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Filterbubblor: ett mediefenomen – Internetdagarna 2017

Föreläsning på Internetdagarna 21 november 2017 i Stockholm på temat ”Filterbubblor och faktaresistens”.

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Peter M. Dahlgren
doktorand, medieeffekter
peterdahlgren.com @peterdalle
Finns filterbubblor?
”En filterbubbla uppstår till följd av
personligt anpassade resultat av
sökningar efter information, till exempel
då en användare använder en sökmotor
på Internet eller delar och gillar saker på
ett socialt medium”
Människor föredrar
bekräftande info
Du klickar på
bekräftande info
Tjänsten lär sig
vad du vill ha
Tjänsten ger mer
av det du vill ha
Inga delade erfarenheter, politisk
polarisering, kunskapsklyftor
1
2
3
4
5
6
Du ser bara det som
bekräftar dina övertygelser
Vänstern Högern
Bakshy, Messing, & Adamic (2015)
Högern
Vänstern
RT
2010 U.S.
congressional
midterm elections
n = 250 000
Conover et al. (2011)

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Filterbubblor: ett mediefenomen – Internetdagarna 2017