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SydStart 2011 Autumn Geoff McQueen Internetrix and Affinity Live

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SydStart 2011 Autumn Geoff McQueen Internetrix and Affinity Live

  1. 1. Show me the money<br />Why you should think about businesses as your customers<br />
  2. 2. Background<br />Dropped out of Uni to start first company, Internetrix, in 2000.<br />Grew Internetrix to be an award winning, Google partner professional service small business providing online strategy, design & development.<br />In 2005 co-founded Omnidrive, an online storage and sharing business (like an early Dropbox), took to Silicon Valley, roller coaster ride.<br />In 2007 decided to commercialise internally developed business management software; sold to a couple of dozen clients, few $m revenue<br />In 2009 decided to spin out software into new business, Hiive Systems, and to reboot the product as a globally competitive, scalable SaaS prod.<br />In early 2011 went into public beta. Now have over 200 clients in over two dozen countries, and invited by Google to San Francisco in May<br />2<br />
  3. 3. Key Message<br />While Business to Consumer (B2C) is often more “sexy”, there’s a lot of money to be made in Business to Business startups & technology.<br />If you’re doing a startup, seriously think about the ‘enterprise’ (B2B).<br />B2B has a few advantages that matter to Aussie entrepreneurs:<br /><ul><li>Money – users/customers will pay. More limited venture community doesn’t matter as much, you don’t need to give up equity & you have mkt validation
  4. 4. Scale – B2C generally requires large scale to be successful, but B2B can be profitable quite early. Since Australia doesn’t have scale, B2B can be better
  5. 5. Support – use our small market to your advantage. Aussie enterprises will often give startups a chance & connections/intros can be easier to get
  6. 6. Trends – consumer tech (Web 2.0, mobile apps) are ahead of enterprise. You can create value with less risk by applying what’s known to work.</li></ul>3<br />
  7. 7. Some Aussie Enterprise Startups<br />4<br />
  8. 8. What is AffinityLive?<br />Web-based SaaS product that manages all of the client work in a professional service business (such as a design agency, consultancy, etc).<br />Standard users are free, Professional users from $19/month<br />5<br />
  9. 9. Want to know more?<br />Currently in Public Beta: www.affinitylive.com to signup<br />Raising a round of capital to fund accelerated expansion<br />We’re hiring! www.hiivesystems.com/careers<br /><ul><li>Client Service
  10. 10. UX & Front-end Developer
  11. 11. Application Developer
  12. 12. Marketing</li></ul>Follow on Twitter at @affinity_live<br />6<br />

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