London's Race to Digital (PR Agencies)

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Infographic based on PR Week's Survey of the Top 50 PR Agencies that are embracing Digital Communications and Social Media.

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London's Race to Digital (PR Agencies)

  1. 1. LONDON’S RACE TO DIGITAL www.peterjthomson.comUK PUBLIC RELATIONS AGENCIES RANKED BY DIGITAL FEES IN 2010/2011 Fees from Digital and Engine Insights: Social Media 6M Grayling 39% Portion of revenue from digital needed Hotwire Four to be in the top ten Edelman 2M We Are Social Communications Nelson Lexis Bostock 27% Average portion of Management Exposure revenue from digital Bite 100,000 Shine Brands 2 Life Splendid Kazoo Camargue Consolidated Mischief Virgo Focus Revenue per staff Wolfstar Kindred Tonic Life500K Wyatt Pinnacle Pegasus Octopus member needed to Johnson Brazen Freshwater be in the top ten Reptile King Citypress Waggener Rostrum Amaze Richmond 87,000 Bottle Towers Edstrom Lansons Citigate Dewe TVC Rogerson MC2 Whiteoaks Munro Smarts 3 Monkeys Forster Average revenue per Size= Wriglesworth Colman PHA Red Door Total staff member Staff Getty Revenue200K 500K 3M 12M Created by Peter Thomson Source: PR Week’s Digital Top 50 UK based PR Agencies ranked for the year ending 2010/2011. 33% Salary 8 = Scales: Axes on graph have been condensed to better compare agency fees as a group together. Smallest Data: Some revenue averages are estimated using = 298 other Public Relations industry data sources. 53% Overheads Credit: All data credits to PR Week. This graphic is Largest copyright 2011 by Peter Thomson. To comment on this graphic visit www.slideshare.net/peterjthomson 14% Profit Staff

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