Internship Research Project Mobile Advertising Forms

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Presentation about the connection between marketing goals and different forms of mobile advertising.

Published in: Business, Education
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Internship Research Project Mobile Advertising Forms

  1. 1. Mobile
Adver,sing
for
Dummies
 different
forms
of
mobile
adver,sing
 along
the
sales
funnel
 Internship
Research
Project
Peter
Evers

  2. 2. Research
Overview
 •  Link
marke,ng
goals
to
forms
of
mobile
 adver,sing
 •  AIDA
model
 •  50
cases
analyzed
 •  26
variables
 •  1300
entries


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