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UI animations are a hotspot for the design of interactive and modern web interfaces. For a positive user experience, context-based UI animations can offer real added value. This can concern individual elements or even entire applications. The talk answers which concept and design decisions are to be made for an interactive interface. How can simple and, above all, complex animations be implemented in the frontend? The process for designing a context-sensitive and interactive interface differs from conventional and classical workings. If you are designing complex animations, you go into the field of motion design. In addition to an inspiring UI animation journey, the process is displayed step by step.