OPPORTUNITIES IN CHINAHOW CAN CHINA HELP MEET YOUR GOALS?DRAGONBRIDGE CORPORATIONThe China Specialistswww.dragonbridgecorp.com
OUR EXPERTISEYOUR SUCCESSFrom their first contacts with China inGuangzhou in 1984, the founders ofDragonbridge Corporation have built anextensive network of expertise on theground in China and in North America.China has experienced impressivedevelopment over the last two decades,powered by liberalization of its economyand by the sustained growth of purchasingpower. Beyond the traditional advantagesof outsourcing, many North Americanbusinesses have found attractiveopportunities for exporting their productsand their technology to China.Dragonbridge can bridge your business toChina because we are China specialists. Wehelp you access the best opportunities,manage the risks and navigate the system. DRAGONBRIDGE CORPORATION "Your Bridge to the Dragon"
FOCUS ON CHINAFOCUS ON YOUR SUCCESS GROWING OPPORTUNITIES Aside from the major centers of Beijing, Shanghai, Guangzhou andFocus Chongqing, China has 800 cities in the second-third-fourth tier range, andChina is certainly vast and complex. It has this provides plenty of scope for expansion into China. The market,twice the landmass of the European Union, currently valued at US$1.7 trillion per annum, is the second largest in themore than twice the population speaking world and is expected to grow at over 10 percent per annum for the nextthree times as many languages and has three decades.about the same number of administrativeregions (each with its own set of regulations The Chinese middle class currently numbers 42 million and will grow to 900 million by 2025. The opportunities for retailers and other providers ofand social customs). goods and services to expand within this market are immense.To offer our clients the best in-depthexpertise we focus our business facilitation China’s 12th 5-Year Plan emphasizes the environment, healthcare andactivities exclusively on China and not on other areas where North American companies excel.other Asian countries. To succeed in China,you need to work with China specialists.EthicsUnlike some Asia business consultants, wedo not buy or sell for our own account toavoid any potential for conflict of interestwith the business of our clients. DRAGONBRIDGE CORPORATION "Your Bridge to the Dragon"
• IATA (International Air Transport Association) (国际空中运输协会) • Nortel Networks(北电网络)EXTENSIVE EXPERIENCE • • Ville de Montréal (蒙特利尔市政府) BMMTEC (Beijing Modern Management Technology Exchange Center) (北京现代管理技术交易 中心) • Banexi Capital Partenaires (BNP Paribas) (法国巴黎银行)Dragonbridge has fulfilled mandates in • Développement PME Chaudière-AppalachesChina, Canada, the US, Europe, and in • SMMGIM (GIMXPORT)Singapore. • SERDEX • RECOMEX • CCIEIM (Chambre de commerce et industrie de l’est de l’île de Montréal)Our time-tested partners and specialists • Shanghai Small Sized Enterprise Trade Development Service Centerinside China and our team of North (上海中小企业贸易发展服务中心)American consultants and trainers provide • BMO Capital Markets Groupthe resources you need to succeed in the • Bell Canada(加拿大贝尔公司)China market. • Bell Nexxia • Jyco Sealing Technologies • Certen (Amdocs) • BBC Northern Ireland(北爱尔兰) • Yorkshire Water, UK(英国) • McClausland Hotel, Northern Ireland (北爱尔兰) • Portugal Telecom(葡萄牙电信) • HKCBA (Hong Kong Canada Business Association) • BTG (Beijing Tourism Group) 首旅集团 • Business Development Bank of Canada (加拿大商业发展银行) • Ernst & Young Investment Advisors (安永投资顾问) • Groupe Conseil CFC • 3-SOFT • Guest Lecturer at Educational Institutions (McGill Faculty of Business,, Hautes Études Commerciales, UQAM, Confucius Institute) • HIT Global • PwC (PricewaterhouseCoopers Canada) DRAGONBRIDGE CORPORATION "Your Bridge to the Dragon"
CHINA TRAINING SERVICES “Communicating with the Dragon” – Training in Chinese Culture and Communication. Participants will achieve an understanding of the Chinese culture, mindset and communication styles necessary to function well in Chinese society. Subjects include appropriate verbal communication and “body language”, etiquette for meeting, greeting, hosting or being a guest in formal and informal situations, the historical, geographic, philosophical and cultural variables particular to the Chinese outlook, the importance of “face” in building relationships, taboos, unwritten rules, and basic mandarin phrases. Guidelines for safety, hygiene, shopping, banking, dress codes and travel are also provided. “Doing Business with the Dragon” – Training in Business Culture, Protocol and Practices. Participants will achieve an understanding of business protocol and practices needed to function effectively with Chinese partners. Subjects include business cards, greetings, business meeting and trade delegation etiquette, making appointments, communication by phone, letter, email and fax, as well as of conduct for relationships with superiors and inferiors. Learning includes Chinese ways of giving and receiving information, orders and criticism, confirming understanding and agreement, understanding subtle indications of positive or negative reactions, IP protection and contracts. Protocol for banquets (eating, drinking, guesting, hosting, gifts,) and other business-related activities will be covered with interactive sessions (role-play, case studies and analysis) to ensure that participants are able to put the training into practice on arrival. Business practice differences between regions of China and different social groups will help participants be effective in all regions of China. “Negotiating with the Dragon” – Training in Chinese Negotiation Techniques, Practices and Strategies. Participants will achieve an understanding of key differences between Chinese and Western negotiation style, practices and objectives and be able to conduct successful negotiations with suppliers, clients, partners, employees and government officials. Interactive learning with case studies, analysis, role-play and simulations will help participants grasp strategies and tactics familiar to most Chinese from classical texts (Art of War, Romance of the Three Kingdoms, The 36 Strategies, etc…) and react appropriately and effectively. Learning includes how to interpret your partners reactions, prepare and modify strategies, collect business intelligence, use intermediaries, balance price/quality/timing considerations, identify types of Chinese negotiators, comprehend the Chinese “Yes” and “No”, evaluate power and influence, conclude agreements effectively through contracts and relationships. DRAGONBRIDGE CORPORATION "Your Bridge to the Dragon"
CHINA BUSINESS SERVICES Developing your China Business Plan: Analyzing your capacities to achieve your goals in China (timelines, budget, personnel), exploring alternatives ( buy in China, make in China, sell in China or invest in China) and means (Joint Venture, Rep Office, WFOE), channels, support. Market Research: Initial research on market in selected regions of China or Market Entry Plan. Business Missions to China: Sector-specific trade missions (aluminum, biotech, pharma, food products etc…), general China Business Discovery missions, client-specific missions for market entry or business development. China travel and visa facilitation Academic and scientific exchanges between Chinese and North American institutions Outsourcing purchasing or manufacturing to China Exporting to China, Selling and Distributing in China Partner research and validation in China Expat preparation: Training for employees and families being transferred to China. Re- entry help for returnees. Quality control inspections, supplier monitoring, trouble-shooting with on-the-ground Chinese personnel. Investment in China: Acquisitions, mergers or sales of companies Attracting Chinese investors to North America Business project management in China: Providing outsourced business resources for a low-cost presence in China (accounting, tax, registrations, government relations, legal, IP protection, logistics, personnel, etc…) China Branding: Product name, colors, logo, publicity, media Translation: Business cards, contracts, brochures, websites Recruitment: Executive search or administrative personnel for China operations. Also Mandarin-speaking personnel for companies in North America “Canada-China Bio/Pharma Bridge” : Accessing opportunities in Biotech and Pharma between China and North America DRAGONBRIDGE CORPORATION "Your Bridge to the Dragon"
OTHER SERVICESCross-cultural training for expatsCross-cultural and diversity training in theNorth American workplace for multiculturalteamsBody language and non-verbalcommunication for effective businessProject management trainingTeam building and leadership trainingEffective presentation skills trainingBusiness etiquette training for executiveExecutive recruitment and team staffingEmployee or candidate evaluations withadvanced psychometric testing for hiring,promotion and reassignmentInterim executive servicesCorporate or product branding, image,media utilizationChina cultural tours DRAGONBRIDGE CORPORATION "Your Bridge to the Dragon"
“Thank you again for the most enjoyable and highly informative introduction to China. Your attention to detail and gracious hospitality has provided a bridge of knowledge and enlightenment for my journey. Many thanks as well to your distinguished colleagues. Clearly they are valuable members of your team and were instrumental in helping me establish an enhanced knowledge of the Chinese culture. “ Craig T. Ingram, Managing Director, BMO Capital Markets, Chicago, IL USAOUR CLIENTS SPEAK « Jai participé dans une mission de formation et de contacts en Chine pour les commissaires à lexportation, du réseau RECOMEX, organisée par Dragonbridge. Nous avons bénéficié dune formation préalable sur le protocole, les coutumes et la culture des affaires en Chine. Ensuite, la mission nous a permis de visiter les bureaux des gouvernements, des usines, des marchés, des parcs industriels etc.… et dassister aux présentations d’experts en logistique, au niveau juridique, en approvisionnement, en négociation, en ressources humaines et dans dautres disciplines dune grande importance pour la bonne conduite des affaires en Chine. Nous avons été bien encadrés par le personnel professionnel de Dragonbridge au Canada et en Chine durant tout le processus. La mission nous a fourni des contacts en Chine et une foule dapprentissages et de renseignements dune grande utilité pour nos clients qui sintéressent à ce grand pays si vaste et complexe. Enfin, je recommande les services de Dragonbridge Corporation à toute personne ou organisation désireuse d’entreprendre des démarches dans ce monde d’opportunités que représente la Chine d’aujourd’hui. » Éric Bégin, Directeur Exportation et Approvisionnement, Développement PME Chaudière-Appalaches, Saint- Romuald, QC Canada “Dragonbridge combines training in China business essentials with hands-on facilitation for implementation of China strategies. Peter is a true specialist in doing business with China and has fascinating insights into the culture. My second trip to China was much more rewarding both in the business sense and in being able to embrace Chinese culture. I highly recommend Dragonbridge for anyone working with China or exploring business possibilities in China looking for sound practical advice from experts in this domain.” Seán C. Creaghan, VP Business Development, Project Management Practice, Petaluma CA USA « Votre grande connaissance du marché asiatique - notamment chinois - ma vivement impressionné. » Jean-Marc Pelletier, Maire, Ville de Brossard, QC Canada “Peter and his team did a great job…very worthwhile…I would recommend his company. Peter and his team have many good trainers, have programs that are useful and fun, did a nice job presenting information that participants found practical and helpful, were competent, dynamic, reliable, etc. If you or your team are doing business in China or plan on doing business in China, you should consider this program. It would be an important and worthwhile investment.” John “Mac” McAuliffe, Managing Director FX Options, BMO Capital Markets, Chicago IL USA “I have known many consultants and trainers during my carrier and I consider Peter as one of the most skilled and brilliant experts in the field of international trade in general, and especially in the Chinese business environment. “ Issam Telahigue, Professor, International Business, Faculty of Management, UQAM Montreal, QC Canada “Dragonbridge’s cultural training was extremely helpful in preparing me to deal with Chinese staff and clients. I found their list of behaviours to avoid especially useful and it saved me from many breaches in etiquette. Dragonbridge’s personnel were well equipped to help me see why certain behaviours would be tolerated. I found their training has made me more successful in dealing with clients and staff in China.” Lynn Kennedy, Managing Director, FX, BMO Capital Markets, Toronto ON Canada “ ‘Mr. China’ - This is the best way to describe Peter. I met Peter for the first time with a group of Chinese business people. The first thing I noticed was his knowledge about the culture of this country. He is an experienced trainer and speaker about many different subjects regarding China. I recommend Dragonbridge for everybody who wants to do business in China or with China. “ Tony Hillebrandt, President, Blue Mill Export, Glimmen, Netherlands DRAGONBRIDGE CORPORATION "Your Bridge to the Dragon"
CONTACT USDRAGONBRIDGE CORPORATIONPO Box 308, Westmount StationWestmount QC, CanadaH3Z 2T5T. +1-514-933-8680F. +email@example.com DRAGONBRIDGE CORPORATION "Your Bridge to the Dragon"