Industry Returns Initiative update


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Industry Returns Initiative update

  1. 1. Helping Customers Find & Buy E-Books Sydney Davies BA Head of Trade & Industry 25 March 2009
  2. 2. Brave New World <ul><li>Digitisation of Content: The opportunities for booksellers and the BA </li></ul><ul><li>Conclusions </li></ul>
  3. 3. The STM and the Academic sectors have already gone digital and are grappling with the changing business relationships <ul><li>No change there </li></ul>
  4. 4. Digital content is accentuating the differences between sectors, which are diverging and migrating at different speeds <ul><li>One example is libraries – continuing to favour ebooks </li></ul><ul><li>OCLC NetLibrary, OverDrive etc </li></ul><ul><li>Audio books standing still – VAT? </li></ul>
  5. 5. Consumer confidence in e-books is growing but is held back by lack of content, reader/DRM format wars, and uncertain price points and is unlikely to change in the next two years <ul><li>Still true? </li></ul>
  6. 6. <ul><li>First ‘Read an E-Book Week’ </li></ul><ul><li>UK searches for ‘ebooks’ doubled between January 2008 & 2009 </li></ul><ul><li>Amazon & Waterstone’s – ‘not enough ebooks available’ </li></ul><ul><li>PDF dominant – epub gaining? </li></ul><ul><li>XML not yet established? </li></ul><ul><li>ISTC just getting off the runway </li></ul><ul><li>No DRM iTunes – audiobooks next </li></ul><ul><li>Pricing experiments – still big issue </li></ul><ul><li>Amazon’s $9.99 </li></ul>
  7. 7. Today convergence is sought by all and there is strong resistance to stand alone solutions unless they can quickly capture the market Technology is also now highly fashion/brand led
  8. 8. <ul><li>Endles new devices </li></ul><ul><li>BeBook, Cybook, jetBook, Pixelar, Readius etc – over 20 </li></ul><ul><li>Is the future mobile? </li></ul><ul><li>No Apple but lots of iPhone apps </li></ul><ul><li>Stanza </li></ul><ul><li>1.3m consumers, 60 countries, 100k titles, 3m downloads </li></ul><ul><li>PG Mobile </li></ul><ul><li>3 Books on the Go </li></ul>
  9. 9. Social publishing and attitudes to ‘free’ access to information are at odds with today’s commercial models <ul><li>Advertising – hit by downturn </li></ul><ul><li>Libraries – why pay, rent for free! </li></ul><ul><li>Primary schools – blogging, podcasts, Wikipedia, Twitter… </li></ul>
  10. 10. There are significant opportunities for booksellers, but the approach must be proactive as well as reactive <ul><li>Barnes & Noble/Fictionwise </li></ul><ul><li>ABA/Ingram </li></ul><ul><li>Waterstone’s/Sony Reader </li></ul>
  11. 11. POD, podcasts, blogs and interactive services offer booksellers opportunities to differentiate and support niche/local publishing <ul><li>Lightning Source – 2m+ books 2008 </li></ul><ul><li>Self publishing </li></ul><ul><li>Blackwell’s Espresso machine </li></ul><ul><li>RNIB’s Focus </li></ul>
  12. 12. The development of specialisation, communities and customer relationships are the key ingredients to success for the majority of bookstores <ul><li>Publishers – digital directors focus on social networking </li></ul><ul><li>Book reviews on the web </li></ul><ul><li>Booksellers? </li></ul>
  13. 13. Amazon has morphed into a formidable ‘killer store’ and now covers nearly all aspects of the value chain within its offer <ul><li>500k Kindles – Kindle 2 </li></ul><ul><li>250k titles </li></ul><ul><li>iPhone, Mobipocket </li></ul><ul><li>Audible, BookSurge </li></ul>
  14. 14. There is a clear change of value when the consumer moves onto the Internet where aggregation, search & discovery and qualification become the key values sought This offers opportunities to new entrants such as Google, MSN and Yahoo
  15. 15. <ul><li>MSN? Yahoo? </li></ul><ul><li>Google Settlement & The Book Rights Registry </li></ul><ul><li>iPhone & Android – 1.5m public domain </li></ul><ul><li>Sony tie in </li></ul><ul><li>Apple? </li></ul>
  16. 16. Digital content and the Internet offer new relationships with customers, authors, publishers, local business and more But those relationships have to be consistent in both the phyiscal as well as the networked environment
  17. 17. <ul><li>Ingram & OverDrive – hosting, managing, distributing ebooks/audiobooks </li></ul><ul><li>Baker & Taylor - ebrary </li></ul><ul><li>Gardners & Bertrams </li></ul>
  18. 18. The bibliographic gap between the ‘haves’ and the ‘have-nots’ will widen as content is increasingly used to support sales and is valued by the consumer