Linked In Power Point


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Linked In Power Point

  1. 1. LinkedIn Create a Profile that Resonates with Your Target Audience January 6, 2012 Caryn Ojeda, New Business Coordinator
  2. 2. Agenda <ul><li>Why Leverage LinkedIn </li></ul><ul><li>How to Create and Tailor Your LinkedIn Profile to Your Niche </li></ul><ul><li>Best Practices for Your Profile </li></ul><ul><li>Next Steps </li></ul><ul><li>Questions </li></ul>
  3. 3. Did You Know… <ul><li>LinkedIn is the 37 th largest website in the U.S. </li></ul><ul><li>There are over 100 million people LinkedIn. </li></ul><ul><li>There are 7 million companies on LinkedIn. </li></ul><ul><li>Of these companies, approximately 45% are in the U.S. </li></ul>
  4. 4. Why Leverage LinkedIn: <ul><li>Great place to: </li></ul><ul><ul><li>conduct research </li></ul></ul><ul><ul><li>get noticed </li></ul></ul><ul><ul><li>connect! </li></ul></ul><ul><li>Position yourself as a thought leader in your niche </li></ul><ul><li>Position yourself on key search engines </li></ul><ul><li>Establish credibility </li></ul><ul><li>Market and communicate </li></ul><ul><li>Stay ahead of competition (most of your competitors are not using LinkedIn effectively) </li></ul><ul><li>It’s free! </li></ul>
  5. 5. Creating or Tailoring Your LinkedIn Profile <ul><li>Components of a LinkedIn Profile: </li></ul><ul><ul><li>Photo </li></ul></ul><ul><ul><li>Headline </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Additional Information </li></ul></ul><ul><ul><ul><li>Interests </li></ul></ul></ul><ul><ul><ul><li>Groups and Associations </li></ul></ul></ul><ul><ul><ul><li>Honors and Awards </li></ul></ul></ul><ul><ul><ul><li>Skills </li></ul></ul></ul>
  6. 6. Producer Profile
  7. 7. Producer Profile
  8. 8. Producer Profile
  9. 9. Producer Profile
  10. 10. Producer Profile
  11. 11. Creating or Tailoring Your LinkedIn Profile <ul><li>Photo </li></ul><ul><ul><li>Professional and polished </li></ul></ul><ul><ul><li>Head and shoulder shot </li></ul></ul><ul><ul><li>Dress like you would for an appointment </li></ul></ul><ul><li>Headline </li></ul><ul><ul><li>Most important part of your profile </li></ul></ul><ul><ul><li>Suggested title: Business Strategist </li></ul></ul>Note : You have 120 characters in the headline to say what you do. Be specific and make a statement… Remember, this is your first impression to viewers. Components of a LinkedIn Profile:
  12. 12. Creating or Tailoring Your LinkedIn Profile <ul><li>Recommendations </li></ul><ul><ul><li>Should be results-oriented recommendations from clients or key influencers within your niche. </li></ul></ul><ul><ul><li>Establishes and supports your credibility. </li></ul></ul>Components of a LinkedIn Profile: <ul><li>Connections </li></ul><ul><ul><li>Ability to hide your connections from competition. </li></ul></ul><ul><ul><li>More is better. </li></ul></ul>“ Peter Producer is the go-to-guy for your manufacturing Workers’ Comp issues. Peter and his company helped move us out of the assigned risk, and wound up saving our company $50,000 on our Workers’ Comp premium.” Dan Smith, Controller ABC Manufacturing Company “ In these precarious and challenging economic times, where virtually every healthcare provider is faced with finding new ways to curb and control costs, it is worth your time and effort to meet with Peter and MMA.” Jane Smith, President ABC Nursing Home Facility
  13. 13. Creating or Tailoring Your LinkedIn Profile <ul><li>Additional Information </li></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><ul><li>This section can be a mix of personal and professional information </li></ul></ul></ul><ul><ul><ul><li>Keep it “G”-rated. </li></ul></ul></ul><ul><ul><li>Groups and Associations </li></ul></ul><ul><ul><ul><li>Mix of trade, professional, non-profit and community-based organizations. </li></ul></ul></ul><ul><ul><li>Honors and Awards </li></ul></ul><ul><ul><ul><li>Honors and awards are important, even if you have to dig deep. Make it humorous! </li></ul></ul></ul><ul><ul><li>Skills </li></ul></ul>Components of a LinkedIn Profile:
  14. 14. Creating or Tailoring Your LinkedIn Profile <ul><li>Summary </li></ul><ul><ul><li>2,000 characters </li></ul></ul><ul><ul><li>Use the template provided to you and tweak for your niche/expertise. </li></ul></ul><ul><ul><li>Write in the first person, it personalizes your content. </li></ul></ul><ul><ul><li>What can you do for other people, what do you have to offer, how can they benefit from choosing you? </li></ul></ul><ul><ul><li>Establish credentials, be authentic. </li></ul></ul><ul><ul><li>Show what you are passionate about . </li></ul></ul><ul><ul><li>You have an additional 500 characters to list specialties. List, in bullet points, your specific expertise and proficiencies. </li></ul></ul>Components of a LinkedIn Profile:
  15. 15. Creating or Tailoring Your LinkedIn Profile <ul><li>Experience </li></ul><ul><ul><li>Current Position </li></ul></ul><ul><ul><ul><li>Explain what you do at MMA, what you have accomplished, not just résumé information. </li></ul></ul></ul><ul><ul><ul><li>How has your work experience affected your main objectives. </li></ul></ul></ul><ul><ul><ul><li>Show what makes you an expert in your niche. </li></ul></ul></ul><ul><ul><ul><li>Make sure the web site is MMA. </li></ul></ul></ul><ul><ul><ul><li>Use the MMA summary in the sample producer profile to describe MMA. </li></ul></ul></ul><ul><ul><li>List at least 2 past positions </li></ul></ul><ul><ul><ul><li>Think Out of the Box </li></ul></ul></ul><ul><li>Education </li></ul><ul><ul><li>Awards / Clubs / Extra-Curricular Activities, such as sports, music, etc. </li></ul></ul>Components of a LinkedIn Profile:
  16. 16. Best Practices for Your Profile: <ul><li>This is your Personal Brand. Be authentic and let your personality shine through! </li></ul><ul><li>Have a Professional Profile picture. </li></ul><ul><li>All Profiles should say MMA, not NIA. Website must also reflect this. Use: </li></ul><ul><li>Check for misspellings. </li></ul><ul><li>Refer to Marsh’s Social Media policy. Make sure your Profile is aligned with it. </li></ul><ul><li>Remember this is an online network for business . It is not personal like Facebook. </li></ul><ul><li>Get Active! The more connections you have, the easier it will be for someone else to find you. </li></ul>
  17. 17. Where We are Heading   Caryn Ojeda             website | LinkedIn | vcard New Business Coordinator Direct Dial: (201) 336-1361 · F: (866) 795-1198 66 Route 17 · PO Box 285 · Paramus, NJ 07652
  18. 18. Next Steps <ul><li>Create your LinkedIn page. </li></ul><ul><li>Consult and share with Marketing. </li></ul><ul><li>Next session to cover postings and how to acquire and maximize connections within your niches. </li></ul>
  19. 19. Questions Caryn Ojeda New Business Coordinator Marsh & McLennan Agency 66 Route 17 Paramus, NJ 07652 201-336-1361 [email_address]
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