5. Rachel Carson’s book Silent Spring draws attention to the environmental 1962
impacts of synthetic pesticides.
The Cuban Missile Crisis brings the world to the brink of nuclear war raising 1962
alarm about environmental issues.
Zager and Evans song In the Year 2525 typifies protest songs with a bleak 1969
outlook for humanity’s future.
Milton Friedman argues that the main social responsibility of business is 1970
to increase profit – for its shareholders (stockholders)
British economist Ernst Schumacher’s Small is Beautiful critiqued orthodox 1973
economics.
Professor Muhammad Yunus starts the Grameen Bank in Bangladesh 1974
introducing micro-credit to the world.
Edward Freeman advocates for stakeholders and challenges the concept of 1984
the shareholder as the dominant voice of corporations
The U.N.’s Brundtland Commission report Our Common Future advocated 1987
for sustainable development.
Dame Anita Roddick opens the firs Body Shop in the U.K. She is one of the 1987
pioneers of Corporate Social Responsibility.
from www.stakeholderengagement.co.nz with permission
6. The Rio de Janeiro Earth Summit focussed on sustainability issues. 12 year 1992
old Severn Suzuki presented a powerful message.
John Elkington coins the phrase “triple bottom line” 1994
Shell’s disposal of the Brent Spar oil bouy sparked widespread protest that 1995
forced Shell to listen to its stakeholders and change its practices.
AccountAbility is establihed in the U.K. 1997
The Global Reporting Initiative (GRI) is developed by Ceres, the Tellus 1997
Institute with the support of the U. N. Environmental Programme.
The Kyoto Protocol is adopted aiming to limit greenhouse gas emissions 1997
The International Fairtrade Certification Mark is launched. 2002
AccountAbility launches the AA1000 Stakeholder Engagement Standard. 2005
Muhammed Yunus is awarded the Nobel Peace Prize. 2006
Better Place is founded and develops plans for the mass adoption of 2007
electric cars.
Grameen’s first social business begins 2007
The price of oil peaks at over $US140 2008
from www.stakeholderengagement.co.nz with permission
7. Resource needs by 2020
Resource needs by 2030
“This situation has become today’s decisive environmental challenge, and
is fast becoming tomorrow’s critical economic challenge.”
John elkington, The Power of Unreasonable People, p.185
8. The richest 2% of adults own
more than half global wealth.
What is the impact of this information?
How do you feel about our world?
9. – living in ways that don’t compromise
future generations
– “we have to broaden our sense of identity
… so that we think of the human race as our
fellow soujourners and our other creatures
here as part of our evolutionary family, and
the biosphere as our community”
-Jeremy Rifkin, The Empathic Civilisation
10. prosperity and equity
vibrant unified communities
environmental stewardship
How confident are you that we can achieve this?
11. behaviour
(what we say and do)
beliefs
attitudes
perceptions
values
capabilities
adapted from Sue Knight,
NLP at Work
image from: http://www.atam.org/OctoberSurprises.html
13. aspires to
sustainability
appreciates
diverse efforts
and
approaches
thinks vegans
oppress vegetables
– belongs to VHEMT cares only for
profit – would sell
grandmother’s
kidneys
14. Where are you placed?
If you regard yourself as a business person:
1. Where do you sit on the business continuum?
2. Where do think sustainability advocates sit (on average)
If you regard yourself as a sustainability advocate:
• Where do you sit on the sustainability continuum?
• Where do think business people sit (on average)
15. How SuperCorps are Changing the
Workforce and the World
Rosabeth Moss Kanter (Harvard
Video Ideacast)
16. Sustainable
businesses
generate solutions
for the betterment
of mankind.
17. as innovation
“.. as processes of value creation and
securing competitive advantage”
C.K. Prahalad
“In the U.S. we have a whole buch of
legacy systems and legacy
thinking”.
C.K. Prahalad
22. Muhammad Yunus – The
Social Business Model (Fora
TV)
“Poverty is not created by poor
people. It is created by the systems
we have built, the institutions we
have designed, and the concepts
we have formulated”.
Building Social Business, p.5
23. I was pleased, but not fully satisfied. I looked at
this cornstarch cup and asked, “Could I eat it?
Why should poor people pay for this container
that has to be thrown away? Why can’t you
make an edible cup? Children will eat the cup
after they have finished the yoghurt, and that
way they will receive even more nutrition.” The
Danone research team in Paris is working on
meeting this goal. I predict they will do it – and
that the result may sometime revolutionize
food packaging.
Muhammad Yunus, Building Social Business, p 91
24. Early companies (1974 – 1996) Social businesses
Grameen Bank (microcredit) Grameen Danone
Grameen Telecom and Grameen Phone Grameen Veolia (water)
Grameen Shakti (renewable energy) Brameen + BASF (moquito nets)
Grameen Kalyan (health) Grameen Intel (healthcare)
Grameen Fisheries and Livestock Grameen Addidas (footware)
Foundation Otto Grameen (textile and garment
Grameen Shikkha (education) exports)
Grameen Uddog (textiles)
Grameen Shamogree (textiles)
Grameen Bank: 8 million borrowers – 97% are women
Mission: To eradicate poverty
26. Ray Avery – World Class New Zealand – Mondiale
TEDxAuckland – Ray Avery – Medical Innovation
and Applied Knowledge
32. 1.Everyone is included (pragmatic and just)
2.Povery is as great a threat as climate
change (intractable problems)
3.Fresh thinking and fresh perspectives are
needed (unity and inclusiveness)
What else do you get out of the concepts and examples presented?
35. 10 great divides
1. demographics
(population)
2. finance (haves and have
nots)
3. nutrition
4. resources
5. environment
6. health
7. gender
8. education
9. technology
10.security
37. Creating social businesses reducing costs for kiwis:
• housing/rental/mortgage
• electricity
• vehicle costs/fuel costs
• rates
• food?
• dependency
What opportunities can you see, what would you like to solve?
38. • Attend the Employment Forum (Friday 15 October)
• Review some of the resources in this presentation – see slide share
• Join Transition Towns/ website discussions?
• Reflect on your possible perceptual gaps.
• Read Sustainability 2.0 (free on the net)
• Read Peter’s blog “Sustainability 2.0”
• Read “The Power of Unreasonable People by Joh Elkington and
Pamela Hartigan
• Read Building Social Business by Muhammad Yunus
• Contact me to talk further: Peter Bruce iribruce@xnet.co.nz