Levelling the Playing FieldSocial Recruitment & Professional Social Networks@petercrosby<br />
Viadeo is…<br />35 million members worldwide<br />1 million new members / Month<br />150 million viewed pages / Month<br /...
David vs. Goliath ?<br />
One size fits all vs. The world’s PSN<br />
In the beginning… bulletin boards<br />
Professional Social Network: Where ?<br />Internet population (in million users)<br />45M<br />46M<br />28M<br />20M<br />...
THE NEW RECRUITING<br /><ul><li> RESUME 3D (showing at a cinema near you!)
 In other words… the CV is dead…
Resume vs Rich Media Profile</li></li></ul><li>THE NEW RECRUITING<br /><ul><li> It’s the elevator pitch… but not as we kno...
 What is passive recruitment?
Passive vs Active</li></li></ul><li>THE NEW RECRUITING<br /><ul><li> Social is changing organisational structure & hierarchy
 But just social is stupid
Long View vs Short Term</li></li></ul><li>LEVELLING THE PLAYING FIELD<br /><ul><li> …the job finds you
38% head hunted in the UK alone
 But both candidates & recruiters can game the system
You don’t find a job…</li></ul>v<br />
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Levelling the Playing Field: Social Recruitment & Professional Social Networks

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My speech from Social Media Week Feb 2011 on social recruiting

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Levelling the Playing Field: Social Recruitment & Professional Social Networks

  1. 1. Levelling the Playing FieldSocial Recruitment & Professional Social Networks@petercrosby<br />
  2. 2. Viadeo is…<br />35 million members worldwide<br />1 million new members / Month<br />150 million viewed pages / Month<br />150 000 connections / Day<br />
  3. 3. David vs. Goliath ?<br />
  4. 4. One size fits all vs. The world’s PSN<br />
  5. 5. In the beginning… bulletin boards<br />
  6. 6. Professional Social Network: Where ?<br />Internet population (in million users)<br />45M<br />46M<br />28M<br />20M<br />54M<br />43M<br />220M<br />30M<br />32M<br />29M<br />96M<br />360M<br />10M<br />87M<br />19M<br />13M<br />7M<br />81M<br />4M<br />27M<br />20M<br />11M<br />30M<br />67M<br />17M<br />8M<br />5M<br />20M<br />Everywhere (1.7Bn Internet users worldwide)<br />Source: www.internetworldstats.com<br />
  7. 7. THE NEW RECRUITING<br /><ul><li> RESUME 3D (showing at a cinema near you!)
  8. 8. In other words… the CV is dead…
  9. 9. Resume vs Rich Media Profile</li></li></ul><li>THE NEW RECRUITING<br /><ul><li> It’s the elevator pitch… but not as we know it…
  10. 10. What is passive recruitment?
  11. 11. Passive vs Active</li></li></ul><li>THE NEW RECRUITING<br /><ul><li> Social is changing organisational structure & hierarchy
  12. 12. But just social is stupid
  13. 13. Long View vs Short Term</li></li></ul><li>LEVELLING THE PLAYING FIELD<br /><ul><li> …the job finds you
  14. 14. 38% head hunted in the UK alone
  15. 15. But both candidates & recruiters can game the system
  16. 16. You don’t find a job…</li></ul>v<br />
  17. 17. LEVELLING THE PLAYING FIELD<br /><ul><li> Social ads that cost less the more your ad is liked
  18. 18. Content that gets pushed & recommended
  19. 19. Digital word of mouth</li></ul>v<br />
  20. 20. LEVELLING THE PLAYING FIELD<br /><ul><li> Not just Talent, but Expertise
  21. 21. An ol’ fashioned data driven proposition
  22. 22. Cardinal Healthcare
  23. 23. The power of community</li></ul>v<br />
  24. 24. IMPACT: POSSIBILITIES & PITFALLS<br /><ul><li> Democratised & global job market
  25. 25. Enhanced sphere of search on both sides of the equation
  26. 26. But do you understand what it means to be local?
  27. 27. Global vs Local</li></li></ul><li>IMPACT: POSSIBILITIES & PITFALLS<br /><ul><li> Sure have a company profile but…
  28. 28. …this is networking & the relationship is with YOU
  29. 29. The Trump Organisation (!)
  30. 30. The <your name here> Organisation
  31. 31. Corporate vs Individual</li></li></ul><li>IMPACT: POSSIBILITIES & PITFALLS<br /><ul><li> Too many connections weaken the network & fail the Stress Test
  32. 32. Super connectors are poor connectors
  33. 33. Quantity is a comfort blanket
  34. 34. Quantity vs Quality</li></li></ul><li>twitter: <br />@petercrosby<br />

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