Kelvin Newman - Manchester SEO Mini Conference

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Kelvin Newman presented the third presentation from the Sascon Manchester SEO mini-conference held in Manchester and hosted by Holistic Search founder Peter Young

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Kelvin Newman - Manchester SEO Mini Conference

  1. 1. psychology of link [/3111 kelvin newm an 1 O , ,._. . ‘A la ». «''y-’
  2. 2. kelvin nevvman creauve chrector
  3. 3. three things influence our link building efforts Sitevisibility Think beyond the click
  4. 4. r"$. 1., ‘ Fa-. . -9 Think beyond the click
  5. 5. £”'lIlV 'Hllu: .llb [E . . tmmme i. 'i4!i7'»2!3§-'. i!‘ ; I “EM-. fiit I ‘ . ‘_ -‘iijiiiiiiii 'iii? f;o' I x_ S'. 'l'iir-_ "‘ * H1 ’ ri ‘ii
  6. 6. We’Ve ignored psychology ? ‘ I 3 K ‘It )| I U / . I ~ Sitevisibility Think beyond the click
  7. 7. the candle problem . . __. ..——; i. Sitevisibility Think beyond the click
  8. 8. ' E / 1 money is rarely people’s I motivation 7 / IA / ) z; mi(. —’-Ii . -clic
  9. 9. - Qpbav . ~. .-.5“-' A? appreciaeteir to M: a - I _ -». :¢3r « . I ' -. ' N ‘ '8 ’ i; . . i ' 1' Ivan‘! ~. ‘:1. I “’'‘’‘'~ . ll’ I b"‘q'. -'l“‘- N. ‘C . _ L. _ W, , - I u t /4 a ’ I 4. ' ' . ' ‘C’ o . ' ' ' , /-- I ' I ‘ ‘t C" G 4 ‘av ' ' .2 ' ‘ V - I ' -. “‘.1{ £ .4 X . ‘ . V -(. ‘a. w'}'-I"-"I ' : ;.L£‘7;‘Ii 4., I ‘ . l"‘~. ”§.1"i“. §’ i” . ; 5. _ » ‘ i‘ ‘ . ~ t v 3 C _ U; l _; , . . . l ‘P A (it 6 . 5?’ ‘ii ‘ ‘z - I : J93. ‘ U - yl. _Vl. ' ‘ "I0 0 ; r -. '_ V . - i ' I #3.? ’ _ '' El‘: , '. s - is 5:: wit F‘ *" ’ pp] L‘-. "‘ , ._ ' 1 ' ".5-. "' T~ ' . If a‘ “"0. 5 '~. I -43 ~--. ... ,( as ": .. “is: -is. M '9 "3 . -' Think beyond the click
  10. 10. Ithe winner doesn’t take it all / f ' I ~ . Site Think beyond the click
  11. 11. I , on <'--01 '. .‘-"»1‘i. .L~ Think beyond the click
  12. 12. . , 3- Work W1th'_§70uI rivals you both win. ‘ I . ‘ ‘ . l‘ ' —, V“ . . .-,1-~“. “_“--. q.'h l ’ ~-A " -0 ‘ ‘ ‘‘.4‘€-’’--—<; .?§~‘. . 1*‘: _ M i t r’; - a pr‘ . ~of. ‘~. :‘~“ ‘ , Site 4" C . r _ '4 ‘. :1 g‘ Think beyond the click
  13. 13. subliminal messages do Work
  14. 14. buy beer
  15. 15. ;’"£"-; — h . _ . Q T‘ _ - _ ‘g D - a. people pick upon subfle cues Sitevisibility Think beyond the click
  16. 16. the words you choose will A g p influence people i -
  17. 17. cognitive dissonance
  18. 18. We remember What we agree with and U , forget What We " - disagree With , 4 vs. ' r T , . ‘J " 51*‘ ; " -2!, ‘-'1 21-? " . I, ‘ 1 gc 7‘ _‘ __ ~_' _- I--’ *- ‘- y .7 . (‘L "i / _ . is? t —'
  19. 19. @'%¢_~ ~, ¢;i__ I different people take different things from your content embrace this Visibility
  20. 20. /If IOVING YOU IS V| R0G p/ DON’T WANT 10 ll v. c. (Homer Banks. Raymond Jackson 8: Carl Hamptoni turfuzn mount ‘N , S ‘ 5 false consensus Site Think beyond the click
  21. 21. 01'. , " t 5. | _'_ '~+-ii-~ --IL _ _, ... A__ < ' ’V‘4‘. -.«, .:, ~,. " '. , . , , - _ 4|e“&”M‘N' ' i ""““ "*3 Q2“ -3.‘ :1.“ org; -,<, —§. __ ,4’ r - - like it .5’; .4 . x J‘! 1.! I '-4
  22. 22. never assume anything about your audience 4¢'/ 3 -1* s n i . ‘ ‘i , I . “V, T I . —i-
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  24. 24. ‘I Q r‘ w‘ ‘ — 1 a. ._. ... . . ~., . 5 . I ». . .1 V w. I’ . .«l I c L‘. D I A 4 v . L . . I . h 2 . .. . T ‘Al. .. I r . . J .0 . 1 . .f Q. , / .4. J . 9 I s . - ‘| “. x _ Rs. :1 ' s xv s I - I! u .3 .9.. . / ... . . <. . / , ) i Wu . .. ... ... ; . ’ ‘ K A. . - Q J 5 1. , .I. .70. . . . .l‘» I an. . J . , . / v a . 1 -0: 4 3. dl. u :0 I . + a . .. 0 — ; wk; '. .. a A / I vv‘ . /6 r, . u . A 1_»%n. wu4 . .. ... .1.. %% «l. .| . . . , u.1u. .HmMH. ..m. . » . , ,/ .. J . . I I 1‘ :4 V s T}. .. / f / . , 17/1 groups form instantly
  25. 25. /Vt: ,Mu; iiia,1,I}'I , D make your audience a a feel part _of a commumty _ 2
  26. 26. /Vt: ,Mu; iiil,1,I}'I , u make your audience a i feel part of a community _ 2
  27. 27. Conforming to the norm k * -~ ' I __
  28. 28. We will deny our own senses
  29. 29. of social pro causes act1on
  30. 30. enjoy this presentation? then {isit inte_rne_tn1arketingpodcastorg or sltevlslbn| Ity. co. uk/ blog

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