freelancers, experts, advisers, realtors and other narrow experts in the area. </li></ul><ul><li>Projects as a whole don't solve a problem of absence work online, but give additional possibilities for earnings. Other variants of earnings on the Internet are doubtful enough. </li></ul><ul><li>In Russia more than 1,5 million the agents who do not have a workplace, receiving instead of salaries bonuses and a commission from transactions already work, and they don't have general Internet resource for work. </li></ul>All is simple! Money in 21 century will be generated by people. Advertising, the traffic is all in the past!
WORKLE: The National Internet employer <ul><li>WORKLE = </li></ul><ul><li>Universal virtual analog of a workplace; </li></ul><ul><li>• Internet earnings to everyone, without dependence from a primary trade, an employment kind, and also experience in the fields of activity presented on a resource; </li></ul><ul><li>• possibility to professional agents (more than 1.5 million people) to use Workle for work in "the" branches; </li></ul><ul><li>• for business essentially new channel of Internet sales of products and the services, which efficiency is formed at the expense of sale business of products and services by usual people in all territory of Russia. </li></ul>All is simple! The registered user of a portal recommends to the client to get service or a product of one of the portal companies-partners, obtaining reward upon the transaction. Workle – The first Internet portal uniting in one place requirement of business in expansion of client base and group of the professional advisers (Internet agents) working in territory of all Russia.
1 - st step online Trade choice: - The finance - Insurance - Real estate - Tourism - …. BUSINESS ( service , goods e.t.c ) SALES CONSUMERS - CLIENTS The user (beginner) chooses a trade, is trained, passes certification and gets the admission to sale of services and the business goods The user (Professional) having chosen a trade passes certification and gets the admission to sales WORKLE : Accessible to everyone 2 - nd step online Training: - Trainings (sales, products) - Testing - Certification
<ul><li>Trade choice </li></ul><ul><li>Conducting own client base </li></ul><ul><li>Control of problems and their execution with reminders </li></ul><ul><li>Calculators for the simplified choice of products </li></ul><ul><li>Career control (where to go what to do how to earn more) </li></ul><ul><li>Online bank for control of receipts, with statistics and the form for a conclusion of awards </li></ul><ul><li>Online training for different categories of users </li></ul><ul><li>Testing, certification, improvement of professional skill, trainings, вебинары , analytics </li></ul><ul><li>The universal bonus scheme, with various bonuses and awards (special offers, actions, group and command bonuses) </li></ul><ul><li>The virtual work record card and many other things. </li></ul>WORKLE: Интерфейс обеспечивает пользователей необходимым арсеналом online инструментов для работы The primary goal which has been realized at creation of project Workle to transmit spirit offline works in the Internet. In the interface all most thin details necessary for the agent in its everyday life and even more are provided:
<ul><li>The aggregate number of agents only in company RGS totals 65 thousand persons. Agency sales are the basic channel for distribution of retail products for all insurers in the Russian market . </li></ul>Страхование Банковские продукты Недвижимость Туристический бизнес WORKLE: С чего начнем? Емкий и растущий рынок ... Высокая маржа Широкий охват (по России) Online адаптация Комментарии The agency channel of sales only develops together with development of an agency infrastructure. It is promoted also by credit brokers who help Russians with a choice of credit products, and importance of development of the channel is connected with rather low level of financial literacy of the population and strategic requirement for its increase. The tour operator as the customer does rounds, redeems numbers in hotels and buys places in the plane, and tourist agencies and travel agents sell these rounds. Therefore it is possible to speak about 100 percentage participation of intermediaries in this market where as the agent can act both the legal body, and physical (sales through sites, etc.) In the market of rent to 90 percent of real estate it is realized through agencies and agents, and in the purchase market the primary real estate is on sale at the expense of agents only for 10 percent though the secondary market depends on this channel almost completely (to 95 percent). Cars Fitness Legal services The Prof. training Medical services e.t.c … 2- nd STAP 1-ый ЭТАП
Scale of Workle : Wide audience <ul><ul><li>The professional sellers working at office, and also non-staff agents; </li></ul></ul><ul><ul><li>Students and graduates of HIGH SCHOOLS, and also people beginning a way on a career ladder; </li></ul></ul><ul><ul><li>The people being in job search or changing a trade; </li></ul></ul><ul><ul><li>The people having the big circle familiar with various requirements; </li></ul></ul><ul><ul><li>People with the limited abilities and invalids </li></ul></ul><ul><ul><li>All the others … </li></ul></ul><ul><li>All those who is today the agent of this or that company and earns the basic income in the form of the commission </li></ul>« Agents » Bright managers :- ) All the others … - All who has today possibility to recommend a product or service by acquaintance and to relatives, thereby to earn the commission income - The commission income more often as additional earnings <ul><li>Once in a year will issue the transaction to relatives and will earn the commission </li></ul>SEGMENTS
Scale : There was an opportunity to earn $$$ on recommendations … to all on all : ) John’s friend : «… I can advise, where it is better to issue the credit (rates, payments to calculate, and т . д .) …» The son to a mum: «… Mums, and you knew that company XYZ indemnifies a loss at insured event for two days …» <ul><ul><li> Adviser of the Workle (the friend, the colleague familiar) will help to make a correct choice of tens offers of the market </li></ul></ul><ul><ul><li> Scale of Workle can be estimated infinitely </li></ul></ul>John to the friend: «… I have decided to buy a car, ….» Mum to the son: «… the Insurance comes to an end …» Demand is being formed Having revealed requirement to earn $$$$$ Colleagues: «… has perfectly had a rest in Turkey, I can prompt, even to pick up to you round, thus a discount good c делаю …» Colleagues: «… As holiday has passed, I here too am going to go for rest...» The secretary to the chief: «… in time I will organize the ticket aboard the plane and number in the best hotel …» The chief to the secretary: «… I gather in business trip to Kiev …»
Figures: In the business plan conservative assumptions on a quantity of users and conversion % are put Quantity of users in 1st operational year (people) Quantity of users on years (people) Conversion 3.6% Workle = Work (2 ,00 %) Couple transaction a year (1,00%) Workle = Add. tarnings (0,40%) One transaction in a quarter (0,75%) One transaction a year (1,25%) Category – users 4.4% 2- nd stap
• The break-even point is reached on 12 ый operational month. Financial plan (1/2)
• NPV the project (5 years) = ~ 4.5 billion rbl. or ~ 150 mln. dollars of the USA • the recoupment Period = ~1.5 years. • IRR = 1526 % • Target cost of the company for 5 year = ~1.2 bln. dollars of the USA Financial plan (2/2)
Workle : Value for all User (Leadner) - The answer to an immemorial question «Where to earn money?» - «… And tomorrow I will sell the insurance» (the Trade "to liking") - «My virtual office there where it is convenient me …» - Career, training, money and the main thing - life under my schedule! "Thanks" - Internet work occurrence! - Largest national "employer" - Introduction of all бизнесов , connected with sales, tens new trades! - The new formula of a monetization of the Internet! - Workle: partner representation sees millions people! - Hundred thousand potential sellers on all country! - Scale increase in sales! - At first the transaction - then money! BUSINESS