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Imagery   A ppeals Petia Petrova
 
imagery  fluency
backfiring     effects
Petrova & Cialdini  Journal of Consumer Research, 32
 
Imagery appeals No imagery appeals Low imagers  High imagers Backfiring effects of imagery appeals
Petrova & Cialdini Journal of Consumer Research, 32
 
 
Backfiring effects of imagery appeals
Petrova & Cialdini Journal of Consumer Research, 32
Backfiring effects of imagery appeals
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Imagery Appeals

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Imagery Appeals

  1. 1. Imagery A ppeals Petia Petrova
  2. 3. imagery fluency
  3. 4. backfiring effects
  4. 5. Petrova & Cialdini Journal of Consumer Research, 32
  5. 7. Imagery appeals No imagery appeals Low imagers High imagers Backfiring effects of imagery appeals
  6. 8. Petrova & Cialdini Journal of Consumer Research, 32
  7. 11. Backfiring effects of imagery appeals
  8. 12. Petrova & Cialdini Journal of Consumer Research, 32
  9. 13. Backfiring effects of imagery appeals

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