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Department of Economics   and Business DCS       IGCSE BUSINESS1.1 OBJECTIVES
OBJECTIVESBroad statements of intent,what we as a business wantto achieve.
Most common commercialbusiness objectives:• Profit or sales maximisation. How  do we calculate this?• Growth and expansion...
Also may include:  • Customer satisfaction, customer    loyalty.  • Quality / value for money.Other aims concern - Image,e...
Private SectorNon-profit making to:• Maximise money raised for cause eg  charity• Advance religion, eg local temple  (char...
- Examples Private SectorNon-profit making to:• Conserve environment eg Greenpeace  (charity)• Advance education eg Exam b...
Aims of public sector (Governmentsector) / non profit makingorganisations:• More linked to society needs rather  than owne...
- Examples                          Public Sector• Provide a service to the  community eg hospitals• Expand knowledge / ap...
- Examples                         Public Sector• Relieve poverty eg• Conserve environment
The Changing Nature of ObjectivesMay be times when business has tochange long term objectives andconcentrate on short term...
The Changing Nature of ObjectivesMay be times when business has to change longterm goals and concentrate on short termobje...
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Business objectives igcse 2011

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Business objectives igcse 2011

  1. 1. Department of Economics and Business DCS IGCSE BUSINESS1.1 OBJECTIVES
  2. 2. OBJECTIVESBroad statements of intent,what we as a business wantto achieve.
  3. 3. Most common commercialbusiness objectives:• Profit or sales maximisation. How do we calculate this?• Growth and expansion.(why do we want to get bigger-list possible advantages here…)• Market share, market leadership / domination.(again why?)
  4. 4. Also may include: • Customer satisfaction, customer loyalty. • Quality / value for money.Other aims concern - Image,environmental/social responsibility.Many may not be profit making bychoice….
  5. 5. Private SectorNon-profit making to:• Maximise money raised for cause eg charity• Advance religion, eg local temple (charity)• Relieve poverty eg many relief organisations after the China earthquake
  6. 6. - Examples Private SectorNon-profit making to:• Conserve environment eg Greenpeace (charity)• Advance education eg Exam board IB.
  7. 7. Aims of public sector (Governmentsector) / non profit makingorganisations:• More linked to society needs rather than owners…
  8. 8. - Examples Public Sector• Provide a service to the community eg hospitals• Expand knowledge / appreciation of area eg libraries (local govt.)
  9. 9. - Examples Public Sector• Relieve poverty eg• Conserve environment
  10. 10. The Changing Nature of ObjectivesMay be times when business has tochange long term objectives andconcentrate on short term.Factors influencing objectives: • Size & Legal Status • Ownership • Views of owners / directors / managers
  11. 11. The Changing Nature of ObjectivesMay be times when business has to change longterm goals and concentrate on short termobjectives eg survival in 2009-10 after globaleconomic crisis. Factors influencing objectives:. • Legislation • State of the Economy • Social attitudes • Changes in technology • Competition

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