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Listing Presentation


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For Sellers

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Listing Presentation

  1. 1. COMPANY HISTORY A tradition of service has made Koenig & Strey GMAC Real Estate one of the most successful real estate firms in the Chicago area. Founded in 1961 by the Koenig and Strey families, this company began a pattern of growth and industry leadership that continues to this day. Joining GMAC Home Services in 1999 enabled us to combine local expertise with national resources which has helped us continue that growth.
  2. 2. Brookfield Residential Property Services Headquartered in Toronto and with offices across Canada, the United States, London, Shanghai and Singapore, Brookfield RPS is a leading global provider of real estate and relocation services, technology and knowledge. Brookfield RPS is deeply immersed in the real estate and relocation services sectors and is committed to being at the front of the industry. A contemporary, innovative company with a tremendous heritage, Brookfield RPS has been a leading provider of services to the industry since 1913. The acquisition of GMAC Home Services and its more than 700 franchised and company- owned real estate brokerage offices throughout the United States further expanded their North America presence.
  3. 3. KSGMAC.COM A complete resource for home buyers and sellers with over 125,000 visitors each month.  More than 100,000 listings  Quick & easy property searches  Special search options  Instant email notifications  Interactive features including virtual tours, maps and financial calculators  Set up property showings with ease
  4. 4. COMPREHENSIVE REAL ESTATE SERVICES Koenig & Strey GMAC Real Estate provides comprehensive real estate services.  Mortgage  Insurance  Title  Relocation  Home Warranty
  5. 5. MORTGAGE SERVICES Providing mortgage solutions throughout the Chicagoland area. Loan officers are available onsite at Koenig & Strey GMAC branch offices. We work with over 30 investors with a multitude of loan products, ensuring that you get you the appropriate loan at the best rate. Loan officers will keep you informed of your status throughout the entire loan process.
  6. 6. FORT DEARBORN LAND TITLE COMPANY, LLC “We Put Your Mind At Ease.” Title insurance assures buyers and lenders in a real estate transaction that the title to your property is uncontested and free of encumbrances. When you choose Fort Dearborn Land Title Company you have one less thing to think about.  Prompt title searches  Referrals to attorneys specializing in real estate  Convenient closing locations, including the Koenig & Strey GMAC offices
  7. 7. KOENIG & STREY INSURANCE AGENCY, LLC “Experience Counts.” Koenig & Strey Insurance has been a trusted advisor to our real estate clientele for over 30 years. We pride ourselves on our excellent service and our track record of providing the best insurance coverage to our clients.  Full line of insurance  Major carriers (including AAA, Atlantic Mutual, CHUBB, Progressive, Metlife, Travelers and more)  Competitive rates  Exceptional service  Local experience  Free policy coverage & rate analysis
  8. 8. RELOCATION SERVICES Providing customized relocation and real estate assistance for buyers and sellers moving to and from the Chicagoland area.  National and international reach  Departure and destination services  Access to Global Relocation Service
  9. 9. DELIVERING A HIGHER LEVEL OF SERVICE 94% Customer Satisfaction* After thousands of completed surveys, 94% of our clients say they are satisfied or very satisfied with our services. The goal of our company and our Sales Associates is to deliver a quality customer service experience base on what our buyers and sellers need and want. GMAC Real Estate has more than 1,000 real estate offices with more than 22,000 Sales Associates. * Based on GMAC Real Estate 2008 Customer Satisfaction survey.
  10. 10. WHAT IS PREMIER SERVICE®? Premier Service® is an innovative way of doing business that sets us apart from our competitors, giving you the value and attention that you deserve. The Process of Premier Service®  Listen to your needs  Establish clear expectations  Commit in writing  Deliver the service  Solicit your feedback
  11. 11. THE PREMIER SERVICE® COMMITMENT By signing this pledge, I am giving you my personal commitment to:  Deliver a service experience  Stay in touch  Give you access to special programs  Make myself available  Deliver caring customer service
  13. 13. AGENCY OPTIONS Seller’s Agent Will represent the seller and only the seller’s best interest throughout the transaction Buyer’s Agent Will represent the buyer and only the buyer’s best interest throughout the transaction Dual Agent Will represent the buyer and seller equally and ethically throughout the transaction
  14. 14. AGENT RESOURCES Our agents have many resources that provide a strong value proposition, and help serve you better.
  15. 15. WHERE DO BUYERS LOOK FOR INFORMATION? *Source: 2008 National Association of Realtors Profile of Home Buyers and Sellers
  16. 16. WWW.<YOURADDRESS>.COM The perfect destination for buyers to view the best representation of your home. Your Property Page Includes:  A description that tells the story of your home  Complete property details  Multiple color photos  Home tours  Interactive maps  Financial calculators  Appointment request
  17. 17. SINGLE PROPERTY SITES Our innovative single property site technology makes it possible for buyers to find your home using search engines like Yahoo! and Google, as well as popular real estate sites.
  18. 18. ATTRACTING BUYERS Your property web site is the focus of all advertising and marketing.
  19. 19. STRATEGIC ONLINE ADVERTISING Targeted online exposure on over 80 sites including:®
  20. 20. HOW WE USE THE #1 REAL ESTATE SITE* REALTOR.COM ® TO REACH MORE BUYERS FOR YOUR HOME Reach more buyers with our Company Showcase program. Draw attention to your listing with high impact features and add-on components such as:  Animated Headline  Up to 25 Jumbo Photos  Video Tour  Special Message Box  Your Agent Contact Information  Open House Alerts *Source: comScore Media Metrix, October 2008
  21. 21. LEVERAGED PRINT ADVERTISING Our print ads prominently feature your web address, driving buyers directly to your property page.
  23. 23. PROPERTIES OF DISTINCTION The luxury specialists at Koenig & Strey GMAC are dedicated to providing the highest level of marketing support for your property.  Comprehensive marketing and advertising  Focus on a targeted, qualified audience  Professional photography  Professionally written and produced materials  Strategic online advertising including exposure on  Exclusive worldwide network of Christie’s Great Estates brokers
  24. 24. CRITICAL ELEMENTS OF A SALE 1 Asking price is the starting point from which to negotiate the actual price of a home. 2 The second most important factor in the buyer’s mind is location. 3 The structural and mechanical integrity, as well as the upkeep and cosmetic appeal of a property effect a home price.
  25. 25. CRITICAL ELEMENTS OF A SALE 4 Interest rates, competition, the economy and consumer confidence. 5 The terms of a purchase can make or break the contract. 6 The right marketing plan will get your home sold more quickly and at a higher price.
  26. 26. POSITIONING YOUR HOME IN THE MARKETPLACE Higher Prices Attract Few Buyers High Price $$$ Actual Fair Market Price $$ Setting a fair asking price helps you obtain the maximum selling Lower Price $ price for your home. Lower Prices Attract Many Buyers
  27. 27. COULDN’T WE TRY THIS PRICE FOR A COUPLE OF WEEKS? Week 1 A new property on the market generates a high level of interest Week 2 Peak market awareness during the first two weeks on the market Week 3 Declining awareness and interest as other new properties arrive on the market Week 4 Continued decline in awareness and interest
  28. 28. THE DRAWBACKS OF AN OVERPRICED PROPERTY Using market research, we arrive at an initial price that is both realistic and fair to you as the seller, but also attractive to buyers. Initial Above Market Asking Price 1st Price Reduction Fair 2nd Price Reduction Market Value 3rd Price Reduction Final Below Market Selling Price
  29. 29. FIRST IMPRESSIONS ARE IMPORTANT  The Approach  The Entry  The View  The Surroundings  The Furnishings  Storage  Bathrooms and Kitchen  Fix the Little Things  Shed Light on Dark Areas