Protecting your  Intellectual Property Peer Watterson including Patents and Trade Marks
<ul><li>Why is IP important? </li></ul><ul><li>Patents – protecting inventions </li></ul><ul><li>Trade marks – protecting ...
Why is IP important? <ul><li>Intellectual property can provide a competitive edge: </li></ul><ul><ul><li>Patents and trade...
Patents <ul><li>Available for ideas which are: </li></ul><ul><ul><li>New </li></ul></ul><ul><ul><li>Not obvious </li></ul>...
Trade Marks <ul><li>Trade marks: </li></ul><ul><ul><li>a word, phrase or sign </li></ul></ul><ul><ul><li>which distinguish...
Copyright <ul><li>Copyright protects works from being copied. </li></ul><ul><li>Important for more creative industries: </...
Other Intellectual Property <ul><li>Registered/unregistered design </li></ul><ul><ul><li>Protects the shape or  appearance...
What can you do know?
Any Questions? Peer Watterson [email_address] + 44 (0) 20 7663 3500
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Protecting your Intellectual Property - Patents or Trademarks

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Peer Watterson of Withers and Rogers talks through why protecting IP is so important and then lays out options and their particular strengths and weaknesses.

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Protecting your Intellectual Property - Patents or Trademarks

  1. 1. Protecting your Intellectual Property Peer Watterson including Patents and Trade Marks
  2. 2. <ul><li>Why is IP important? </li></ul><ul><li>Patents – protecting inventions </li></ul><ul><li>Trade marks – protecting brands </li></ul><ul><li>Copyright </li></ul><ul><li>Other IP – trade secrets, know how, reputation </li></ul><ul><li>What you can do now </li></ul>Protecting your IP
  3. 3. Why is IP important? <ul><li>Intellectual property can provide a competitive edge: </li></ul><ul><ul><li>Patents and trademarks give you a monopoly </li></ul></ul><ul><ul><li>Provide a system for rewarding development of ideas and non-corporeal investments </li></ul></ul><ul><li>Much of today’s business is involved in non-material products and services </li></ul>
  4. 4. Patents <ul><li>Available for ideas which are: </li></ul><ul><ul><li>New </li></ul></ul><ul><ul><li>Not obvious </li></ul></ul><ul><li>In certain business essential: </li></ul><ul><ul><li>Telecoms </li></ul></ul><ul><ul><li>Pharma </li></ul></ul><ul><li>In 2008 146,561 patents filed at the European Patent Office </li></ul>
  5. 5. Trade Marks <ul><li>Trade marks: </li></ul><ul><ul><li>a word, phrase or sign </li></ul></ul><ul><ul><li>which distinguishes </li></ul></ul><ul><ul><li>goods/services from those of a competitor </li></ul></ul>
  6. 6. Copyright <ul><li>Copyright protects works from being copied. </li></ul><ul><li>Important for more creative industries: </li></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Plays </li></ul></ul><ul><ul><li>Movies </li></ul></ul><ul><ul><li>Computer software code </li></ul></ul><ul><li>Very effective if protected with licensing agreements </li></ul>
  7. 7. Other Intellectual Property <ul><li>Registered/unregistered design </li></ul><ul><ul><li>Protects the shape or appearance </li></ul></ul><ul><li>Trade secrets </li></ul><ul><ul><li>Protect customer lists or other compilations </li></ul></ul><ul><ul><li>Don’t have to patent, consider keeping secret </li></ul></ul><ul><ul><li>Use agreements to protect </li></ul></ul>
  8. 8. What can you do know?
  9. 9. Any Questions? Peer Watterson [email_address] + 44 (0) 20 7663 3500

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