Social Media, A Business Driver


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Presentation given by Peter Lisney of Internet marketing specialists Business Pathfinder at

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Social Media, A Business Driver

  1. 1. Social MediaA Business Driver?<br />Peter Lisney<br />
  2. 2. House Keeping – Mobile Phones<br />Please keep your phones ON!<br />Tweet about this session @PeterLisney<br />Facebook/BusinessPathfinder<br />Send a photo to Flickr<br />YouTube this session<br />
  3. 3. Years to Reach 50m Users<br />added 200m users in just 1 year <br />
  4. 4. Disclaimer/Warning<br />Social media is still rapidly evolving so no one person has the full answer<br />However, to ignore it because you don’t understand it, leaves the way clear for competitors to get ahead<br />
  5. 5. Do I Need a Social Media?<br /><br />
  6. 6. Social Media Myths<br />Social Media is for "kids"<br />It's only for B2C companies<br />It's not for serious business<br />It's not for my type/size of business<br />
  7. 7. Some Social Media Truths<br />Social media is happening today<br />Take no action and you’ll be left behind<br />You no longer control what’s said about your brand<br />Just like advertising you can waste time and money on social media<br />
  8. 8. What brand name comes to mind when I say ‘hamburger’?<br />
  9. 9. What brand name comes to mind when I say ‘soft drink’?<br />
  10. 10. What brand name comes to mind when people think of your product or service?<br />Your Name?<br />Or Your Competitor’s<br />
  11. 11. B&B in Shropshire?<br />
  12. 12. Military Museum?<br />
  13. 13. Military Museum?<br />
  14. 14. Military Museum?<br />
  15. 15. Theme Park?<br />
  16. 16. Theme Park?<br />
  17. 17. Staying Top Of Mind<br />Social Media can help your brand stay ‘top of mind’ with your prospects and customers<br />Monitor what people are saying about you. Ignore at your peril<br />
  18. 18. Social Media and Your Website<br />
  19. 19. WWW<br />
  20. 20. WWW<br />
  21. 21. E-Mail<br />D-Mail<br />SEO<br />PR<br />WWW<br />AdWords<br />Telesales<br />Adverts<br />Etc…<br />
  22. 22. E-Mail<br />D-Mail<br />SEO<br />PR<br />WWW<br />AdWords<br />Telesales<br />Adverts<br />Etc…<br />
  23. 23. WWW<br />
  24. 24. If You Build It Will They Come? <br />
  25. 25. Social Media Success Keys<br />Have a strategy<br />Hunt like a lioness<br />- Focus where your customers and prospects go<br />Learn from others<br />Content, content, content<br />Decide on KPI’s and Measure results<br />Online Sales<br />Web visits (Analytics)<br />
  26. 26. Return on Investment<br /><br />
  27. 27. What’s Hot?<br />
  28. 28. What’s Hot?<br />Using social media on the go<br />Tools like Tweetdeck and Hootsuite<br />Keep one eye on location services like<br />
  29. 29. What’s Hot?<br />?<br />
  30. 30. What’s Not Hot?<br />Anywhere your customers don’t go<br />
  31. 31. 29,853,020<br />
  32. 32. 99,200<br />
  33. 33. 220<br />
  34. 34.
  35. 35.
  36. 36. The YouTube Opportunity<br />3rd most popular website in UK (behind Google and Facebook)<br />Few companies are uploading videos<br />Fewer companies know how to get their video seen<br />Easily integrated with your website as well as being seen on<br />
  37. 37. How YouTube is Used To Market<br />Brand awareness<br />Product advertising<br />Retail promotion<br />Direct sales<br />Product support<br />Internal training<br />Employee Communications<br />Recruiting<br />
  38. 38. What Type of Content Will You Use?<br />What type of content will you use?<br />Informative<br />Educational, ‘how to’<br />Entertainment<br />
  39. 39. What is LinkedIn?<br />100+ Million users Worldwide<br />4 Million in UK<br />Users build a list of ‘Connections’ of business people they know and trust<br />You can be ‘introduced’ to connections of their connections (2nd and 3rd degree)<br />Used to communicate, find jobs, people and business opportunities<br />
  40. 40. LinkedIn Vs Face2Face Networking<br />
  41. 41. Get on LinkedIn<br />Make your profile keyword rich<br />Upload a photo of YOU<br />Connect with people you meet<br />Get involved in ‘Groups’<br />Local<br />Your industry<br />Where your customers hang out<br />
  42. 42.
  43. 43.
  44. 44. What is Twitter<br />Each post no longer SMS text message<br />Is being used as a search engine<br />Ideal if blog seems too much like hard work<br />40% of all tweets are now composed on mobile devices, up from around 20% to 25% a year ago<br />
  45. 45. Twitter<br />
  46. 46. Creating A Social Media Strategy<br />What’s your objective?<br />Increased awareness<br />Ticket sales<br />Customer service<br />What is your scope?<br />Geography<br />User Interests<br />
  47. 47. Creating A Social Media Strategy<br />What types of social media to use?<br />Social network e.g. Facebook<br />Blog/Micro blog e.g. Wordpress and Twitter<br />Video e.g. YouTube<br />How will you build a following?<br />Who will be responsible for content?<br />How will you integrate with other marketing?<br />How will you measure success?<br />
  48. 48. Integrate With Other Marketing<br />Signpost people to your social media sites<br />Widgets on your website<br />Email footer<br />Marketing collateral<br />
  49. 49. Integrate With Other Marketing<br />Exclusive offers/treatment<br />Time limited (hours)<br />Priority queue in shop<br />
  50. 50. QR (Quick Response) Codes<br />
  51. 51. Content Is King<br /><ul><li>Creating content can be expensive and time consuming</li></ul>What should you write about?<br />10:1 non-sales to sales message<br />You can get permission to give offers<br />
  52. 52. What To Do Next<br />Write SM on your business card if you’d like me to send you a copy of this presentation<br />Draft your social media strategy<br />Decide who is going to do it – internal or external<br />Watch your competitors get left behind<br />
  53. 53. A Bit About Business Pathfinder<br />Business development specialists who combine online and offline marketing to grow businesses<br />Website design & Internet marketing<br />Marketing planning and management<br />See<br />Follow<br />Or call 01952 427495<br />
  54. 54. Workshops Coming Up<br />Facebook for Business Wed 17th August 9 am – 12 noon<br />QR Codes, Blogs and Other Marketing CommunicationsWed 17th August 1.30 pm – 4.30 pm<br />See for details<br />
  55. 55. Any Questions<br />