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Klaus Strudel Haus 10

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f&b hot concept looking for investor middle east and beyond - Sophisticated coffee and pastry !

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Klaus Strudel Haus 10

  1. 1. Story Behind
  2. 2. Klaus Strudel Haus originated in the mind of a man that have worked and travelled in different countries for his career. He has a sweet tongue, not the tongue to sweet talk but more to the dessert eating tongue. As time passed, he has tried more than he can remembered from all the countries he have visited.
  3. 3. There was a small café in Berlin where he patronised almost every morning and evening. The coffee, pastries that he favour the most. There he met the café owner and was given a name by the owner. The name is Klaus. Particularly the strudels baked by the owner to Klaus. He realized that each day --- every pastry, and coffee was a small souvenir reminding him of the time he'd been, the things he'd done and the people he'd known. The small little café owner inspired Klaus about life and experiences. He decided to bring this little inspirations into a venture. It's called
  4. 4. Concept  A premier pastry kiosk & outlet in retailing specialized dessert & savory pastry for to-go and casual dine in.  Products mix – Log Strudels & Donut Strudels in Sweet & Savory Fillings  Product Category – Main Meal, Snack meal & Dessert.
  5. 5. Menu Mix & Pricing “Log” Strudels Meal Strudels “Donut” Strudels Other Products • Original Apple • Strudel Sandwiches • Strawberry Rush • Gourmet Coffee • Apple Mango • Garlic Shrimp Strudel • Blueberry Dream • Teas • Apple Peach • Variants Beef/Chicken • Peachy Peach • Juices • Mango Strudel Cup • Mango-go • Horns • Strawberry • Vegetarian and • Passion Fruit • Cup Cakes • Blueberry • Warm Fruits Strudel • Vanilla • Puffs • Berry Apple Cup • Choco Rich • Jam • Mango Peach • Sausage in a Roll • Lattecinno • Cookies • Tiramisu • Salmon & Egg Strudel • Mocha Latte • Biscottis Double Layer Cup • Cheesey Cream • Danishs Full Log = MYR 30.00 • etc • Pies Half Log = MYR 18.00 • etc 1 Slice = MYR 6.90 1 pcs for MYR 2.50 Per Serving from 6 pcs for MYR 14.00 Single Layer Full Log = MYR 24.00 MYR 5.90 – 18.90 12 pcs for MYR 26.00 Half Log = MYR 15.00 1 Slice = MYR 4.90
  6. 6. Chilled Based Fruits and cream based More than 30 varieties.
  7. 7. Other Supporting products. Croissants, Danishes, Eclaires, Puffs, Pies & others
  8. 8. Marketing Approach  Brand Promotion Route  Bloggers  Web Site  Face book  Friend Card  Friend Card Approach  For each Friend Card whom spent minimum MYR 80 within a month, will FREE 1 full log strudel at their choice.  This is to encourage members to spend minimum MYR 80 in a month.
  9. 9. Operating Scene o Setting up the team and production base. o Opening the 1st Flagship Store
  10. 10. Design Concept & Substances
  11. 11. Central Kitchen Equipment List Items Qty Ovens 4 Baking Tray 50 Delivery Container 100 Working Table 6 Ice Cube Maker 1 Automatic Sheeter 1 Industrial Mixer 3 Industrial Cooker 1 Chiller 4 Freezer 3
  12. 12. Kitchen Productivity Projections (Oven)  For Log Strudel Pastry  The oven can produce approx 20 logs of pastry. Total = 40 loaves  Baking time = 18mins (1st bake) + 5mins (2nd bake)  1 day full production = 10 hours  One hour produce = 80logs, One day = 800 logs  For Donut Strudel Pastry  The oven can produce approx 150 pcs of pastry. Total = 300 pcs  Baking time = 18mins (1st bake) + 5mins (2nd bake)  1 day full production = 10 hours  One hour produce = 300pcs, One day = 3000 pcs
  13. 13. Kitchen Productivity Projections (Sheeter)  Sheeting Machine Capacity  1st Sheeting Process (25kg) = 2hours  Daily Capacity = 100kg of Dough  2nd Sheeting Process (for baking) = 1 hour  Daily Capacity = 200kg Kitchen Productivity Projections (Cooker)  Cooker usage for fruit fillings cooking  Apple filling cooking time = 2 hours  Capacity = ~50kg of apples  Daily max = 150kg or 3 times cooking

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