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This presentation is of a study on the discursive social practices and community-forming activities associated with professional development activities in Twitter chat events. This was presented at the Twitter and Micro-blogging conference at Lancaster University 2013. The sample of events selected were targeted for a specific professional grouping: professionals working in the field of learning and development in organisations. While claims are made for the non-hierarchical nature of these social media and informal learning environments (Bingham and Conner 2010), as with any social practice, they also include clear relations of power (Huzzard 2004). This study focuses on exploring how these relations emerge and evolve. The study explores how competing projections of power are assembled and “processed” in open Twitter chat, in terms of ‘community’ creation through collective meaning-making actions.