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A ground breaking book
from Bloomsbury
Contributions from
Sir Richard Branson,
Sir James Dyson, Nokia,
Pfizer, FujiFilm, 3...
Drawing upon cutting edge research from academia
but expressed clearly and concisely for the busy
person seeking practical...
The book is structured in two parts :
• You
• Your Enterprise
Part One – Innovation, Creativity
and You
Chapter 1 The root...
Part Two – Innovation, Creativity
and your Enterprise
Chapter 6 Innovation and
enterprise
Chapter 7 Building an innovation...
What people say about Peter Cook’s books
I have to say it was the first "how to
do business" book I have ever
managed to f...
Reviews of Leading Innovation,
Creativity and Enterprise
“A perceptive and original work because Cook explores ‘innovation...
Reviews of Leading Innovation,
Creativity and Enterprise
“Peter Cook writes with flair, authority and an infectious enthus...
About the Author
Peter Cook MBA MRSC C.Chem, FCIPD, NLP Master
Peter Cook leads Human Dynamics and The Academy of Rock, a ...
Order copies now
Click on the image to buy from Amazon
Our wider portfolio
Click on the images to buy from Amazon
Book Us For Your Next Keynote
We speak on the following topics:
• Encouraging creativity at a personal or corporate level
...
On the World Stage – Our Networks
The Global Network
of Ted Coiné
Nadine Hack’s Global
Associates
Our work for
Innovation ...
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Leading Innovation, Creativity and Enterprise

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A new book for Bloomsbury. Order your copy now via Amazon at http://www.amazon.co.uk/Leading-Innovation-Creativity-Enterprise-Peter/dp/1472925394

OR direct from the publishers via http://www.bloomsbury.com/uk/leading-innovation-creativity-and-enterprise-9781472925398/

Published in: Business

Leading Innovation, Creativity and Enterprise

  1. 1. A ground breaking book from Bloomsbury Contributions from Sir Richard Branson, Sir James Dyson, Nokia, Pfizer, FujiFilm, 3M, Fender, WL Gore, Metro Bank, Virgin and many more Turn your ideas into sustainable profits
  2. 2. Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, Leading Innovation, Creativity and Enterprise will feature numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film. The book deals with questions such as: • What are the roots of creativity and imagination? · How can we create the physiological and mental states under which creativity happens naturally rather than having to rely on creative thinking tools? • What kind of leadership is required to make creativity and innovation business as usual behaviours in your enterprise? • What is the role of technique in engendering creativity within teams? What are the most effective and reliable recipes for team based creativity? • What ensures that creativity turns into innovation? What stops it? In exploring these questions, the book will show you how to produce and lead creative teams, as well as build an innovative company culture. An overview
  3. 3. The book is structured in two parts : • You • Your Enterprise Part One – Innovation, Creativity and You Chapter 1 The roots of creativity Chapter 2 Creativity and you Chapter 3 Creative leadership Chapter 4 Tools for creativity Chapter 5 The F Word: Failure and Success Book structure
  4. 4. Part Two – Innovation, Creativity and your Enterprise Chapter 6 Innovation and enterprise Chapter 7 Building an innovation culture Chapter 8 Structuring for innovation Chapter 9 Developing innovation capacity and capability Chapter 10 Becoming a true learning enterprise Book structure
  5. 5. What people say about Peter Cook’s books I have to say it was the first "how to do business" book I have ever managed to finish - or indeed get beyond the first chapter! Larry Elliot Clever and conscience pricking stuff. Well done. Stephen Bourne, Commercial Manager This book is very well written and produced. The style is informal yet precise, articulate without being too academic. I can see MBA students and managing directors getting pleasure from reading this book … Professor Adrian Furnham University College London This book is a great tool for people in business Harvey Goldsmith The man behind Live Aid and Live 8
  6. 6. Reviews of Leading Innovation, Creativity and Enterprise “A perceptive and original work because Cook explores ‘innovation’ from such unusual angles. And he does so in a writing style that is always engaging. Recommended – he will make you think!” Stephen Ashcroft, Lead: Complex Procurement EMIA, AECOM “In a world of wicked problems, this is a deeply insightful examination of the human and structural aspects of the topic, whatever part of the organisation you work in. Carefully structured as both a manual and an account and packed with anecdotes, it’s a bible of practical advice of how to drive the organisation to high levels of creativity. Even if you have no intention of ever being creative in your entire career, it remains a must read.” Haydn Jones, Managing Director, Fujitsu "Peter's new book is nothing less than an excellent, fascinating, and illuminating study on how creativity helps to fuel individual leadership and organizational capability!” Nigel Oliveira, President and Founder of Emerston Group
  7. 7. Reviews of Leading Innovation, Creativity and Enterprise “Peter Cook writes with flair, authority and an infectious enthusiasm. You don’t find many books that combine hard research findings with fascinating stories and examples on every page. This is one of them. A joy from start to finish.” Dennis Tourish, Professor of Leadership and Organization Studies, Royal Holloway, University of London "Peter has created a selection box of ideas and tools in this book that entice the reader to explore new concepts of innovation, creativity and enterprise as well as setting well known management and leadership ideas in the context of innovation. The book is lavishly illustrated with his own experiences and those of business leaders. As a text it’s a great introduction to the breadth of writing on this important topic and would be ideal for those studying vocational qualifications in leadership and management.” Christine Abbott, ILM Trustee and Board Director, Director of Centre for Action Learning Facilitation
  8. 8. About the Author Peter Cook MBA MRSC C.Chem, FCIPD, NLP Master Peter Cook leads Human Dynamics and The Academy of Rock, a creativity and innovation consultancy with a global network. We facilitate strategy, creativity, innovation and change through bespoke consultancy, masterclasses, keynotes, training, coaching and mentoring. Peter won a prize for his work on leadership from Sir Richard Branson and is a writer for Virgin.com Peter has fused three concurrent passions over 30 years: science; business and music: • Leading innovative Pharmaceutical Product Research and Development teams to bring multi-million dollar life saving drugs safely to the market, including the first treatments for AIDS, Herpes and the development of Human Insulin. • Trouble-shooting businesses and starting up factories around the world in critical conditions where failure could hurt the enterprise considerably. • Internal business, organisation development and change consultancy to introduce long-term change to business units and increase their innovation and creativity levels. • Tutoring and writing for Business Schools at MBA level for blue chip companies around the world. • Writing and performing music and speaking around the world on the parallels between business and the arts. Peter has interviewed a wide range of world-class musicians in this role including people connected with Prince, Eric Clapton, Ozzy Osbourne, Deep Purple, Bob Marley, Yes, AC / DC, Meatloaf and The Who.
  9. 9. Order copies now Click on the image to buy from Amazon
  10. 10. Our wider portfolio Click on the images to buy from Amazon
  11. 11. Book Us For Your Next Keynote We speak on the following topics: • Encouraging creativity at a personal or corporate level • Converting creativity into innovation • Strategic thinking and execution • Leadership and change management in a VUCA world • Leading a Brain Based Enterprise Click speaking to see more
  12. 12. On the World Stage – Our Networks The Global Network of Ted Coiné Nadine Hack’s Global Associates Our work for Innovation Excellence

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