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#MIB
2013
-
2014
2
Influence: the brands
3
NATURE OF
INFLUENCE
Is relevant to your life
Has changed the way you shop
Has made your life more interesting
Is fundame...
4
100
8As low as
446As high as
Ipsos Influence Index in 2013
5
Five dimensions driving influence
6
#1 #2 #3 #4 #5
#6 #7 #8 #9 #10
Top 10 most influential brands 2013
* Brand only questioned in Flanders
*
7
#11 #12 #13 #14 #15
#16 #17 #18 #19 #20
Top 11- 20 most influential brands 2013
* Brand only questioned in Flanders
** B...
8
THE NEW RANKING OF 2014
WILL BE REVEALED ON
MARCH 26
MORE INFO WILL FOLLOW SOON
9
THANK YOU
Gerd Callewaert
Country manager Ipsos Belgium
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MIB 2013 & second edition 2014

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MIB 2013 & second edition 2014

  1. 1. #MIB 2013 - 2014
  2. 2. 2 Influence: the brands
  3. 3. 3 NATURE OF INFLUENCE Is relevant to your life Has changed the way you shop Has made your life more interesting Is fundamental to your life Is part of everyday language Has changed what you do in everyday life Has encouraged you to make smarter/ better choices Have an emotional relationship with Has had an impact on the way you interact with people Is really important in the world today You identify with Influence is multi faceted And it is difficult to build influence
  4. 4. 4 100 8As low as 446As high as Ipsos Influence Index in 2013
  5. 5. 5 Five dimensions driving influence
  6. 6. 6 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Top 10 most influential brands 2013 * Brand only questioned in Flanders *
  7. 7. 7 #11 #12 #13 #14 #15 #16 #17 #18 #19 #20 Top 11- 20 most influential brands 2013 * Brand only questioned in Flanders ** Brand only questioned in Wallonia ** *
  8. 8. 8 THE NEW RANKING OF 2014 WILL BE REVEALED ON MARCH 26 MORE INFO WILL FOLLOW SOON
  9. 9. 9 THANK YOU Gerd Callewaert Country manager Ipsos Belgium

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