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Sustainability overview
industrialisation

sustainability




       1776
                        image: made available copyright free from http://en.wikipedia.org/wiki/File:20070616_Dampfmaschine.jpg
image from: http://www.pprune.org/jet-blast/376204-really-really-boring-totally-pointless-snippets-information-thread-mk-xiii-151.html
                                                                                     We don’t need no education _ Pink Floyd
image from
http://en.wikipedia.org/wiki/File:Silent_Spring_Book-of-the-Month-Club_edition.JPG
Rachel Carson’s book Silent Spring draws attention to the environmental         1962
impacts of synthetic pesticides.
The Cuban Missile Crisis brings the world to the brink of nuclear war raising   1962
alarm about environmental issues.
Zager and Evans song In the Year 2525 typifies protest songs with a bleak       1969
outlook for humanity’s future.
Milton Friedman argues that the main social responsibility of business is       1970
to increase profit – for its shareholders (stockholders)
British economist Ernst Schumacher’s Small is Beautiful critiqued orthodox      1973
economics.
Professor Muhammad Yunus starts the Grameen Bank in Bangladesh                  1974
introducing micro-credit to the world.
Edward Freeman advocates for stakeholders and challenges the concept of         1984
the shareholder as the dominant voice of corporations
The U.N.’s Brundtland Commission report Our Common Future advocated             1987
for sustainable development.
Dame Anita Roddick opens the firs Body Shop in the U.K. She is one of the       1987
pioneers of Corporate Social Responsibility.




                                                     from www.stakeholderengagement.co.nz with permission
The Rio de Janeiro Earth Summit focussed on sustainability issues. 12 year       1992
old Severn Suzuki presented a powerful message.
John Elkington coins the phrase “triple bottom line”                             1994
Shell’s disposal of the Brent Spar oil bouy sparked widespread protest that      1995
forced Shell to listen to its stakeholders and change its practices.
AccountAbility is establihed in the U.K.                                         1997
The Global Reporting Initiative (GRI) is developed by Ceres, the Tellus          1997
Institute with the support of the U. N. Environmental Programme.
The Kyoto Protocol is adopted aiming to limit greenhouse gas emissions           1997
The International Fairtrade Certification Mark is launched.                      2002
AccountAbility launches the AA1000 Stakeholder Engagement Standard.              2005
Muhammed Yunus is awarded the Nobel Peace Prize.                                 2006
Better Place is founded and develops plans for the mass adoption of              2007
electric cars.
Grameen’s first social business begins                                            2007
The price of oil peaks at over $US140                                            2008


                                                          from www.stakeholderengagement.co.nz with permission
Resource needs by 2020




Resource needs by 2030




“This situation has become today’s decisive environmental challenge, and
is fast becoming tomorrow’s critical economic challenge.”
                             John elkington, The Power of Unreasonable People, p.185
The richest 2% of adults own
      more than half global wealth.



What is the impact of this information?
 How do you feel about our world?
– living in ways that don’t compromise
future generations

– “we have to broaden our sense of identity
… so that we think of the human race as our
fellow soujourners and our other creatures
here as part of our evolutionary family, and
the biosphere as our community”
             -Jeremy Rifkin, The Empathic Civilisation
prosperity and equity


vibrant unified communities


environmental stewardship

How confident are you that we can achieve this?
behaviour
                                                        (what we say and do)


                                                        beliefs
                                                        attitudes
                                                        perceptions
                                                        values
                                                        capabilities



                                                              adapted from Sue Knight,
                                                                          NLP at Work
image from: http://www.atam.org/OctoberSurprises.html
Sustainability overview
aspires to
             sustainability
                                 appreciates
                                diverse efforts
                                     and
                                 approaches




   thinks vegans
oppress vegetables
– belongs to VHEMT              cares only for
                              profit – would sell
                               grandmother’s
                                    kidneys
Where are you placed?

If you regard yourself as a business person:
     1. Where do you sit on the business continuum?
     2. Where do think sustainability advocates sit (on average)


If you regard yourself as a sustainability advocate:
     • Where do you sit on the sustainability continuum?
     • Where do think business people sit (on average)
How SuperCorps are Changing the
Workforce and the World
Rosabeth Moss Kanter (Harvard
Video Ideacast)
Sustainable
     businesses
generate solutions
for the betterment
      of mankind.
as innovation
“.. as processes of value creation and
securing competitive advantage”
                                 C.K. Prahalad


“In the U.S. we have a whole buch of
legacy systems and legacy
thinking”.
                                 C.K. Prahalad
CK Prahald’s Agenda for the
Future of Humanity
Thinkers 50
Shai Agassi’s bold plan for electric cars - TED
source: http://www.smartplanet.com/business/blog/smart-takes/seven-
                           renewable-energy-targets-for-2020/8471/
BBC News Interview with James Brett
Muhammad Yunus – The
    Social Business Model (Fora
    TV)




“Poverty is not created by poor
people. It is created by the systems
we have built, the institutions we
have designed, and the concepts
we have formulated”.
                Building Social Business, p.5
I was pleased, but not fully satisfied. I looked at
this cornstarch cup and asked, “Could I eat it?
Why should poor people pay for this container
that has to be thrown away? Why can’t you
make an edible cup? Children will eat the cup
after they have finished the yoghurt, and that
way they will receive even more nutrition.” The
Danone research team in Paris is working on
meeting this goal. I predict they will do it – and
that the result may sometime revolutionize
food packaging.
                     Muhammad Yunus, Building Social Business, p 91
Early companies (1974 – 1996)       Social businesses
Grameen Bank (microcredit)          Grameen Danone
Grameen Telecom and Grameen Phone   Grameen Veolia (water)
Grameen Shakti (renewable energy)   Brameen + BASF (moquito nets)
Grameen Kalyan (health)             Grameen Intel (healthcare)
Grameen Fisheries and Livestock     Grameen Addidas (footware)
Foundation                          Otto Grameen (textile and garment
Grameen Shikkha (education)         exports)
Grameen Uddog (textiles)
Grameen Shamogree (textiles)




 Grameen Bank: 8 million borrowers – 97% are women
 Mission: To eradicate poverty
Sustainability overview
Ray Avery – World Class New Zealand – Mondiale

TEDxAuckland – Ray Avery – Medical Innovation
and Applied Knowledge
Sustainability overview
Sustainability overview
Sustainability overview
Sustainability overview
from The 8th Habit,
   Stephen Covey
1.Everyone is included (pragmatic and just)
2.Povery is as great a threat as climate
  change (intractable problems)
3.Fresh thinking and fresh perspectives are
  needed (unity and inclusiveness)


  What else do you get out of the concepts and examples presented?
Businessman
Banker
Doctor
Christian
Muslim
Aetheist
Greenie
Politician comes up with a good idea – it’s a good idea.
1.Sustainability at the heart of strategy
2.Innovate
3.Reduce costs and broaden the market
10 great divides
1. demographics
   (population)
2. finance (haves and have
   nots)
3. nutrition
4. resources
5. environment
6. health
7. gender
8. education
9. technology
10.security
Sustainability overview
Creating social businesses reducing costs for kiwis:
    • housing/rental/mortgage
    • electricity
    • vehicle costs/fuel costs
    • rates
    • food?
    • dependency



What opportunities can you see, what would you like to solve?
• Attend the Employment Forum (Friday 15 October)
• Review some of the resources in this presentation – see slide share
• Join Transition Towns/ website discussions?
• Reflect on your possible perceptual gaps.
• Read Sustainability 2.0 (free on the net)
• Read Peter’s blog “Sustainability 2.0”
• Read “The Power of Unreasonable People by Joh Elkington and
Pamela Hartigan
• Read Building Social Business by Muhammad Yunus
• Contact me to talk further: Peter Bruce iribruce@xnet.co.nz
Sustainability overview

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KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 

Sustainability overview

  • 2. industrialisation sustainability 1776 image: made available copyright free from http://en.wikipedia.org/wiki/File:20070616_Dampfmaschine.jpg
  • 5. Rachel Carson’s book Silent Spring draws attention to the environmental 1962 impacts of synthetic pesticides. The Cuban Missile Crisis brings the world to the brink of nuclear war raising 1962 alarm about environmental issues. Zager and Evans song In the Year 2525 typifies protest songs with a bleak 1969 outlook for humanity’s future. Milton Friedman argues that the main social responsibility of business is 1970 to increase profit – for its shareholders (stockholders) British economist Ernst Schumacher’s Small is Beautiful critiqued orthodox 1973 economics. Professor Muhammad Yunus starts the Grameen Bank in Bangladesh 1974 introducing micro-credit to the world. Edward Freeman advocates for stakeholders and challenges the concept of 1984 the shareholder as the dominant voice of corporations The U.N.’s Brundtland Commission report Our Common Future advocated 1987 for sustainable development. Dame Anita Roddick opens the firs Body Shop in the U.K. She is one of the 1987 pioneers of Corporate Social Responsibility. from www.stakeholderengagement.co.nz with permission
  • 6. The Rio de Janeiro Earth Summit focussed on sustainability issues. 12 year 1992 old Severn Suzuki presented a powerful message. John Elkington coins the phrase “triple bottom line” 1994 Shell’s disposal of the Brent Spar oil bouy sparked widespread protest that 1995 forced Shell to listen to its stakeholders and change its practices. AccountAbility is establihed in the U.K. 1997 The Global Reporting Initiative (GRI) is developed by Ceres, the Tellus 1997 Institute with the support of the U. N. Environmental Programme. The Kyoto Protocol is adopted aiming to limit greenhouse gas emissions 1997 The International Fairtrade Certification Mark is launched. 2002 AccountAbility launches the AA1000 Stakeholder Engagement Standard. 2005 Muhammed Yunus is awarded the Nobel Peace Prize. 2006 Better Place is founded and develops plans for the mass adoption of 2007 electric cars. Grameen’s first social business begins 2007 The price of oil peaks at over $US140 2008 from www.stakeholderengagement.co.nz with permission
  • 7. Resource needs by 2020 Resource needs by 2030 “This situation has become today’s decisive environmental challenge, and is fast becoming tomorrow’s critical economic challenge.” John elkington, The Power of Unreasonable People, p.185
  • 8. The richest 2% of adults own more than half global wealth. What is the impact of this information? How do you feel about our world?
  • 9. – living in ways that don’t compromise future generations – “we have to broaden our sense of identity … so that we think of the human race as our fellow soujourners and our other creatures here as part of our evolutionary family, and the biosphere as our community” -Jeremy Rifkin, The Empathic Civilisation
  • 10. prosperity and equity vibrant unified communities environmental stewardship How confident are you that we can achieve this?
  • 11. behaviour (what we say and do) beliefs attitudes perceptions values capabilities adapted from Sue Knight, NLP at Work image from: http://www.atam.org/OctoberSurprises.html
  • 13. aspires to sustainability appreciates diverse efforts and approaches thinks vegans oppress vegetables – belongs to VHEMT cares only for profit – would sell grandmother’s kidneys
  • 14. Where are you placed? If you regard yourself as a business person: 1. Where do you sit on the business continuum? 2. Where do think sustainability advocates sit (on average) If you regard yourself as a sustainability advocate: • Where do you sit on the sustainability continuum? • Where do think business people sit (on average)
  • 15. How SuperCorps are Changing the Workforce and the World Rosabeth Moss Kanter (Harvard Video Ideacast)
  • 16. Sustainable businesses generate solutions for the betterment of mankind.
  • 17. as innovation “.. as processes of value creation and securing competitive advantage” C.K. Prahalad “In the U.S. we have a whole buch of legacy systems and legacy thinking”. C.K. Prahalad
  • 18. CK Prahald’s Agenda for the Future of Humanity Thinkers 50
  • 19. Shai Agassi’s bold plan for electric cars - TED
  • 21. BBC News Interview with James Brett
  • 22. Muhammad Yunus – The Social Business Model (Fora TV) “Poverty is not created by poor people. It is created by the systems we have built, the institutions we have designed, and the concepts we have formulated”. Building Social Business, p.5
  • 23. I was pleased, but not fully satisfied. I looked at this cornstarch cup and asked, “Could I eat it? Why should poor people pay for this container that has to be thrown away? Why can’t you make an edible cup? Children will eat the cup after they have finished the yoghurt, and that way they will receive even more nutrition.” The Danone research team in Paris is working on meeting this goal. I predict they will do it – and that the result may sometime revolutionize food packaging. Muhammad Yunus, Building Social Business, p 91
  • 24. Early companies (1974 – 1996) Social businesses Grameen Bank (microcredit) Grameen Danone Grameen Telecom and Grameen Phone Grameen Veolia (water) Grameen Shakti (renewable energy) Brameen + BASF (moquito nets) Grameen Kalyan (health) Grameen Intel (healthcare) Grameen Fisheries and Livestock Grameen Addidas (footware) Foundation Otto Grameen (textile and garment Grameen Shikkha (education) exports) Grameen Uddog (textiles) Grameen Shamogree (textiles) Grameen Bank: 8 million borrowers – 97% are women Mission: To eradicate poverty
  • 26. Ray Avery – World Class New Zealand – Mondiale TEDxAuckland – Ray Avery – Medical Innovation and Applied Knowledge
  • 31. from The 8th Habit, Stephen Covey
  • 32. 1.Everyone is included (pragmatic and just) 2.Povery is as great a threat as climate change (intractable problems) 3.Fresh thinking and fresh perspectives are needed (unity and inclusiveness) What else do you get out of the concepts and examples presented?
  • 34. 1.Sustainability at the heart of strategy 2.Innovate 3.Reduce costs and broaden the market
  • 35. 10 great divides 1. demographics (population) 2. finance (haves and have nots) 3. nutrition 4. resources 5. environment 6. health 7. gender 8. education 9. technology 10.security
  • 37. Creating social businesses reducing costs for kiwis: • housing/rental/mortgage • electricity • vehicle costs/fuel costs • rates • food? • dependency What opportunities can you see, what would you like to solve?
  • 38. • Attend the Employment Forum (Friday 15 October) • Review some of the resources in this presentation – see slide share • Join Transition Towns/ website discussions? • Reflect on your possible perceptual gaps. • Read Sustainability 2.0 (free on the net) • Read Peter’s blog “Sustainability 2.0” • Read “The Power of Unreasonable People by Joh Elkington and Pamela Hartigan • Read Building Social Business by Muhammad Yunus • Contact me to talk further: Peter Bruce iribruce@xnet.co.nz