7 ingredients to search engine optimisation (SEO) for Joomla

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Presentation for the Sydney Joomla User Group talking about search engine optimisation (SEO), microdata for Joomla and AuthorRank as a influencing factor to your website's rankings.

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7 ingredients to search engine optimisation (SEO) for Joomla

  1. 1. 7 Ingredients to Search optimisationwith JoomlaWednesday, 15 May 13
  2. 2. I Produce a Weekly Podcast - http://joomlabe.atAbout JoomlaWednesday, 15 May 13
  3. 3. Subscribe - search for “Joomla”Itunes, stiTcher, RSS, SoundCloud, @joomlabeat, fb.com/joomlabeatWednesday, 15 May 13
  4. 4. 1. Domain NamesAh ha! The perfect base!Wednesday, 15 May 13
  5. 5. Old Domain NamesDomain age! Trust comes with AgeWednesday, 15 May 13
  6. 6. Keyword Rich Domain Names Help enrich your search results, add stuff into the base!Wednesday, 15 May 13
  7. 7. Use FlippaBuy old domains with age and authorityWednesday, 15 May 13
  8. 8. 2. Title TagFirst thing to Look atWednesday, 15 May 13
  9. 9. Keyword InclusiveUse appropriate Keywords, make it obviousWednesday, 15 May 13
  10. 10. Don’t Over Do It!Keep it human and readable, too much ruins the baseWednesday, 15 May 13
  11. 11. Limited to 70 CharactersLooks do matterWednesday, 15 May 13
  12. 12. Control your Titles in your Articles1 wayWednesday, 15 May 13
  13. 13. Control your Titles in your MenusYep! menu manager controls your title tagsWednesday, 15 May 13
  14. 14. 3. Meta tagsDescriptions, Keywords, Canonical URL, Open Graph TagsWednesday, 15 May 13
  15. 15. DescriptionGood relevant descriptions to create click throughsWednesday, 15 May 13
  16. 16. Limited Description LengthLooks do matter!Wednesday, 15 May 13
  17. 17. Add descriptions to all contentOptimise all content as you write itWednesday, 15 May 13
  18. 18. Override Descriptions in the menuMenu Manager can control descriptionsWednesday, 15 May 13
  19. 19. Global DescriptionDon’t bother with this!Wednesday, 15 May 13
  20. 20. KeywordsNot importantWednesday, 15 May 13
  21. 21. Keywordsbut good to keep you focusedWednesday, 15 May 13
  22. 22. Global KeywordsDon’t worry about thisWednesday, 15 May 13
  23. 23. CANONICAL URLsGet rid of those pesky Duplicate content issuesWednesday, 15 May 13
  24. 24. Many ways to display Content in JoomlaTell Joomla Which one is rightWednesday, 15 May 13
  25. 25. Use Joomla 3.1+built in CANONICAL URLsWednesday, 15 May 13
  26. 26. SH404SEFbuilt in cananical URLs, and more!Wednesday, 15 May 13
  27. 27. RSSEObuilt in cananical URLs since Joomla 1.5Wednesday, 15 May 13
  28. 28. 4. Heading TagsUse them and use them rightWednesday, 15 May 13
  29. 29. Order your headingsH1, h2, h3, h4, h5, h6Wednesday, 15 May 13
  30. 30. Don’t jump LevelsH1->h3->h6Wednesday, 15 May 13
  31. 31. Keyword Rich Headings Also keep them relevantWednesday, 15 May 13
  32. 32. 5. Search Engine Friendly URLsKeyword friendlyWednesday, 15 May 13
  33. 33. Keywords in your URLsUse Relevant keywordsWednesday, 15 May 13
  34. 34. Optimise your ALIAS - CategoriesMenus, Categories and ArticlesWednesday, 15 May 13
  35. 35. Optimise your ALIAS - ArticlesMenus, Categories and ArticlesWednesday, 15 May 13
  36. 36. Optimise your ALIAS - MenusMenus, Categories and ArticlesWednesday, 15 May 13
  37. 37. SH404SEFBuilt in SEF URL controls and OptimisationWednesday, 15 May 13
  38. 38. RSSEOBuilt in SEF controls and customisationWednesday, 15 May 13
  39. 39. 6. BreadcrumbsThe trails! Where did this pizza come from?Wednesday, 15 May 13
  40. 40. Look At What Google Does to StructureNavigate by breadcrumbsWednesday, 15 May 13
  41. 41. Organise your ContentGood categorisation, breadcrumb trailsWednesday, 15 May 13
  42. 42. 7. Content Content ContentGood is desirable, rich content that is engaging, sticky and sharableWednesday, 15 May 13
  43. 43. Most importantGood content can STILL rank even with bad SEO. Worship the contentWednesday, 15 May 13
  44. 44. Good content is stickyLast a long timeWednesday, 15 May 13
  45. 45. Good content is sharableWrite stuff that people will share over and over again. MakeWednesday, 15 May 13
  46. 46. Part 1 - Over! QuestionTimeWednesday, 15 May 13
  47. 47. MicrodataThe HTML Schema that everyone forgetsWednesday, 15 May 13
  48. 48. What is Microdata?Schema for Defining content on a pageWednesday, 15 May 13
  49. 49. Page of data into meaningful chunksWhat slice is whatWednesday, 15 May 13
  50. 50. Why Microdata?We understand content, search engines don’tWednesday, 15 May 13
  51. 51. Search is changingSiri one day will use microdataWednesday, 15 May 13
  52. 52. Google GlassesSearching for snippets of informationWednesday, 15 May 13
  53. 53. Examples of Microdata?Recipes, movie session times, books, videos, reviews, locationsWednesday, 15 May 13
  54. 54. Examples of Microdata?Recipes, movie session times, books, videos, reviews, locationsWednesday, 15 May 13
  55. 55. How to Dance with Microdatahttp://schema.org/docs/full.htmlWednesday, 15 May 13
  56. 56. <div><h1>Avatar</h1><span>Director: James Cameron (born August 16, 1954)</span><span>Science fiction</span><a href="../movies/avatar-theatrical-trailer.html">Trailer</a></div>Wednesday, 15 May 13
  57. 57. <div itemscope itemtype="http://schema.org/Movie"><h1>Avatar</h1><span>Director: James Cameron (born August 16, 1954)</span><span>Science fiction</span><a href="../movies/avatar-theatrical-trailer.html">Trailer</a></div>Wednesday, 15 May 13
  58. 58. <div itemscope itemtype ="http://schema.org/Movie"><h1 itemprop="name">Avatar</h1><span>Director: <span itemprop="director">James Cameron</span>(born August 16, 1954)</span><span itemprop="genre">Science fiction</span><a href="../movies/avatar-theatrical-trailer.html"itemprop="trailer">Trailer</a></div>Wednesday, 15 May 13
  59. 59. Special Formatting RulesRules for MicrodataWednesday, 15 May 13
  60. 60. YYYY-MM-DD format<time datetime="2011-04-01">04/01/11</time>Wednesday, 15 May 13
  61. 61. hh:mm or hh:mm:ss<time datetime="2011-05-08T19:30">May 8, 7:30pm</time>Wednesday, 15 May 13
  62. 62. Canonical References<div itemscope itemtype="http://schema.org/Book"><span itemprop="name">The Catcher in the Rye</span>—by <span itemprop="author">J.D. Salinger</a>Here is the books <a itemprop="url" href="http://en.wikipedia.org/wiki/The_Catcher_in_the_Rye">Wikipedia page</a>.</div>Wednesday, 15 May 13
  63. 63. How to with JoomlaMicrodata overridesWednesday, 15 May 13
  64. 64. Override EverythingEverything! Should be in core templatesWednesday, 15 May 13
  65. 65. Learn more about Microdatajoomlabe.at/microdataWednesday, 15 May 13
  66. 66. Questions?Wednesday, 15 May 13
  67. 67. Google Patent AuthorRank ?!?!?What are they up to?Wednesday, 15 May 13
  68. 68. Author RankContributor to the kingWednesday, 15 May 13
  69. 69. Gives Google+ meaningNow I have to use Google+Wednesday, 15 May 13
  70. 70. Link buildingNot like the old daysWednesday, 15 May 13
  71. 71. Panda update, Penguin UpdatesStop the spam, stop the fake contentWednesday, 15 May 13
  72. 72. Content is kingMore importance on contentWednesday, 15 May 13
  73. 73. Pagerankthe old contributing factorWednesday, 15 May 13
  74. 74. Author Rank X Page Rank = AuthorPageRankRewarding content writers of good content and good websitesWednesday, 15 May 13
  75. 75. build social profilesto build up author rank!Wednesday, 15 May 13
  76. 76. Build your Author rankBuild up your authorityWednesday, 15 May 13
  77. 77. More reason to writefor the joomla magazineWednesday, 15 May 13
  78. 78. Questions?Follow me@astroboysoup@joomlabeatjoomlabe.atWednesday, 15 May 13

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