Twitter For Job Search

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Augment your job search using Twitter. Follow this "how to" guide to quickly come up to speed in using Twitter to add another dimension to your on-line job search campaign.

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Twitter For Job Search

  1. 1. Twitter for Job Search Augmenting Your Job Hunting Strategy Copyright © 2009 Peter Denyer 1 Monday, March 15, 2010
  2. 2. Twitter? You’ve Got to be Kidding ... • Social side vs business side of Twitter - There is a lot of “noise” on Twitter. We’ll learn how to filter what’s important to your job hunting - Although you can still follow your celebrity of choice! More about “following” later - So, let’s get started .. Copyright © 2009 Peter Denyer 2 Monday, March 15, 2010
  3. 3. Basic Concepts • Think of Twitter as Micro-blogging - limit of 140 characters to say something or share information (aka Tweet) - various ways to reduce long URLs - http://bit.ly, http://tinyurl.com or automatically in apps like TweetDeck • Following / Follower - people or organizations that you want to immediately receive their Tweets, or who want to immediately receive your Tweets Copyright © 2009 Peter Denyer 3 Monday, March 15, 2010
  4. 4. Getting Started Copyright © 2009 Peter Denyer 4 Monday, March 15, 2010
  5. 5. Junk Followers We’ll unfollow these Copyright © 2009 Peter Denyer 5 Monday, March 15, 2010
  6. 6. Establish Yourself • Fill in account Settings Consider adding a picture Important so that people can find you! Custom background is easy! Copyright © 2009 Peter Denyer 6 Monday, March 15, 2010
  7. 7. For Example: Copyright © 2009 Peter Denyer 7 Monday, March 15, 2010
  8. 8. Now What ... Initial focus on Search function Copyright © 2009 Peter Denyer 8 Monday, March 15, 2010
  9. 9. Important Concepts • The @reply - prefacing a tweet with @username indicates a reply to a specific user - although, everyone following you can see this • A mention - an @reply in the body of a tweet • Direct message (DM) - “d username” sends tweet only to that user Copyright © 2009 Peter Denyer 9 Monday, March 15, 2010
  10. 10. Easy to see Copyright © 2009 Peter Denyer 10 Monday, March 15, 2010
  11. 11. Important Concepts • The hashtag (#) - prefacing an information item with the hash tag makes it easy to find/show all current Tweets containing that information Copyright © 2009 Peter Denyer 11 Monday, March 15, 2010
  12. 12. RSS Feeds • Really Simple Syndication - A format to publish frequently updated information - RSS readers can be web-based, desktop- based of mobile-based applications - mail clients, web browsers, stand alone RSS readers - See http://en.wikipedia.org/wiki/RSS for additional background details Copyright © 2009 Peter Denyer 12 Monday, March 15, 2010
  13. 13. RSS Readers • RSS in Firefox - aka LiveFeed Note the blue RSS logo Live Feed bookmark for this source Copyright © 2009 Peter Denyer 13 Monday, March 15, 2010
  14. 14. RSS Readers • RSS through a web portal application Copyright © 2009 Peter Denyer 14 Monday, March 15, 2010
  15. 15. RSS Readers • RSS through a Mail client My list of RSS feeds Copyright © 2009 Peter Denyer 15 Monday, March 15, 2010
  16. 16. Job-Focused Tweets • Lots of Job Board and Related Tweets Search criteria Copyright © 2009 Peter Denyer 16 Monday, March 15, 2010
  17. 17. Interesting #Tags #job #jobs #jobsearch #jobangles #jobhunt #jobseekers #SFtweetifier #SFbay #TweetMyJobs #hiring #cl #marketing #sales #engineering #finance #admin #legal #food #PinkSlipMixer #LaidOffCamp Use logical operators AND OR refine search. Google “Twitter Job Search” to get pointers to additional info, such as: http://mashable.com/2009/03/13/twitter-jobs/ Copyright © 2009 Peter Denyer 17 Monday, March 15, 2010
  18. 18. Find Companies Recruiting on Twitter • Search for job related Tweets from your Target Company list: Follow or RSS feed Search here with company name Copyright © 2009 Peter Denyer 18 Monday, March 15, 2010
  19. 19. Some Companies Recruiting on Twitter Apple: @timesse and Accenture: @Accenture_Jobs Agilent: @JobsatAgilent @1984jobs CapGemini @CapGeminiNA AT&T: @ATTjobs BAE Systems: @kellyviglione (US/Canada) EMC Careers: CitiGroup: @CitiGroupJobs Disney/ABC: @DisneyABC @EMCCareers and @EMCCollege Kaiser Permanente: Google: @googlejobs Intel: @Jobsatintel @JennStockton Raytheon: @Raytheon_Jobs Southwest Airlines: @SWALesa Twitter: @jobs United Parcel Service: Verizon: @VerizonCareers Wipro: @WiproCareers @UPSjobs - For a more complete and updated list see: - http://susanstrayer.com/2009/05/companies-recruiting-on-twitter-updated.html Copyright © 2009 Peter Denyer 19 Monday, March 15, 2010
  20. 20. Top Bay Area Companies • SF Chronicle Top 200 Bay Area Companies - http://www.sfgate.com/chron200/ • Check company websites and/or company’s employment website for Twitter link or RSS feed Copyright © 2009 Peter Denyer 20 Monday, March 15, 2010
  21. 21. Jobs Around the World • 400+ Twitter Feeds of Job Openings from Around the World http://jobmob.co.il/blog/twitter-job-openings-postings-leads/ - Free Book from JobMob! - sign up to follow JobMob and be eligible to receive a free copy of “The Ultimate Twitter Job Search Guide” Copyright © 2009 Peter Denyer 21 Monday, March 15, 2010
  22. 22. Company - Product - Discipline Research • What’s the buzz? Use Search function Copyright © 2009 Peter Denyer 22 Monday, March 15, 2010
  23. 23. Interesting Folks to Follow • Who is providing information valuable to your Job Hunt or career interests? • For example: - firedupcareers (career advice) - irenekoehler (advice on social media, networking) - pollypearson (VP employment at EMC) - therecruiterguy (Director, ATT Talent Attraction) - You’ll easily find more Copyright © 2009 Peter Denyer 23 Monday, March 15, 2010
  24. 24. For Example • A recent Tweet from EMCCareers: Copyright © 2009 Peter Denyer 24 Monday, March 15, 2010
  25. 25. Your Tweets • It’s all about Content!!! - Demonstrate your expertise - get visible - Tweet or re-Tweet references to information - @reply and DM to carry out conversation - Use compressed URL’s to save characters • Don’t overdo it - Consistency, not volume • The world can see you! - Don’t Tweet anything you wouldn’t want on the front page of USA Today! Copyright © 2009 Peter Denyer 25 Monday, March 15, 2010
  26. 26. Oh, By the Way ... • No One Can Find Me! - My UserName isn’t seen with “Find People” - You need at least 1 follower and about 24 hrs for your UserName to get indexed by Twitter - Solution - Invite your friends to Follow you! - Alternatively - Tweet something - others will find you from the “Search” function. They click on your UserName and they’ll get to your timeline. They can can follow you from there Copyright © 2009 Peter Denyer 26 Monday, March 15, 2010
  27. 27. Link to Other Social Media Sites • Link twitter and facebook - Job hunt vs social focus? - Link is via a facebook application - see Appendix 2 for details • Link twitter and LinkedIn - Your Twitter update frequency may be an issue Copyright © 2009 Peter Denyer 27 Monday, March 15, 2010
  28. 28. Resources • Twitter help: - http://twitter.com/help/start • Mastering Twitter in 10 Minutes - http://twitteroid.com/blog/wp-content/files/ MasteringTwitter.2009-c.pdf • This presentation - see the SlideShare presentations on my LinkedIn page at: - http://www.linkedin.com/in/peterdenyer Copyright © 2009 Peter Denyer 28 Monday, March 15, 2010
  29. 29. More Resources • CIO.com • How to use Twitter to Job Hunt http://www.cio.com/article/482324/ Twitter_Tips_How_to_Use_Twitter_to_Job_Hunt • ABC News - Twitter Job Hunt Mistakes to Avoid http://abcnews.go.com/Business/Economy/story? id=7169644&page=1 • and you’ll find many, many more to review! Copyright © 2009 Peter Denyer 29 Monday, March 15, 2010
  30. 30. Take-Aways • Use Twitter to enhance your online “brand” - consistent pictures, bio’s, backgrounds etc • Use Twitter to augment your job search: - Demonstrate your expertise and/or interest in a company or community - Select by Company, Location, Discipline, Job Type, Job Board, and other selection criteria - Real-time, List or RSS feed - Follow interesting people Copyright © 2009 Peter Denyer 30 Monday, March 15, 2010
  31. 31. Thank You! e-mail: peter.denyer@pacbell.net twitter: JadeWarrior Copyright © 2009 Peter Denyer 31 Monday, March 15, 2010
  32. 32. Appendicies More useful information Copyright © 2009 Peter Denyer 32 Monday, March 15, 2010
  33. 33. A1.0 Twitter Backgrounds • Instructions on how to create your own - TheClosetEntrepreneur - http://theclosetentrepreneur.com/create-a-twitter- background-using-powerpoint - SEOMofo - http://www.seomofo.com/antisocial-media/custom- twitter-background.html Copyright © 2009 Peter Denyer 33 Monday, March 15, 2010
  34. 34. A1.1 More Twitter Backgrounds • Free application resources for Twitter backgrounds - http://twitbacks.com - lots of free templates, site registration required - http://mashable.com/2009/5/23/twitter- backgrounds - plus additional links to some great examples of Twitter backgrounds for inspiration - Google search for many more similar citations Copyright © 2009 Peter Denyer 34 Monday, March 15, 2010
  35. 35. A2.0 Link facebook and twitter • Log into facebook • Search for twitter application • Found twitter application • Click on View Application Copyright © 2009 Peter Denyer 35 Monday, March 15, 2010
  36. 36. A2.1 Link facebook and twitter • Click on Go To Application •Click on Allow Access Copyright © 2009 Peter Denyer 36 Monday, March 15, 2010
  37. 37. A2.2 Link facebook and twitter • Log into twitter •Allow twitter update to facebook •Done! Copyright © 2009 Peter Denyer 37 Monday, March 15, 2010

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