As presented by Peter J Cooper CEO of Saasu.com the web finance engine at CeBIT Conference May 2008 on Transaction 2.0. A bit rough, the live version was better :-) with thanks to Marc Lehmann for some bits.

1. the saas ecosystem. turn it on.
Peter J Cooper CEO
Copyright Saasu 2008

2. Newsflash:
2008 CeBIT
Award Winner
CeBIT Sydney 2008
Saasu on the SaaS Ecosystem
By Peter J Cooper | CEO

3. What you will get today
What? Who? Landscape
Why? How? Framework
Next? Future Insight

4. it doesn't matter
In the business of tech Using tech for your business
small < 50 people large >500 people
industry function
geography (sales, finance, marketing,
(need net) design, manufacturing)
nicholasgcarr.com
- HBR IT doesn't matte
- the big switch

5. it does matter
Productivity
Differentiation
Margin
Cost Control (Usually)
Quality (Usually)
Risk (Usually)
And... Fun. People. Living. Satisfaction.
Retention. Momentum. Values. Intangibles... see ted.com

6. you can deliver what matters
in different ways now
Software as a Service (SaaS)
Also known as
PaaS
XaaS
SaS
On Demand
blah
Today: limited time but broadest definition so we will focus on
examples.
saasu.com/blog

7. SaaS and Social get commercial scale
comcast buys plaxo $150-170m disney buys club penguin $700m
microsoft invests in facebook $240m implied valuation $15b
nokia buys navteq $8b cisco buys webex $3.2b
sap buys businessobjects for $6.8b intuit buys homestead $170m
sony buys gracenote for $260m aol buys bebo $850m
taylor nelson sofres buys compete.com for $75m+$75m
microsoft buys yahoo for ~$47b google buys postini $650m
private equity buys ancestry.com for $300m
private equity buys getty images/istockphoto.com for $2.4b
yahoo buys maven for $160m ibm buys xiv for $350m
aol buys quigo for $340m google buys jaiku (i can't believe its not
twitter)
web2innovations.com

8. SaaS now serious (and social)
Market Caps iPhone Web Apps Google Fills Gaps
1600+ Apps,
ASX < CRM 10% business Approaching
Private
salesforce.com Banking
appexchange
700 apps
90%+ business

9. so what is it?
specific narrow new tools
software substitute
a new age
ease of software
features of software
confidence of software
plus extra ingredient - distinct advantages of saas
(just as we expected them from new upgrades in software)

10. I can't believe it's not software

11. Why? Innovation example: fonts

12. What? Landscape - SaaS ecosystem
Transformation in economies
Disruptive innovation claytonchristensen.com
Interdependence network
Cost reduction opportunity
New models (and risks)
People
Connect. Automate. Simplify

13. Who? Landscape - Are you ready?
You Solution Options
Connected always Mesh SaaS
Externally aware One SaaS
Channels Pieces
Want growth
Not just technology
Interdependence
saas-y

14. Why? Innovation ++ example:
Dell Idea Storm

15. Who? Landscape - The Players
Platforms
Verticals
Horizontals
Collections
Also...
Directories
Others (3 or 4 browsers, 3+ operating systems)

16. so what are the distinct saas
advantages?
one view is
turn it on
automate
connect
simplify
your own solution, your own community, your own ecosystem

17. Automate
Always try and kill off the extremely manual tasks first.
Even better, kill off the boring bits so people enjoy their job.

18. Connect
What is your sweet
spot?
For everything else
connect to the best.

19. Simplify
Attack the worst exception. Repeat.
What's slowing you down?

20. Be exceptions based.
Automate everything you can with systems and procedures.
Saasu.com | the web finance engine is obviously a good start.

21. Systems simplicity
Reduce the number of systems you use.
Adopt more online services.
Reduce the complexity and duplication of tasks.
...The All SaaS Enterprise (ASE) is the way of the future.
.

22. Your infrastructure and outsource capability is very high in an ASE.
Backups, upgrades, data storage and security are cheap. e.g you can get
all your flickr photos on a disk for about $20. How can you possibly
improve on that by doing backups yourself?
All SaaS Enterprises (ASE's) are productive.

23. ASE means security
and big iron
(or at least lots of well
managed small iron).
Is your technology big
(scale), secure and well
managed?
SaaS has multiple
measures of security and
backups that are difficult to
achieve in a smaller scale
DIY approach.
Often these risks are
hidden in a non-ASE world
until it is too late.

24. Service is sales
sell more to less
more to more
more for less
less for more
Turn what is normally a cost
into a benefit and continue to
standardise service through
procedure and automation.
Service is a super opportunity
to:
sell, cross-sell, upsell
learn
automate help
make customers happy
retain
price based on value to
buyer by knowing more

25. Exploit unused time buckets.
A simple thing like giving staff
mobile web access might create
20 minutes a day where it didn't
exist. Reading email or blogs on
a train trip as an example.
Keep valuing your time!

26. Good operations. Command and control.
Control helps create predictable results. Don't stifle the creativity. We give
creativity it's time and place but within limits. It's not about clocking on or
off but it is about getting projects done and that means coal face work - no
two ways about it. Don't confuse web with waffle.

27. Exercising cheap or free options.
Outsourcing can be so cheap that it is nearly a free option. E.g. extremely
cheap service plans from Apple are very 'insurance like'. Potentially capping
cost for a small premium.

28. Compounding productivity magic.
Small amounts of automation or productivity today result in a large Future
Value impact on your business. Better still, many small gains over time
create compounding efficiency.
Perhaps this is why some seem to achieve the seemingly impossible with
limited resources and time.

29. Minimise transition and duplication costs.
Moving between tasks has transition costs. Minutes saved per day lead to many
hours saved per year. The cumulative effect.

30. TCO is old school.
What's the Future Value
Impact of your investment on
your companies equity value?
The cultural shifts, the
productivity impact, the
automation, they must all be
factored into the ROI

31. TPO
Time
Price
Opportunity
Time is money, it faces market forces.
Saasu built an efficient, low cost of sales
business by avoiding jamming too much
development into a short time bucket. Fast
development means paying a premium price.

32. Rule out, don't rule in.
It's too easy to load a project e.g. for Saasu it is a release cycle. We tend to
rule out based on lack of requests. We also rule out features that take us
back into our competitors arena - we avoid the red ocean. Read the
book.

33. PassionKey Productivity Driver
Don't let it only be about the money. It also has to be an authentic love of
exploration and creation. Most of all it needs to be about the game. Playing it
like you are on the field, not watching from the stands.

34. Why? Profile
SaaS vs Software
Investment
+
Time to market
+
Continuity

35. Why? Innovation at saasu
Democracy - Ideas exchange via salesforce.com and others
PSN Integration (Professional & Social Network)
Connected Transaction Automation
Transaction Cross Docking
Customer Self Service & Partner Relationship Management
Niche SaaS Specialists
Global but simplified

36. Initial time to market profile
SaaS vs Software

37. Continuous innovation profile
SaaS vs Software

38. Why? Innovation example: franchising

39. Why? Innovation example: time

40. Why? Innovation example: rostering

41. How? Central
Finance Self Service
Pre-sale Partners/Resellers
Up-sell Engagement
Service Continuous improvement
Strategy/KM Price/cost
Innovation Placement/distribution/time
Life cycle mgt poor/cash rich/vice-versa
Product Dev Maintenance
Marketing/Brand Physical/virtual product
Permission/Intrusion Channels
People (dev/retain/manage) VIP: NOW VS NEXT

42. Some Players
Platforms e.g. google, force, s3, coghead, bungeelabs,
Tech Centric
Database
Logic
User facing
Documents & Rich Media
Verticals
Horizontals
Collections

43. How? Players
Platforms
Verticals
Biz Centric
Function e.g. saasu.com and netsuite in finance, salesforce.com in sales and service
Industry e.g. rosterlive in workforce mgt
Business size or stage e.g. 37 signals
Geography
Horizontals
Collections

44. Players
Platforms
Verticals
Horizontals
Biz Centric e.g. rosterlive
Integrated e.g. saasu
Specialist e.g. 37 signals suite
Collections

45. Players
Platforms
Verticals
Horizontals
Collections
Mix of above
Usually target on size e.g. zoho
Integrated pack value proposition e.g. google apps

46. How/Next? Risks
Connection
Digital Brown Outs (Impact of video)
SaaS Ecosystem Standards Wars
Googolopoly
Community Opt Out
Operational

47. Next? Predictions
Business crossing into personal
Biz is SaaS
Tending the garden
Content pass it on
SaaS standards wars
SaaS bay compatibility drives winners
Retail first

48. How? Big 3 Approach
Plan to completion before you start (at least at a high level)
Use SaaS to manage the project (learn, develop culture, see benefits)
Minimise (customisation, sources of the truth, vendors, connectors, power users)
Also...
Inbuilt Connectors/ APIs are GREAT
Give preference to SaaS vendors with APIs they get you out of a lot of trouble later
Minimise number of vendors
but balance with innovation/risk.
Don't be afraid to get them competing
especially if the business units are relatively independent.

49. latest ads
Peter J Cooper
cebit: s45
twitter: pc0
web: saasu.com
blog: saasu.com/blog
personal: peterjcooper.com
linkedin: linkedin.com/in/peterjcooper
Copyright 2008 Saasu Pty Ltd
1st Floor, 111 Elizabeth St Sydney, Australia 2000

50. End

51. Appendix
Speaker notes/reference material, not for main presentation.

52. Connections
Audience Participation... Intro something like this
Hi I'm Adam the Architect from Adelaide, I'm at CeBIT looking to accelerate my business .
Birds of a feather
Geo
Biz tech
Functional
Life stage
I/we should be connected to the five
I should be using SaaS