1. I graduated from regionally accredited institutions.
2. I have eleven years of teaching experience. My mission has
always been helping students. I encourage them to have
passion and vision for their work and especially to believe in
3. I have twenty-six years of professional experience in the industry,
working for many prestigious advertising agencies around
4. I have supervised million dollar national branding campaigns
for America On-Line (AOL), JCPenney and Nissan.
I have organized students to join the American Advertising
Federation (AAF) and the American Institute of Graphic
Design (AIGA). I have raised over $6,000 for the EDMC
student’s scholarship fund, working with non-profit and for-profit
clients: Mercedes-Benz, The Phoenix Children’s Chorus and
Habitat for Humanity. I have volunteered and attended every
portfolio graduation and voluteered for Studio 101, a summer
camp for high school students from all across the United States
and Europe. I have developed syllabus and taught at high
schools accross the state, becoming an ambassador for
The Art Institute of Phoenix.
5. I have worked in the advertising, television and newspaper
industry, and completed a non-fiction epic novel. I am also
a professional musician, speak fluent Ukrainian and clearly
understand cultural diversity and what it means to be living
in this Asian Century. For the past eleven-years I have been
involved in community service, I am the president of Ministry
of Good News a prison outreach ministry that teaches and
ministered to inmates, winning souls and making disciples of
men, and currently working with the Men’s Rescue Mission,
and the Women’s Changing Lives Center.
6. The experiences, education, connections and networks I have
gleaned thus far in my journey have shaped and formed me,
I use them all when helping my students.
7. I have received praise from co-workers for contributions, and
collaboration on school initiatives. I have received praise from
my students, and have assisted many in securing employment
in the United States as well as overseas.
8. I have received countless awards, nominations, and an Emmy.
Be curious and always ask questions, have alternatives to the accepted theories around you, and keep working
and do not let your talents shrivel up and go to waste. Knowledge is everything, knowledge is spirit, wisdom, and
courage, knowledge is my teacher. It is with pleasure and honor that I submit this application for the academic
title: Associate Professor.
p e t e r h a l i f a x 1 @ g m a i l . c o m
We are all connected, we have
different personalities, and we are
a melting pot of different cultures
all woven together like a fabric.
Understanding this will help us get
along with each other, work together
to solve problems, and search for
solutions. Having sensitivity to the world
around us will allow us to be creative
and productive. Change will happen
and it will be done in a positive way.
Helping students have passion and
vision for their work and to believe
in themselves. This will contribute
positively to the health, happiness
and well being of family, friends,
and colleagues. My mission is to help
students by fostering an environment
conducive to positive outcomes,
develop and refine conceptual
thinking and translate ideas into
visual form all the way through.
Being an educator, I take my work
and that responsibility very seriously.
I do care, I teach my students to
have passion and vision for their work
and to believe in themselves. I am
able to develop my personal and
intellectual growth, critical thinking
skills, technology and methodologies.
To be a leader, you have to be a
rebel, strike out from the nerve, the
accepted, and introduce your
method, style, and fashion. Whistler
did this in his paintings, Ravel did the
same in his music, but leaders are only
leaders if they have followers, they do
not work in isolation. In art, leadership
is different than in other fields, we
don’t want to mold students to our
own idea of what a painter or sculptor
should be, but free them to become
Master of Arts: Education Leadership
(2005-2007). Argosy University,
Bachelor of Arts: Advertising
(1967-1971) Regional College of Art
Fundamentals of Design
Art Direction and the Creative Process
Fundamentals of Drawing
Fundamentals of Advertising
Ad and Design History
Portfolio /Associate / Bachelor
Brand Strategy and Marketing
Quark Xpress / InDesign
Photoshop / Illustrator
Recent Achievements in Teaching
• Developed curriculum for high schools.
• Nominated for the 2005 Governor’s Arts Award.
• Taught at high schools (Kingman, West View, Peoria High Schools).
• Taught a class at ASU West (marketing and branding).
• Taught a class at Argosy University (Basic design principles).
• Introduced non-profit and for-profit clients into the classrooms.
(Mercedes-Benz, The Dell Webb Center for the Performing
Arts. Premier Commercial Bank, Habitat for Humanity,
The Phoenix Children’s Chorus, and JCPenney).
• Integrating the different programs into the classrooms.
• Designed a innovation configuration map for The Art Institute
• The Art Institute of Phoenix entered the American Advertising
Federation (AAF) for the first time.
• Advised and recruited students into the AAF and AIGA.
• Conceived and implemented the EDMC student scholarship
fund, and raised over $6,000 to date.
• Help find jobs for students hear in the United States as well as
overseas. Derek Weishaupt (England) Petra Kovac (Italy) Stacy
I am an educator, a mentor, an Emmy award-winning art
director/graphic designer having worked in advertising, television,
newspaper and music industry. I speak fluent Ukrainian and work
with the Maricopa County jails, under the leadership of Joseph
M. Arpio-Sheriff. In 1996 a song I wrote Shine on Me was chosen a
winner of the seventh Billboard Magazine Song Contest. Billboard
Magazine is a longtime international music trade publication,
which issues weekly chart rankings for all category styles of music.
My song recieved second place nation wide in the Gospel
category, the song was judged on originality, lyrics, melody and
composition by a blue ribbon panel of judges comprised of world-
renowned music industry celebrities. Quincy Jones has served
as Chairman of the Blue Ribbon Panel since the inception of the
contest. My other entry There’s no Difference, about the homeless
people living on the streets of San Francisco in boxes, received
an honorable mention. I wrote the song when I was on location
shooting a television commercial for Chrysler. It was rated in the top
twelve percent of the overall standings. I have completed a non-
fiction novel titled DP (Displaced Person) a powerful true story of
hope and survival, currently under review.
Associate Professor/Faculty/Creative Director,
The Art Institute of Phoenix, Phoenix, Arizona 2001-Present
I worked closely with the marketing and the admission department in developing promotional and collateral material.
I would find and introduce non-profit and for-profit clients into the classrooms such as: Valley of the Sun Habitat for
Humanity, Make-A-Wish-Foundation, Children’s Hospitals, The Humane Society, Premier Commercial Bank, Hospitality
Design Concepts, Mercedes-Benz, and JCPenney. I had the pleasure of teaching workshops at different high schools, the
competencies, and the syllabus was specifically designed for teachers and students, and approved by the State board.
Schools visited: Peoria High School, West View High School, Bradshaw Mountain High School and Kingman High School.
Courses taught: Career skills and Portfolio preparation. Students are taught to problem solve, defend their work, validate
and sell their concepts to the client.
On August 16, 2007 I held my first American Advertising Federation (AAF) meeting (a prestigious national organization) for
the National Student Advertising Competition (NSAC), which was hosted in Tucson 2008. The client: America On-Line (AOL)
provided a creative brief, and a budget, and the entire school got involved. On August 2010 I organized and participated
in the JCPenney re-branding campaign with my students, a $100 million dollar campaign. I assumed the leadership role, as
creative director, and our goal was to win the regionals, and then the finals.
I am confident, enthusiastic and able to translate all my knowledge and experience to my students. I hope to better
prepare them for what awaits them in the real world, to also make a smooth transition for them, and for them to think
creatively and independently in solving problems with confidence. My students will be able to transform tough artistic
design challenges into workable marketing solutions. I enjoy teaching and being an educator, I take my work and that
responsibility very seriously.
Senior Art Director, The Martz Agency,
Phoenix, Arizona 2001-2001
Clients: Southern Highlands, Christopher Homes, real estate,
Las Vegas. Sleep America mattress company. Sanctuary restaurant.
Senior Designer, The Atlanta Journal & Constitution,
Atlanta, Georgia 1999-2001
I was accountable for putting together a team of creative
individuals, called The Special Accounts Team (SAT) an in-house
advertising agency within the newspaper company.
Clients: Slumberland Luxury Beds, the most expensive mattress in
the world, the Queen of England sleeps on this mattress, although
were are not supposed to talk about it. Parisian a high-end fashion
store. Special Sections Catalog, Collateral, Branding, and stylebook.
Senior Art Director at Pratt & Buehl Advertising,
Atlanta, Georgia 1997-1999
Direct accountability for art production of multi-faceted print and
electronic media, Web and banner design, primarily for business-
to-business and high tech clients. Emphasis on market strategy, ad
campaigns, corporate identity, presentation materials, CD-ROM
promotions also trade show signage.
Clients include ABB Automation, AmeriCold Logistics,
Georgia-Pacific, MDT Software (took the lead in Y2K),
Yokogawa Corporation, Alliance International, Mercia Software,
Tuscaloosa Steel, and Deutz Ingersoll–Rand (air compressors).
Associate Art Director, ABC Network WXYZ-TV
Channel 7, Detroit, Michigan 1977-1986
Produced and coordinated station news graphics, and promotions.
Produced special visual effects for several weekly shows: The Kelly
& Company Show (recorded in front of a live studio audience).
The Hot Fudge Show (a children’s puppet show), and the five, six
and eleven-o-clock local news. The news graphics were created
using the Quantel Paint Box, a million dollar British invention, also
used for special effects and animation. I was nominated for three
Emmy’s and won one for the special news segment called
Art Director, ABC Affiliate WEWS-TV Channel 5,
Cleveland, Ohio 1975-1977
Developed graphics for The Ohio Lottery, The Gene Carroll Show
and The Good Morning Show (recorded in front of a live studio
audience). Promotional ads for The TV Guide Book a weekly event.
President and owner, Temporary VIP Suites,
Atlanta, Georgia 1994-1997
Entrepreneur of a profitable corporate apartment leasing business,
Temporary VIP Suites. Clients: IBM, Coca-Cola, The 1996 Atlanta
Olympics, United Artist, Rockwell International, Universal Pictures,
Ford, Chrysler and General Motors.
Senior Art Director, Bozell Worldwide Advertising,
Detroit, Michigan 1986-1994
Directed all creative aspects of print and video communications
for high profile clients: Chrysler Corporation, Chrysler International,
Chrysler-Plymouth, Firestone, Michigan Lottery and Rockwell Inter-
national. I was chosen to lead the craetive team, and to launch a
national campaign introducing the first clutch, Made in America,
by Rockwell International.
Awards and Achievements:
2012 The Dean’s Award honors an outstanding faculty member who
has made significant contributions to students learning both inside
and outside the classroom.
2009 Awarded the title of Associate Professor upon the
recommendation of the Art Institute of Phoenix titling committee
and approval of both the regional academic specialist and
2008 Institute Award for recognition of extraordinary service from
The Art Institute of Phoenix community.
Implemented non-profit and for-profit clients into the classrooms.
Most recent clients: Premier Commercial Bank, Mercedes-Benz,
Nissan, JCPenney, Argosy University and the Art Institute of Phoenix
recycling project, and The Phoenix Children’s Chorus.
The Education Management Corporation (EDMC) student
scholarship fund. Total monies to date $6.000.
National Student Advertising Competition (NSAC). JCPenney
national re-branding campaign, regional commpetition held in
Advertising portfolios - Peoria High School Annual Art Show 2007.
President’s Award for High School in–class workshops:
Outreach Program. Competencies and syllabus designed and
approved by the State board, taught in the high schools in the
state of Arizona.
DP (Displaced Person) is a powerful true story of hope and survival,
about a young girl named Evhenia who survived the most turbulent
years of WWII. Over seven million men, women and children fell
to the Genocidal Famine. This ghastly period was deliberately
planned and perpetrated by Stalin–with the specific intent of
exterminating a nation. Germany invaded the Soviet Union,
storming through the Ukraine where our story takes place. Evhenia,
caught in the middle of this turmoil, was taken from her parent’s by
German soldiers and transported by cattle-car train to a labor
camp. She endured harsh physical conditions, until liberated by
American soldiers and placed in an internment camp. There she
met a man named Nikola who aggressively, and relentlessly
pursued her. Evhenia wanted nothing to do with him, but Nikola
wasn’t giving up that easily, followed her to England and settled in
the poorest, blue-collar industrial town of northern England. Neither
of them could speak English, and had no money; she eventually
gave in to his advances, married him, and had three children, all
boys. Nikola deceived her; he was already married with children.
The story continues to show how Nikola splits up the family, takes
the two older boys, leaving the youngest boy Peter behind with
his mother to live in poverty. Fourteen years later Peter, now
twenty-one, leaves his mother to search for his estranged father
and brothers, and finds them living in America. Peter discovers his
father is a polygamist, a womanizer, and was married five times.
His older brother was drafted into the U.S. Army and sent to
Vietnam. Peter’s other brother is serving 15 years at the Ohio State
Penitentiary. The story concludes with the sad and tragic death
Evhenia Kobasa 1924-2003
Awards and Achievements 2007
Designed and implemented campaigns with my students, the
branding for the Discount Home Improvement Center, Valley of
the Sun Habitat for Humanity, Premier Commercial Bank, Anaheim
California, and Hospitality Design Concepts, an interior design firm
that specializes in the hospitality industry. Taught a class at Arizona
State University campus for business marketing students.
Awards and Achievements 2006
Taught a class at Argosy University for the Doctoral students,
how publishing companies have introduced and integrated
technology in their offerings to the public, and the fundamental
principles of design.
Awards and Achievements 2006
Designed and implemented The Psychology of Classroom
Design, a cross discipline integration, and cultural awareness
for The Art Institute of Phoenix.
Awards and Achievements 2005
The Governor’s Arts Award in the Arts in Education category.
Awards and Achievements 1986
Three Emmy Award Nominations, the news segment The Survivor,
The Kelly & Company animation opening, a live studio morning
entertainment show featuring celebrity guests, and Good Afternoon
Detroit, an open news format show. The Emmy I won was for The
Survivor in the catagory of special effects.
Awards and Achievements 1985
Art Director Magazine Award, in Public Service Commercial
category for The Survivor, Good Afternoon Detroit, WXYZ-TV 7.
Awards and Achievements 1981
Broadcast Designers Association Award in the short film category,
Happiness is a Warm Gun. This short film on the death of John
Lennon was first shown at the Cranbrook Institute, a private
institution for gifted children, and was accepted and shown at
The Ann Arbor film festival, Michigan.
Awards and Achievements 1980
DESI Award for excellence in the creation of outstanding
Awards and Achievements 1980
The Creativity Award for Illustration titled Self Portrait of Picasso.
Awards and Achievements 2001
Outstanding Faculty Member of the Year.
The Art Institute of Phoenix.
Awards and Achievements 1997
The Billboard Magazine International Music Award, second place,
nationwide in song writing and musical composition for the song
titled Shine On Me in the Gospel category.
Awards and Achievements 1997
Georgia Music Industry Association Award for honorable mention
of the gospel song titled Shine on Me.
Awards and Achievements 1996
The 1996 Atlanta Olympics. The Ukrainian National Women’s
League of America (WNWLA) Invited me to sing and perform
for the Ukrainian woman’s basketball team, and the Ukrainian
Women’s Gymnastics team.
Awards and Achievements 1986
The National Academy of Television Arts and Sciences awarded
me my first Emmy for Channel 7 Action News Segment, entitled
The Survivor for special effects.
For ten years I have been working with Ministry of Good News. I
have taken the leadership position as president of the ministry, and
participate in speaking engagements and fund raising in com-
munity churches, always focusing on the good news of Jesus Christ
and discipleship. Also working with Men’s Rescue Mission, and the
Changing Lives Center an outreach for women and children who
have been abused.
As a painter I love to work in many mediums, acrylics, oils and
mixed media, in a variety of styles and subject matter. I love
painting on large canvases, the bigger the better. I love the texture
and the smell of paint. My paintings have been described by some
as romanticist and symbolist in style, maybe a little traditionalist, but
definitely leaning towards the romantic. Currently I am working on
a series of paintings in sepia, brownish grays to dark olive brown
colors, oil on canvas, from the thirties, forties and fifties.
47 x 60 Mix Media titled “Jesus Christ”.
48 x 36 Oil on Canvas titled “Brothers”. 24 x 24 Oil on Canvas titled “Hail Britannia”.
24 x 24 Oil on Canvas titled “Little Jo”.
18 x 24 Oil on Canvas titled “Short Pants”.
60 x 36 Oil on Canvas titled “Health to the company”.
24 x 24 Oil on Canvas titled “Ali”. 24 x 24 Oil on Canvas titled “Tiger Woods”.
24 x 36 Oil on Canvas titled “Angela”.36 x 48 Oil on Canvas titled “My Katie”.
Badly designed products plague the average American’s
existence causing an inexcusable waste of time, energy, money
and raw materials. Poor design and lack of significant conserva-
tion effort has greatly contributed to the present shortages of fuel,
food, air and other natural resources. True solutions must be found
through new and better design of present and future products.
This invention addresses itself to the partial solution of such problems
as conservation of time, energy, and packaging materials
in the instant coffee and/or tea markets. This invention is called
Coffee Cubes, it relates to forming and compacting instant coffee
and/or tea, by itself or in combination with instant milk and/or sugar
into various solid geometric forms, primarily by compaction or by
chemical bonding. More precisely, this invention relates to instant
coffee and/or tea, with or without cream and/or sugar in cube,
cylindrical or other geometric form.
Another invention of mine is The Executive Entertainement Center
(TEEC), a portable luggage that is divided into several sections,
with one section designed for use as a standard carrying case
for documents and the other sections containing either one or
multiplicity of work-aid and/or entertainment instruments which
are connected to and can be cotrolled by a central control
panel which is connected to a power source and optionally,
if desired, to the speakers.
Teaching advertising concepts in the classroom
1130 W. Shawnee Chandler, AZ 85224
Phone: 480.503.0707 Fax: 480.503.9260
To Whom It May Concern:
It is with great honor and privilege that I recommend Peter Halifax for a position in
your company or educational institution.
Not only is Peter brilliant in his field of advertising and graphic design, he is an
extraordinary educator and leader among his peers, colleagues, and students alike.
His talents and abilities are only surpassed by his character, integrity, and
commitment to excellence in all that he does.
He is a delight to all who know him, and I am confident Peter would not only be an
asset to your organization, but invaluable as well.
Do not hesitate to contact with me with questions.
Dr. Bobra Crockett Hoggard, Ed.D, MBA
CEO Crockett Communications
To Whom It May Concern:
It is my pleasure to give a recommendation for Peter Halifax. Peter and I have been
colleagues for ten years at the Art Institute of Phoenix. Peter is beloved by his students
because of his caring personality and professional expertise. He makes time for students
outside of class to answer questions or help them problem solve, which makes him a
valuable resource. He teaches in the Graphic Design and Advertising Departments, but
has also taught core fundamental design classes to a wide range of majors. He has been
successful in these areas because of his patience and his ability to make learning
Peter has a commitment to educational excellence and creates assignments that are
exciting and challenging. Besides his teaching skills, Peter is a great colleague and is
always there with ideas to increase the success of all departments at our school. He
participates in numerous committees as well as offers insights across departments. He has
the ability to view problems from different angles, while never losing sight of the final
The Art Institute of Phoenix
Peter Halifax M.A.Ed.
Letter of intent:
My personal and professional goal is to be the best at what I do. To date, I have enjoyed a fulfilling
journey in advertising, graphic design, television, music, prison ministry and teaching, winning an
Emmy along the way. I have just completed my first non-fiction novel and in the process of creating
a platform for the publishers. As a painter I love to work in many mediums, acrylics, oils and mixed
media, in a variety of styles and subject matter. I love painting on large canvases, the bigger the
better. I love the texture and the smell of paint. My paintings have been described by some as
romanticist and symbolist in style, maybe a little traditionalist, but definitely leaning towards the
romantic. Currently I am working on a series of paintings in sepia, brownish grays to dark olive
brown colors, oil on canvas, from the thirties, forties and fifties. In all these years I have discovered
the value of sharing my knowledge and skills as well as learning from my students. I have been
blessed with the opportunity to travel and live in different countries, which has helped me become a
better well-rounded person. My personal intent is to remain a teacher, continuing to impart my
knowledge and experience to the next generation. You main view my portfolio on two web sites:
peterhalifax.com and flyingcardboard.com.
My Statement and Philosophy of Teaching
My philosophy of teaching stems from my personal faith and professional values, my individual
contribution to student learning is the result of a collective experience shaped by my faith in God,
people and events. I believe wisdom enlarges a person’s perspective on life, and a wise person
desires to see life through God’s wisdom and teaching.
I promote the understanding of cultural diversity, and believe this will help us get along with each
other, work together to solve problems, and search for solutions. Having sensitivity to the world
around us will allow us to be creative and productive. I often share this visual imagery of a
priceless hand made rug: Just for a moment imagine yourself looking underneath this priceless
rug, what do you see? You see confusion; all the different color threads represent the different
people and cultures of the world, the threads intertwined show the complexity of this world, the
beauty of the design is only seen from above by God.
Being an educator, I take my work and responsibility very seriously. I care. I teach my students to
have passion and vision for their work, to believe in themselves. This philosophy contributes
positively to the health, happiness and well being of family, friends, and colleagues.
My mission is to help students by fostering an environment conducive to positive outcomes, to
help them develop and refine conceptual thinking and translate ideas into visual form. To share
knowledge and skills gained overtime through my own educational background, personal and
I work daily to develop my personal and intellectual growth, critical thinking skills, technology
and methodologies. In art, leadership is different than in other fields. My goal is not to mold
students to my own idea of what a painter or sculptor should be, but free them to become them
In being a teacher I am conscious that with every thing I do I have to be careful to model or teach
the right things because every action, word or attitude speaks louder than any lecture that I can
deliver. I believe this is as important as communicating information and facilitating learning. In
this way, we are establishing relationships, building knowledge and value bases at the same time.
Through my own faith and values, a difference is made for someone else.
The Art Institute
2233 West Dunla p Avenue
Phoenix, Arizona 85021-2859
"Itis the supreme art of the teacher to awaken joy in creative expression and knowledge."
Dear Peter Halifax,
Without question each of you makes a difference. Your professionalism, dedication, and
expertise form the cornerstone of what makes The Art Institute of Phoenix special.
Thank you for the amazing work you do each day while educating our students. Your patience,
unders tanding, and kindness are constantly required to nurture a class of young creative minds
and personalities. The evidence of your commitment to excellence and quality education is
reflected in the success of our students and graduates.
As teachers, your efforts are instrumental in preparing students for tl1eir professional and
personal endeavors. Through your leadership, they are able to build skills that enable them to
face and overcome challenges. More importantly, they see the potential and opportunities that lie
The Art Institute of Phoenix community is fortunate to have such a well respected and esteemed
team of faculty members. Your ability to transfer your knowledge, experience and expertise to
our students is tl1e main reason why The Art Institutes have such an outstanding reputation and
remain the forerunner in the creative industry.
This week is dedicated to you by celebrating Teacher Appreciation and recognition. Our hope is
that you know how important you are to the college and how we are grateful for all that you do.
1-602-331-7500 • 1-800-474-2479 • Fax:1-602-331-