Protecting business ideas

408 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
408
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Protecting business ideas

  1. 1. Protecting Business Ideas<br />Copyrights, Patents & Trademarks<br />
  2. 2. Used for original pieces of:<br />Literacy<br />Drama<br />Music<br />Art<br />No requirement to register<br />Last’s 70 years or death (50 for sound recordings or TV broadcasts)<br />Copyright - ©<br />
  3. 3. If a new product, process, piece of equipment or component is created the idea can be protected using a patent<br />Must register with full drawings to UK Intellectual Property Office (UK-IPO)<br />Can last for 20 years<br />Patents<br />
  4. 4. Can develop idea further in a protected way and then benefit from revenues and profits<br />Useful bargaining tool, can sell/lease the rights<br />Helps obtain finance<br />Benefits of Patents<br />
  5. 5. Both Patents and Copyrights are protected by law and the government in the:<br />Copyright, Designs and Patents Act 1988<br />Government Protection<br />
  6. 6. Very powerful marketing tools, in helping a business recognise products/brands<br />Trademarks stop people copying symbols or styles of wording<br />Must be registered with UK-IPO<br />No time limit<br />Trademarks - ™<br />
  7. 7. In groups you are to research one of the following cases and present back to the class:<br />You must include:<br />What law was involved in the case<br />A description about the case<br />Who won<br />Why they won<br />Presentations<br />
  8. 8. Penguin vs ASDA - Puffin Bars<br />Virgin vs Contour - Seats<br />Dyson vs Hoover<br />Dan Brown vs Michael Baigent and Richard Leigh <br />Mars vs Nestlé – ‘Have a Break’<br />Jamelia<br />Cases<br />

×