Taken from a presentation to the Interactive Marketing Show from 2008, Peter Young discusses, where search marketing has come from, where it is now, and where it is going

1. Interactive Marketing Show Developments in Search By: Peter Young - Organic Search Manager Jon Myers – Head of Search | Associate Director Presented By: Peter Young Organic Search Manager I MediaVest UK Email: [email_address] November 2008

10. Google 10 Years Ago……

11. Google 10 minutes Ago……

13. The Market Time Line

14. How big is search in the UK Market?

15. Online slices through the media market Source: PricewaterhouseCoopers / Internet Advertising Bureau / Advertising Association / Radio Advertising Bureau / WARC N.B. WARC Recruitment data included from 2003

17. Outdoor Print TV Radio Outdoor AWARENESS BRANDING DIRECT RESPONSE (leads, sales, etc.) EDUCATION/INFORMATION SOURCE: GOOGLE ANALYSIS Online Online Marketing is Consuming all Media Search Is Becoming the preferred choice of Online Media

18. All Media is driven to Search engines to source Results and findings % of online search users 67% Source: Offline Channel Influence on Online Search Behavior Study Jupiter Research in June 2007 online search* users are driven to perform searches as a result of some offline channel

19. Consumers are less likely to purchase from a brand that doesn’t appear in Google's search results Source: Offline Channel Influence on Online Search Behavior Study Jupiter Research in June 2007

21. … . how fast are we approaching their saturation points UK PENETRATION RATES BY CATEGORY, 2003-2007 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 2003 2005 2007 2009 2011 2013 2015 2017 2019 Travel Tech Finance Media Home & Garden Telecoms Motors CPG Share of advertising spending online (%) Notes: S-Curves were fitted to the historical data, saturating at the forecasted 2020 saturation level Sources: Nielsen MMS, Zenith, Forester, MediaScope, IAB, Corp Dev Analysis

22. The Search Landscape UK search market split

23. Evolution in Search

26. Example 1: Local Targeting Results much more tailored round intent – increased relevancy

27. Example 2: Dominating Search Ability to dominate searches via traditional Organic, Paid Search and Blended Search visibility

28. Example 3: PR Doubleplay PR Blended Search results Ongoing Offline & Online PR activity can have immediate as well as ongoing effects

29. Example 4: Online Reinforcement Views: 185,000 in 3 months on website only 2,505,036 views on Youtube

31. Ability to Target without being there!

32. Ability to Target your market

34. The future…. Where will search fit? Everywhere!

35. The new face of search engines

36. Photosynth - Microsoft http://labs.live.com/photosynth

37. Photosynth meets Google Street Maps

38. Scratching the ‘surface’

40. Google's Expanding Boundaries

42. Peter Young | Organic Search Manager | MediaVest Email: [email_address]