SEO Still Matters: Part Deux

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WordCamp presentation on SEO - WordCamp Austin 2013, Austin, TX - May 18th, 2013

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SEO Still Matters: Part Deux

  1. 1. on the content side...Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart DeuxJesse Petersen@jpetersen
  2. 2. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxstart with the sitemapfocus on the menu
  3. 3. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxit’s your responsibility
  4. 4. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart DeuxKISShttp://en.wikipedia.org/wiki/KISS_principle
  5. 5. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart DeuxKISShttp://en.wikipedia.org/wiki/KISS_principleomg!
  6. 6. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxdon’t make them think
  7. 7. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxorganize the contenttopics = categoriescategories < 10leave it to SEO
  8. 8. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxmental grease:what to rank forinternal linkshttp://www.copyblogger.com/blogcornerstone content
  9. 9. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxneed not be visiblePAGEScornerstone content
  10. 10. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxcornerstone content
  11. 11. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxcornerstone content“Genesis framework”“Genesis”be consistent...
  12. 12. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxcornerstone contentyou want that little profile photo on search resultsadd your Google+ URLusers your profile
  13. 13. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxeliminate dead weight from the menumenu confusion
  14. 14. Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com2SEO Still MattersPart Deuxmenu confusiondropdown menus don’t get trafficif you need dropdowns, visit site organization1-4% clickthroughs means CHANGE
  15. 15. Questions?Jesse Petersen / @jpetersen / Petersen Media Group - http://www.petersenmediagroup.com

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