By Peter Theparuck
In this PowerPoint I will show what I’ve learn
in the process of identification of values, beliefs and
what Influenced me ...
Products Name Brand
Les Paul Custom Epiphone
(by Gibson)
iPod Touch Apple
Back Pack High Sierra
PRoduct Name Brand
My Dogs Beagle
Shoes Reebok
Epiphone: Les Paul Custom
Values associated with the product
1 Learning: You can learn and get better at playing guitar if...
ipods Touch: Apple
Values associated with the product
1: Conformity:
It is like other mp3, mp4 players but people prefer t...
Back Pack: High Seirra
Values associated with the product
Comfort, convenient: People who go camping uses this brand of pr...
My Dogs: Beagle
Values associated with the product
1 : Fun: Dogs are fun to play with especially beagles because they are ...
My mosquitoes Shoes: Reebok
Values associated with the product
1 : Frugalness: Reebok is cheap compared to the other brand...
Commom assesment
Upcoming SlideShare
Loading in …5
×

Commom assesment

300 views

Published on

Published in: Automotive
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
300
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Commom assesment

  1. 1. By Peter Theparuck
  2. 2. In this PowerPoint I will show what I’ve learn in the process of identification of values, beliefs and what Influenced me in buying the 5 products that I currently own.
  3. 3. Products Name Brand Les Paul Custom Epiphone (by Gibson) iPod Touch Apple Back Pack High Sierra
  4. 4. PRoduct Name Brand My Dogs Beagle Shoes Reebok
  5. 5. Epiphone: Les Paul Custom Values associated with the product 1 Learning: You can learn and get better at playing guitar if you buy this product. 2 Excellence: you buy this product you will get better at playing guitar. Ex: Famous Guitar players uses this type of guitar such as: Randy Rhoads, Billie Joe Armstrong and Synyster Gates. 3 Image: You will look “cooler” cooler if you buy and use this product. It also comes from famous guitarist “celebrities”. Image/ Perception: The image that is connected to this product is that it is “cool”, “trendy, stylish” and possibly “rich”. This comes from guitarist celebrities that use this product except the brand that they usually use is “Gibson” which is basically the bigger company that owns the brand of my electric guitar “Epiphone” . The Celebrities uses this type of guitar so when people see that I have this guitar which is really popular, people usually come to me and say “Cool Guitar” and things like that. This type of guitar also perceives that the owner of the guitar is rich because this type of guitar usually cost about 600 dollars or more. Influences/Belief: What Influenced me to buy this product were my guitar heroes at the time “Billie Joe Armstrong, Slash, Randy Rhoads and Synyster gates.” I got this guitar in Korea as it is cheaper there and My dad was working there. I saw many guitars in the store but this one was the one that caught my eyes the most, possibly from watching too many youtube videos on my guitar heroes playing on Les Pauls. I was also greatly influenced by the youtube videos I watched on the covers of songs, because this type of guitar is one of the most popular. There are many beliefs that are associated with this type of guitar. A lot of consumers believe that “Les Pauls” are the best of the best with the best sounds and hardware. Consumers also believe that Epiphone is one of the best guitar brands out there 2nd from Gibson. These beliefs are not fact as the are made up the consumers. I think i perceived that Les Pauls are the best because it is a choice of many players. At the end, I ended up with a Les Paul with the brand “Epiphone” which is a sub brand of Gibson which is the most popular brand in the world.
  6. 6. ipods Touch: Apple Values associated with the product 1: Conformity: It is like other mp3, mp4 players but people prefer this Apple’s product to fit in with a specific group. When people listen to music, it is “cool” to have an ipod. Comes from the cliques and everyone who has ipods. 2: Relieve Stress, Fun: ipod touch has Games, Music and Applications that could relieve stress as it is fun to play/listen to and it calms you down. 3:Educational: The ipod touch has many applications that could help with the troubles that you are having weather it is related to school or not: such as Guitar Chord App, it helps me remember the chord when I usually forget it when I’m playing with my friends. Sometimes I see people looking up words on the dictionary on their ipod. Image/ Perception: The image that is connected to this product is that when you see a person listening to an ipod touch, you automatically think that he/she is cool, up-to-date and not a boring old fashioned person. This comes from the new age celebrities listening to music and playing games on their ipod. When you see a person using an ipod touch, you might also think that he/she is rich because an ipod touch is the most expensive ipod out of all the ipod types. Also, the ads of ipods are of blacked out people dancing in colorful backgrounds looking like they’re having fun, it shows that the consumers can have fun. Sometimes you will also perceive that a person that owns an ipod touch is spoiled because it costs a lot of money. INFLUENCES/BELIEFS What might’ve influenced me to buy this product is I think my friends. In 6th grade when I first came to ISB, I saw a lot of people in my grade listening to their ipod. At the time I didn’t know what it was and they thought that I was lame that I didn’t know what it was, so then on my birthday asked my mom If I could get an ipod touch because It was a new product and I wanted to fit in and look cool like the other kids. I was influenced that ipod touch was “the best” and the one and only music/ video/ games player available so I got it and I didn’t even know that there are a lot of products like that from other brands like Samsung, but apple was what people perceived is the best.
  7. 7. Back Pack: High Seirra Values associated with the product Comfort, convenient: People who go camping uses this brand of product because it is high quality and also students uses it because you can carry a lot of things. Frugalness: High Seirra makes high quality back packs while it’s price is extremely low compared to other brands of backpacks. Cool: the backpack designs are cool, in style and not out of date. Comes from “cool” students Image/ Perception: the image that is perceived by this product is that it the design is cool and it can hold lots of things, including laptops as it has a special place to put laptops in. When you see a person using this type of backpack you can see that they’re a worker and they work a lot because the backpack can hold lots of things and in front of the backpack there is a special place where you can put your ipod or an mp3 player and there is an earphones hole that you can put your earphones in. Influences/ Beliefs: What influenced me to buy this product is I think, the price of this product. This product was very cheap when I saw it in central near my house. A lot of my friends uses this backpack but they’re not really what influences me. My mom was convincing me to get this product because the price was only 1000 baht and the backpack is waterproof and can carry lots of things. I surprisingly found this product with this brand “high seirra” very appealing. Also, I never saw an ad of this product, I never knew this brand before and My belief of this product was that it is the best product for the price.
  8. 8. My Dogs: Beagle Values associated with the product 1 : Fun: Dogs are fun to play with especially beagles because they are extremely active and hyper. 2 : Love, Trust and Relationship: Dogs are to be loved and not to be left alone by it self. You also build trust and relationships with your dogs. In Television series, you can see beagles playing with kids and families. Image/ Perception: Images that are perceived from this type of dog is that they are friendly and family loving. This comes from TV and Movies. When you see someone with this type of dog you will think that they are friendly, and possibly hyper because the dogs are very hyper. Beagles are known for their good sense of smell, their intelligent and their hunting skills but People usually just perceive that they are just cute and harmless. Influences/ Beliefs: What influenced me to get my two beagles is probably the Mass Media (Television) and the Airport Beagles. I believe that beagles are very intelligent dogs and have good senses of smell coming from the airport dogs that I see in the airport smelling drugs and food in luggages. I also see very often in TV, beagles playing cheerfully with families and kids. I think I wanted to get beagles because of these reasons. At the end, I got two beagles for free from my dad’s friends because they said that beagles are “EXTREMELY” hyper and they ruin the house and they couldn’t keep it anymore. My dogs are friendly, and they love my family and me. Also, Beagles don’t need advertisements as they advertise themselves when you see them walking around the street showing themselves off.
  9. 9. My mosquitoes Shoes: Reebok Values associated with the product 1 : Frugalness: Reebok is cheap compared to the other brands but contains almost the same “look” and the quality is very good. 2 : Athleticism: a lot of athletes are sponsored by Reebok making the brand look more athletic, and their shoes are really good for running 3: Weirdness: Reebok makes a lot of weird cool graphic shoes. Image/ Perception: The image that is perceived from these shoes is that they are athletic, and cool. When some people see my shoes they usually come up to me and say “cool shoes” due to the fact that I have mosquitoes on my shoes attracting attention .Even though Reebok is not considered the best athletic shoes, they are good and they sponsor a lot of athletes. Beliefs/ Influences: What influenced my to buy Reebok shoes is I think, the price. I was walking around with my mom looking to buy shoes, because it was a 50% off season, then I saw these pair of shoes with Mosquitoes on it and I thought it was pretty cool as Reebok makes a lot of weird graphic shoes to begin with. I am a cheap person and I don’t like buying expensive products but I like cool weird shoes so, this product had grabbed me, both from the ads around myself and the shoes it self. The Belief that is associated with this product is that if the consumers buy this product, they will become better at sports.

×