Social media training in AzerbaijanI was invited by the Danish NGO International Media Support toconduct a four day training course in social media for humanrights defenders and activists in Azerbaijan.Based on the needs of the participants I created a course whichwas based on the methodological foundation of my book ”Denperfekte storm”. The objective of the course was to give theparticipants a high-level understanding of social media strategycombined with a very low-lewel practical understanding ofrelevant tools and cases from the NGO world.The course program for the week looked as follows:
Tuesday Introduction to social media strategy: The Perfect Storm!Wednesday Part 1: Social media NGO cases Part 2: Listening to and monitoring the social mediaThursday Tool day: Learn about and try working with the 14 most important social media toolsFriday Strategy day: Develop a social media strategy for your organization or for yourself
Teaching toolsAs part of the course I used the collaboration platformPodio, which both showed the participants the value of usingsocial collaboration tools and provided a very practical tool forconducting the four day course.
ResultsAll of the participants completed the course and were certifiedin the use of social media. But more importantly theparticipants developed unique social media strategies for theirorganizations, which were presented on the final day of thecourse.