Data Marketing Show 2010 Lead Marketing

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Lead Marketing: Lead Generation for Direct Marketers. A must for all marketers wanting to discover the secrets of effective online lead generation

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  • 8 steps once the lead is received, No. 1
  • Data Marketing Show 2010 Lead Marketing

    1. 1. Lead Marketing:<br />Lead Generation for Direct Marketers<br />
    2. 2. Agenda<br />
    3. 3. Lead Generation - Unfair Reputation...<br />
    4. 4. Evolving market...<br />Competition<br />sites<br />Lead Gen<br />Networks<br />Social &<br />Contextual<br />Leads<br />Lifestyle <br />surveys<br />Integrated <br />Lead Marketing<br />
    5. 5. Why Lead Marketing?<br />Lead Marketing is the data-driven science of:<br />Generating<br />Qualifying<br />Contacting<br />Converting <br /> … consumers who’ve requested info. on a product or service. <br />In other words...<br />The application of direct marketing to lead generation<br />
    6. 6. Lead Marketing Solution<br />
    7. 7. Lead Generators<br />
    8. 8. Marketers<br />
    9. 9. Lead Marketing Metrics (CPx)<br />
    10. 10. Pricing<br />Home Insurance - £75 CPA x 1% conv. = 75p per lead<br />
    11. 11. Volume & Quality<br />
    12. 12. How to measure quality<br />
    13. 13. Lead Marketing Publishers<br />
    14. 14. Lead Marketing Channels – Co-reg<br /><ul><li>Co-registration – 100’s of reputablesites
    15. 15. 100% opted-in to receiveoffers
    16. 16. Non-incentive or incentivised registration
    17. 17. Highly flexible and v. targeted
    18. 18. White-label networks attract non-prizedraw profile</li></li></ul><li>Lead Marketing Channels - Email<br /><ul><li>100’s of Email lists on CPL
    19. 19. Quick batches of volume
    20. 20. Responsive leads
    21. 21. More engaged consumer
    22. 22. Perfectwhen timing is crucial</li></li></ul><li>Lead Marketing Channels - Display<br /><ul><li>Avail. on CPL basis
    23. 23. Data capture ads/Banner to micro-site
    24. 24. IASH approvedclosednetworks
    25. 25. Halo brandingeffect
    26. 26. Consistent highquality</li></li></ul><li>Lead Marketing Channels - Postal<br /><ul><li>Survey formats:
    27. 27. Postal Surveys
    28. 28. Catalogues
    29. 29. Brochure requests
    30. 30. Carddecks all on CPL basis
    31. 31. Responsesdelivereddaily/weekly
    32. 32. Consistent response over large volumes</li></li></ul><li>Lead Marketing Channels - Telephone<br /><ul><li>Fresh, recent & very phone responsive
    33. 33. Leads delivered daily/weekly
    34. 34. Several large quality providers</li></li></ul><li>Lead Marketing Funnel<br />Prospects<br />Opted-in Leads<br />Validated Leads<br />Responsive <br />Leads<br />Customers<br />
    35. 35. Technology – (Post) String Theory!<br />A piece of coding that changed face of lead gen forever...<br />http://funnel.co.uk/leadsmg_ad=71&site_id=64&title=Mr&gender=male&first_name=moshe&last_name=baruch&address1=48+LOndon&address2=48+LOndon&address3=48+LOndon&town=londonderry&county=Greater+London&email_address=jopa2103%0gmail%2Ecom&postcode=WC2E+9RZ&date_of_birth=01/02/1973&telephone_number=0565656666&dps=04/08/201009:37:56&registration_ip=213%2E232%2E93%2E85 <br />http://funnel.co.uk/leadsmg_ad=71&site_id=64&title=Mr&gender=male&first_name=moshe&last_name=baruch&address1=48+LOndon&address2=48+LOndon&address3=48+LOndon&town=londonderry&county=Greater+London&email_address=jopa2103%0gmail%2Ecom&postcode=WC2E+9RZ&date_of_birth=01/02/1973&telephone_number=0565656666&dps=04/08/201009:37:56&registration_ip=213%2E232%2E93%2E85 <br />
    36. 36. Tech - Lead Management Options<br />
    37. 37. Tech - Lead Flow<br />
    38. 38. The need for speed<br />
    39. 39. Lead Scoring<br />
    40. 40. Case Study – Eon (online co-reg ad)<br />
    41. 41. Eon –Email to microsite<br />
    42. 42. Eon – Banner ad to micro-site<br />
    43. 43. Eon – Postal survey<br />
    44. 44. Leads of the Future <br />
    45. 45. The 5 Commandments of Lead Marketing<br />
    46. 46. Thank you for listening<br />http://peterjbell.blogspot.com/<br />Blog:<br />http://uk.linkedin.com/in/peterjbell<br />Linkedin:<br />peterjohnbell<br />Twitter:<br />

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