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Lessons From WoW

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Get some context on my blog: http://is.gd/1jDa7
Recently at the Art Institute of Portland, I gave a presentation to my Advanced Scripting class on lessons web app developers can take from World of Warcraft. While playing one night, I stopped and pondered all of the things that just work. I began to consider why WoW was so wildly successful and thought about what I could take from my experience as a player and apply to web development.

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Lessons From WoW

  1. 1. Lessons from May 18th, 2009
  2. 2. What’s the big deal?
  3. 3. 11.5 Million players
  4. 4. 2001 Development started before
  5. 5. 671 Minutes per week
  6. 6. Jack Me Some Lumber 680,000
  7. 7.
  8. 8. ickr.com/photos/broken4art/3310803596/
  9. 9. ickr.com/photos/bitzi/293639007/
  10. 10. 13:37
  11. 11. $
  12. 12. 75 Days logged in
  13. 13. $727.48 Over 4 years
  14. 14. Time
  15. 15. 3 Years
  16. 16. 3+1 Years
  17. 17. Lesson Spending the time to do it right, even when others beat you to the punch, works quite well. (Save for Windows Vista)
  18. 18. Iterate
  19. 19. Patch 1.02 Patch 1.03 Patch 1.04 Patch 1.05 Patch 1.06 Patch 1.07 Patch 1.08 Patch 1.09 Patch 1.10 Patch 1.11 Patch 1.12 Patch 2.0.12 Patch 2.1.3 Patch 2.2.0 Patch 2.3.0 Patch 2.4.3 Patch 3.0.9 Patch 3.1.1
  20. 20. Apology?
  21. 21. No!
  22. 22. Lesson Change your app to make it better and defend your decisions.
  23. 23. But!
  24. 24. Listen
  25. 25. www. ickr.com/photos/batgrl/3027016916/
  26. 26. Lesson Change your app, but base your decisions on real feedback.
  27. 27. Addict
  28. 28. Lesson Create something unex- pectedly addictive, and introduce it slowly.
  29. 29. Customize
  30. 30. 3,993 Addons
  31. 31. Lesson Give your community tools to customize their experience, but don't be afraid to work with them to better the core experience.
  32. 32. Charge
  33. 33. $50.00
  34. 34. $40.00
  35. 35. $30.00
  36. 36. $20.00
  37. 37. $14.99
  38. 38. $13.99
  39. 39. $12.99
  40. 40. $80 Now
  41. 41. $220 Then
  42. 42. 64% Cheaper
  43. 43. Lesson If you're charging for your app, make it cheaper over time.
  44. 44. Dazzle
  45. 45. Lesson Even with web limitations, make your app gorgeous.
  46. 46. Fin

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