Custom-Designed Concrete, Inc. You Design, We Inspire Peter Csullogh
The Problem <ul><li>Customized, quality, and affordability in home improvement solutions are an impossible combination for most households. </li></ul><ul><li>As property prices fall, are potential customers willing to spend money on home improvement? </li></ul>
Custom-Designed Concrete, Inc. You Design, We Inspire Peter Csullogh <ul><li>Mission: Provide the highest quality, customized home improvement solutions at affordable prices </li></ul><ul><li>Vision: A company that leads in design and quality to go above and beyond in customer satisfaction. </li></ul><ul><li>Values: We prioritize the customer relationship as a vital core of our business. </li></ul><ul><li>Strategy: Utilize our design and manufacturing expertise to build the highest quality products. </li></ul>
Industry <ul><li>"Remodelers are suffering from weak consumer confidence and constricted credit lines," – NAHB Remodelers Chairman Donna Shirey, CGR, CAPS, CGP, a remodeler from Issaquah, Wash. "Homeowners are delaying remodeling projects because of economic uncertainty." – National Assc. of Home Builders </li></ul>
Market <ul><li>Real-Estate Developers: Both Industrial and Residential </li></ul><ul><li>Individual Homeowners </li></ul><ul><li>Renovators </li></ul>
Competition <ul><li>DuPont, Lowes, Home Depot </li></ul>Strengths : Allows for a greater amount of customization and design opportunities for customers Weaknesses : Labor and relationship intensive work, current economic conditions where potential customers are delaying decisions. Opportunities : Concrete offers a cheaper alternative than quartz, marble, and other synthetic surfaces at much lower prices and design opportunities. Threats : Scarcity in suppliers, many smaller suppliers and vendors have shut down due to economy, biggest competitors might be largest suppliers.
Business Model Create a customer oriented business that meets and surpasses our customers expectations Provide the best alternative to competing businesses and other surfaces Emphasize quality in all stages of production Set up contracts at 40-30-30% payment rates (40% deposit – 30% start – 30% finish)
Startup Costs <ul><li>Managing inventory and supplies is is key to success, also if I deliver to a job-site, it legally belongs to the customer, I have to pay special attention to contracts and how I receive payments. </li></ul>My largest concern in the startup stage is payroll, If I over expand, I'm dead, however I need to hire and train a reliable crew to make and install the pieces.