Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

TradeDoubler present


Published on

  • Be the first to comment

  • Be the first to like this

TradeDoubler present

  1. 1. TradeDoubler present New ways to turbo-charge your affiliate campaigns
  2. 2. TradeDoubler present New ways to turbo-charge your affiliate campaigns Agenda Product level Commissions – ROI 2.0 Yahoo! Search Submit Pro – Paid Inclusion Mobile – Mobile in the affiliate channel Questions
  3. 3. TradeDoubler present | Product level commissions| Sanjit Atwal Publisher Development Manager TradeDoubler
  4. 4. | Product level commissions | 1-6767 Bruce Springsteen Working on a dream Special commission: 7% 1-2345 1-4567 1-4567 .... .... 1-9345 1-6767 1-3267 .... .... 4-2345 2-4567 1-7567 .... .... 1-2345 1-4567 1-4567 .... .... Existing functionality Commission defined by category New functionality Commission defined on distinguished products overwrite default levels 1-2345 Andy McNabb Bravo Two Zero Special commission: 10% 2-4567 Steven Spielberg Classic Box Set Special commission: 4% Books CDs Magazines DVDs 2% 2.5% 4% 3%
  5. 5. | Product level commissions | What does this mean....? <ul><li>Advertisers benefits </li></ul><ul><li>Structure affiliate strategy around higher margin products </li></ul><ul><li>Drive promotions for specific products / ranges / brands </li></ul><ul><li>Incentivize publishers to push the highest earning products </li></ul><ul><li>Track multi-basket items using a more efficient technical solution </li></ul><ul><li>Publisher benefits </li></ul><ul><li>Focus attentions on higher commission products to optimize their earnings </li></ul><ul><li>Gain clear reporting on top performing products across more programs </li></ul><ul><li>Identify programs with promotions and specific initiatives to push </li></ul>
  6. 6. | Questions? |
  7. 7. Quamediagroup & TradeDoubler present | Yahoo! Search Submit Pro| Dan Thut Client Service Director Quamediagroup Sanjit Atwal Publisher Development Manager TradeDoubler
  8. 8. Search Query This is... What... would show up in Yahoo’s normal... search listings... www. | Yahoo! Search Submit Pro | Web search Yahoo’s Normal URL Index Search Query This is... What... would show up in Yahoo’s normal... search listings... www. Dedicated Search Submit Pro URL Index Click Here for your Search Query With Search Submit Pro your ad will be enhanced, optimised and targeted to your customers www. Products A Services A Products B Services B Special Offers Contact Us Register Login search query ?
  9. 9. | Yahoo! Search Submit Pro | Merchants cannot run Search Submit Pro directly with Yahoo! Sales Traffic The average client tracks 107.6% more Sales via Yahoo! when using Search Submit Pro Pre-SSP Post-SSP Pre-SSP
  10. 10. | Yahoo! Search Submit Pro | Case Study - Dell TradeDoubler & Quamedia group were awarded the YSSP duties for the Dell affiliate programme for the 1 st August 2009 In that time the partnership has driven over £300,000 incremental revenue for the affiliate programme YSSP is now a fixed part of the Dell European affiliate strategy
  11. 11. Enhanced copy includes sales message Calls to action clear Added value propositions Product diversification focus Quicklinks give users access to deeper content | Yahoo! Search Submit Pro |
  12. 12. | Yahoo! Search Submit Pro | <ul><li>Does the Microsoft-Yahoo deal affect SSP? </li></ul><ul><li>No. Any changes made to either search engine will commence in 2011, so Yahoo and its products will run as normal until then. </li></ul><ul><li>There is a high possibility that SSP will run on the ‘combined’ search engine, due to its great potential. </li></ul><ul><li>Hence, the deal will expand SSP’s audience – i.e. there will be more search-users to target! </li></ul>
  13. 13. | Questions? |
  14. 14. Somo & TradeDoubler present | Mobile in the affiliate channel| Andrew French Sales Manager Somo Sanjit Atwal Publisher Development Manager TradeDoubler
  15. 15. <ul><li>16 million people in the UK browse the mobile internet each month * </li></ul><ul><li>Mobile advertising was worth £28.6m in 2008 , up 99.2% year on year** </li></ul><ul><li>*(June 2009: Comscore) / ** IAB </li></ul><ul><li>A huge opportunity to reach millions of consumers </li></ul>| How big is the market? |
  16. 16. <ul><li>High speed networks </li></ul><ul><li>Unlimited data packages </li></ul><ul><li>Compelling new devices (iPhone) </li></ul><ul><li>Scale and targeting </li></ul><ul><li>Tracking and standards </li></ul><ul><li>Real success stories </li></ul><ul><li>Massive strides forward over the past two years </li></ul>| What is driving this change? |
  17. 17. Source: Dynamic Logic Market Norms for Online Mobile drives new sales and great awareness | A consumer channel of choice |
  18. 18. Branding and Communication Channels SMS MMS Alerts Data capture Competitions QR Codes Reverse-billing Couponing | Mobile marketing mechanics | Use specialist ‘best of breed’ suppliers to deliver! Mobile Presence Tactical splash pages Full site builds Full payment & billing facilities iPhone, Blackberry, Android & Ovi Apps
  19. 19. | Advertisers – if you build it, they will come... | <ul><li>Right now, mobile media campaigns are; </li></ul><ul><ul><li>Low cost and low risk </li></ul></ul><ul><ul><li>Truly scalable </li></ul></ul><ul><ul><li>Easily optimised </li></ul></ul><ul><ul><li>Highly customisable </li></ul></ul><ul><li>Mobile advertising is proven to generate low-cost high-quality leads </li></ul><ul><li>Mobile campaigns support other marketing activities extending the reach considerably </li></ul><ul><li>Mobile has minimal wastage as the geo/ demo targeting is better than any other advertising medium </li></ul><ul><li>Mobile is proven to deliver huge awareness and consumer response </li></ul>
  20. 20. <ul><li>The Mobile channel is a new source of traffic </li></ul><ul><li>Valuable transactions are taking place now </li></ul><ul><li>Can drive mobile traffic onto net, and to call centres – in return for CPA </li></ul><ul><li>Mcommerce sites can track transactions (where there is one!) </li></ul><ul><li>Greater opportunity in lead generation </li></ul>| Publishers – now’s the time! | ____________________________________________________ Your technology, search and content skills are needed!
  21. 21. | Mobile in the affiliate channel | Mobile Publisher TradeDoubler td Talk number Mobile drove 24% more qualified calls than the next leading online publisher running td Talk on the Dell programme Mobile search & td Talk
  22. 22. Consumer journey: banner advertising campaign (1) Targeted Advertising Targeted “3 step” response campaign will drive leads straight to the Dell call centre (2) Direct Response Mobile Site (3) Dell Call Centre | Mobile in the affiliate channel |
  23. 23. | Questions? |
  24. 24. | Thank you for listening! | Andrew French Sales Manager Somo Sanjit Atwal Publisher Development Manager TradeDoubler Dan Thut Client Service Director Quamediagroup