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Whose piper and whose tune?


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This presentation is of a study on the discursive social practices and community-forming activities associated with professional development activities in Twitter chat events. This was presented at the Twitter and Micro-blogging conference at Lancaster University 2013. The sample of events selected were targeted for a specific professional grouping: professionals working in the field of learning and development in organisations. While claims are made for the non-hierarchical nature of these social media and informal learning environments (Bingham and Conner 2010), as with any social practice, they also include clear relations of power (Huzzard 2004). This study focuses on exploring how these relations emerge and evolve. The study explores how competing projections of power are assembled and “processed” in open Twitter chat, in terms of ‘community’ creation through collective meaning-making actions.

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Whose piper and whose tune?

  1. 1. Whose piper and whose tune?Discursive practicesin informal learning events on Twitter
  2. 2. Exploring how are professionalpractices ‘talked in to being’ indiscussion events held in an openonline environment.
  3. 3. Nos Nos Tweets Mean ave Participants Tweets per minuteEvent 1 54 922 10.2Event 2 72 773 8.6Event 3 68 518 8.6
  4. 4. web sphere:… not simply a collection of web sites,but as a set of dynamically defineddigital resources spanning multiplewebsites deemed relevant or relatedto a central event, concept or theme.Schneider and Foot (2005: 158)
  5. 5. When reflecting on what I learned [during the event], I ...[review] the questions that were asked...… a number of people have picked up onsome of my tweets, and. .. the context inwhich they were made … here are thequestions and my … tweets.
  6. 6. During the chat, I shared [a] tweet …[now], I’m not sure [it is correct], because [itindicates] we’re altering the course … [but]in many ways we just keep going in thesame direction, often oblivious to potentialchanges in the road.
  7. 7. Communicative Discursive action structure Generating common meaningDiscourse Analysis Heracleous (2006)
  8. 8. Thematic coherence Network Assemblage Network Assemblage Discursive structures Translation TranslationDiscursive community
  9. 9. 1 TrainingPete … less focus on ‘training’ and more focus on ‘performance support’. #...2 JoanMar2 … Yes, … We need to [show] measureable ROI and performance improvement #...3 TrainingPete First thing is a new mindset [and by asking what is] the least intrusive way to address [a] performance issue? #...4 ILPT #... set performance … objectives … measure against those [do not] just track learning activity #wasteoftime
  10. 10. 1 jason_bean09 … tonight new drinking "terms" Kirkpatrick and Level …#...2 miranda0404 … I think that Kirkpatrick has a shot at the nobel prize too … #...3 lknut Levels 1-3 are for wimps #...4 lknut Can we have [a different] question [to avoid] wasting time burying Kirkpatrick? #...
  11. 11. Change HumanManagement & Resource‘the business’ Development
  12. 12. Pipers & tunes? Redefining practice?Hologram as restrictive and expansive?
  13. 13. Other professional fields?Following the web sphere?