Marketing Based Keyword Research

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Looking at how to go about keyword research for digital marketing, approached from a marketing perspective rather than a traditional "SEO" point of view

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Marketing Based Keyword Research

  1. 1. Pete WailesOps Director, SEOgadget
  2. 2. Why your client doesn’t love your keyword research…Data != Reporting
  3. 3. Ranking for keywords isn’tmarketing
  4. 4. Data Collection
  5. 5. Savile Row Reports
  6. 6. http://www.fashion156.com/collections/savile-row-london-collections-men-aw13/
  7. 7. Report for clients, not yourself
  8. 8. makes no warranties, express, implied or statutory, as to the information in this presentation.

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