Mobile computing market

275 views

Published on

T ecosystem and business models of the mobile computing market has evolved in the last decade, no longer focused on the hardware functions & features, but focus shifted to software beyond the OS to apps and content. It the UX (user interaction and experience) that matters now.

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
275
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile computing market

  1. 1. 1. Market overviewMarket overview 2.2. Porter’s 5-Forces model analysisPorter’s 5-Forces model analysis 3.3. SWOT analysisSWOT analysis 4.4. Market analysisMarket analysis 5.5. Group activity and discussionGroup activity and discussion
  2. 2. Market OverviewMarket Overview Revenue & Profit $$$Revenue & Profit $$$ Market share & growthMarket share & growth CustomersCustomers Multimedia & ContentMultimedia & Content HardwareHardware Global communicationGlobal communication ConnectivityConnectivity Software & AppsSoftware & Apps
  3. 3. Porter’s 5 Forces – Mobile ComputingPorter’s 5 Forces – Mobile Computing Mobile Computing MarketMobile Computing Market • Span across mobile handsets, PC,Span across mobile handsets, PC, carriers, multi-media, softwarecarriers, multi-media, software • Shift from hardware to software andShift from hardware to software and apps focusapps focus • Social media and mobile marketingSocial media and mobile marketing • Convergence, consolidation andConvergence, consolidation and fragmentation concurrently – e.g. tablets,fragmentation concurrently – e.g. tablets, apps and online marketingapps and online marketing Threat of New EntrantsThreat of New Entrants • Relatively low barriers of entry – hardware, appsRelatively low barriers of entry – hardware, apps • Relatively high barrier of entry – patents, OSRelatively high barrier of entry – patents, OS • Need economies of scale - volumeNeed economies of scale - volume • Branding – product quality & differentiationBranding – product quality & differentiation • Fragmentation – mass customization, localizationFragmentation – mass customization, localization Threat of SubstitutesThreat of Substitutes • HardwareHardware -- ODM, IDH and copy-cats (imitators)ODM, IDH and copy-cats (imitators) • New technologies – tablet , notebook, smartphoneNew technologies – tablet , notebook, smartphone • Price – sensitive in emerging markets for hardwarePrice – sensitive in emerging markets for hardware • Software and appsSoftware and apps Supply BaseSupply Base • Hardware outsourcedHardware outsourced manufacturingmanufacturing • Economies of scale andEconomies of scale and vertical integrationvertical integration • Fragmented software &Fragmented software & apps sectorapps sector • Skilled professionalsSkilled professionals CustomersCustomers • Major market leadersMajor market leaders dominate market – OEM,dominate market – OEM, carrierscarriers • Revenue & profits –Revenue & profits – growth in data usage, appsgrowth in data usage, apps • Intense pricingIntense pricing competition for hardwarecompetition for hardware
  4. 4. SWOT – Mobile ComputingSWOT – Mobile Computing Apple – Design & development, multimedia e.g. Apple TV / set-top box Samsung – Hardware & components, manufacturing, e.g. display technology like AMOLED Google – software development e.g. Android OS, acquisition of Motorola for IP and hardware Apple – Content ownership, connectivity Samsung – content ownership, apps, connectivity Google – Content, connectivity. Opportunities – strategic alliance, licensing, purchase of IP (e.g. Nortel’s auction of assets), M&A Apple – Brand, OS. Threats from Android, Windows Samsung – Brand, hardware. Threats from Apple, Nokia, Amazon Google – Brand, software & apps, online marketing. Threats from Facebook, Foursquares (LBS) Apple – Content, connectivity. Threats from Instagram, QQ, Amazon Samsung – Content & apps. Threats from gaps in OS and apps. Google – Content, hardware. Threats from Amazon , Rovio Entertainment. StrengthsStrengths WeaknessWeakness
  5. 5. Market Analysis – Mobile ComputingMarket Analysis – Mobile Computing  Shift in business modelShift in business model  Shift from hardware (form factor) focus to applicationsShift from hardware (form factor) focus to applications and contentand content  Convergence of technologies and productsConvergence of technologies and products  E.g. Smartphones and tablets – convergence of mobile,E.g. Smartphones and tablets – convergence of mobile, PC, telecommunication and media industries.PC, telecommunication and media industries.  Convergence of hardware, software, media and contentConvergence of hardware, software, media and content  Competition – Direct & IndirectCompetition – Direct & Indirect  Distinction becomes fuzzy –Distinction becomes fuzzy – o E.g. Apple, Amazon, Facebook, Google, Lenovo,E.g. Apple, Amazon, Facebook, Google, Lenovo, Microsoft, Nokia, Rovio Entertainment (Angry Birds),Microsoft, Nokia, Rovio Entertainment (Angry Birds), and Samsung, .and Samsung, .
  6. 6. Market Analysis – Mobile ComputingMarket Analysis – Mobile Computing  Shift in business modelShift in business model  Shift from hardware (form factor) focus to applicationsShift from hardware (form factor) focus to applications and contentand content  Convergence of technologies and productsConvergence of technologies and products  E.g. Smartphones and tablets – convergence of mobile,E.g. Smartphones and tablets – convergence of mobile, PC, telecommunication and media industries.PC, telecommunication and media industries.  Convergence of hardware, software, media and contentConvergence of hardware, software, media and content  Competition – Direct & IndirectCompetition – Direct & Indirect  Distinction becomes fuzzy –Distinction becomes fuzzy – o E.g. Apple, Amazon, Facebook, Google, Lenovo,E.g. Apple, Amazon, Facebook, Google, Lenovo, Microsoft, Nokia, Rovio Entertainment (Angry Birds),Microsoft, Nokia, Rovio Entertainment (Angry Birds), and Samsung, .and Samsung, .

×