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  • HTC began the first Smart phone innovation in early 2000. As industry pioneer, HTC build up solid business with global operators and distributors. HTC also built its initial brand name as the company behind many of the most popular operator-branded devices on the market. As technology leader, HTC established unique partnerships with key leading mobile brands, including Microsoft, Google, TI, Qualcomm, leading five operators in Europe, the top four in the US, and many fast-growing Asian operators.
  • HTC successfully brought products to market under its own HTC brand since 2006. First HTC experience was also delivered via successful rollout on first user interface innovation (TouchFlo TM ) on Windows Mobile. From 2007 to 2008, HTC continued to drive smart phone industry growth by expanding mobile broadband bandwidth toward 3G+ and, after dominated Windows Mobile operating platform, further enabling a compelling new Android platform (launched industry’s first Android phone, G1). Aim to continue to lead HTC experience on both Windows Mobile and Android from 2009 and onward.
  • Sole partner with Microsoft to enable Windows Mobile smart phone since early 2000 because HTC and Microsoft shared the same vision of significant growth potential to bring Windows experience from wired connection to mobility. Vision and commitment rewarded HTC priceless resource and experience from Microsoft partnership at early stage; which has helped HTC built up a solid smart phone development platform despite just being a small start-up. HTC-enabled Windows Mobile platform has reached an enormous victory last decade and brought HTC to be one of the world’s largest Windows Mobile smart phone vendor; at the same time, helped Microsoft grew Windows Mobile into industry’s leading mobile OS.
  • Strategic partners with BT (British Telecom) & T-mobile (two top tier mobile carriers) to bring first Windows Mobile user experience to their subscribers base; because HTC, BT and T-mobile all foresee the future accelerating trend of broadband experience demand in mobile world. To pioneer this vision, BT and T-mobile committed to open their channel to an industry new entrant at early 2000; and HTC was able to access the advanced mobile infrastructure like a tier 1 mobile handsets player at company’s starting stage. The successful rollouts, from BT and T-Mobile, has set industry an example and gradually the trend was followed and ramp into global mobile industry; today HTC has acquired global major carriers franchise from Europe, NA, to Asia and Japan, and through which to deliver its leading product portfolio
  • Biggest partner with Qualcomm to deliver 3G+ mobile bandwidth to smart phone users since 2006 because both HTC and Qualcomm believed a much enjoyable mobile user experience via 3G+ rather than 2G. HTC’s platform expertise has helped Qualcomm to enable first Windows Mobile phone upon its 3G+ SoC (System on Chip); which quickly turned HTC into the largest Windows Mobile vendor based upon Qualcomm leading 3G+ smart phone SoC in the world. Qualcomm-enabled HTC smart phone become a industry disruptive power to continue drive mobile industry toward higher bandwidth, powerful processing power, lower power consumption & advanced display architecture.
  • Strategic partner with Google to co-develop Android platform from 2006 because both industry leaders, HTC and Google, strived to bring the best mobile internet experience to mobile users. As an industry leader, HTC successfully commercialized first Android platform with Google and T-mobile on Qualcomm architecture in 2008, and showed how HTC line-up with partners to bring new innovation again. HTC is well positioned today to ramp Android platform portfolio globally in 2009. Mobile broadband experience would be further penetrated and not only HTC continued to grow via dual platform (Windows Mobile & Android) but Google also benefit to enter mobile space on its web service.
  • Strategic partner with Google to co-develop Android platform from 2006 because both industry leaders, HTC and Google, strived to bring the best mobile internet experience to mobile users. As an industry leader, HTC successfully commercialized first Android platform with Google and T-mobile on Qualcomm architecture in 2008, and showed how HTC line-up with partners to bring new innovation again. HTC is well positioned today to ramp Android platform portfolio globally in 2009. Mobile broadband experience would be further penetrated and not only HTC continued to grow via dual platform (Windows Mobile & Android) but Google also benefit to enter mobile space on its web service.
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    1. 1. HTC Corporation Peter Chou CEO June 2009
    2. 2. Disclaimer <ul><li>This presentation and release contains “ forward-looking statements ” which may </li></ul><ul><li>include our future results of operations, financial condition or business prospects, </li></ul><ul><li>are based on our own information and from other sources. </li></ul><ul><li>Our actual results of operations, financial condition or business prospects may differ </li></ul><ul><li>from those expressed or implied in these forward looking statements for a variety of </li></ul><ul><li>reasons, including risks of market condition, supply chain, market demand, and our </li></ul><ul><li>ability to maintain a high quality products delivery. </li></ul><ul><li>The forward-looking statements in this release reflect the current belief of HTC as of </li></ul><ul><li>the date of this release and HTC undertakes no obligation to update these forward- </li></ul><ul><li>looking statements for events or circumstances that occur subsequent to such date. </li></ul>
    3. 3. Introduction
    4. 4. Mobile Convergence Voice Centric 2.5 G / 3G / 3.5G Devices Data Centric Handset Smartphone PDA Notebook / Netbook Internet + Push Email + Multimedia + Office + Messaging PDA Phone HTC Focus
    5. 5. Innovation Breakthrough Apr 98 World’s first Palm-Size PDA May 00 Compaq iPAQ Pocket PDA May 02 World’s first color wireless PDA Oct 02 World’s first Smartphone Aug 05 World’s first 3G PDA phone May 06 HTC TyTN World’s first Tri-band UMTS PDA HTC Touch Jun 07 May 08 HTC Touch Diamond Sept 08 HTC Dream World’s first Android phone Feb 09 HTC Magic
    6. 6. At the Forefront of Technology & Innovation “ World’s First” in Adopting New Technologies “ World’s First” in Product Innovation <ul><li>First to use Intel StrongArm processor, LTPS LCD, and lithium polymer battery (1999) </li></ul><ul><li>First to use TI OMAP and Samsung ARM 9 (2002) </li></ul><ul><li>First to use Intel Bulverde 520 MHz (2004) </li></ul><ul><li>First to combine Blackberry and Windows Mobile OS together(2005) </li></ul><ul><li>Continuous first to deliver Windows Mobile devices </li></ul><ul><li>First Microsoft color Pocket PC (2000) </li></ul><ul><li>First Microsoft wireless Pocket PC and powered Smartphone (2002) </li></ul><ul><li>First Microsoft Smart Music Phone (2004) </li></ul><ul><li>First Microsoft 3G PDA Phone (2005) </li></ul><ul><li>First Microsoft tri-band 3G PDA Phone and 3G Smartphone (2006) </li></ul><ul><li>First Google Android Phone (2008) </li></ul>1st Windows 3 G Phone (200 5 ) HTC, Google & T-Mobile joint launched the 1st Google Android Phone – T-Mobile G1 in New York, USA on Sep. 23, 2008. 1st Google Android Phone (2008) Bill Gates , Chairman of Microsoft, showing off the HTC 3G Phone at the Microsoft Mobile & DevCon 2005 in Las Vegas.
    7. 7. The Road To Brand
    8. 8. <ul><li>Communicate HTC innovation to consumer </li></ul><ul><li>Fully capture the value of innovation </li></ul><ul><li>Create long term share holder value </li></ul><ul><li>To be able to continue to invest on innovation </li></ul>HTC Brand Building
    9. 9. <ul><li>Began the first Smart phone innovation in early 2000. </li></ul><ul><li>Built operator business model since 2002. </li></ul><ul><li>Established unique partnerships with leading mobile brands, including Microsoft, Google, Qualcomm, and major operators in the world. </li></ul>Key Milestone On Brand Building
    10. 10. <ul><li>Decided to go HTC own brand since 2006. </li></ul><ul><li>Change product strategy from hardware innovation to hardware, software and experience holistic innovation. </li></ul><ul><li>The first successful brand product launched – HTC Touch in 2007. </li></ul><ul><li>Launched the most compelling Windows Mobile product – Touch Diamond in 2008. </li></ul><ul><li>Enabled first Android platform in 2008. </li></ul>Key Milestone On Brand Building HTC Touch Diamond HTC Dream (G1)
    11. 11. 1H 2009 HTC Key Products Touch Cruise 09 Diamond 2 Touch Pro 2 HTC Magic HTC Snap
    12. 12. Global Presences Cover Over 70 Countries Worldwide Americas Seattle Chicago Miami Sao Paulo MEA Dubai ASIA Taiwan Australia China Hong Kong India Indonesia Japan Korea Malaysia Philippines Singapore Thailand EUROPE Slough, UK Copenhagen, Denmark Benelux Paris, France Frankfurt, Germany Rome, Italy Warsaw, Poland Moscow, Russia Madrid, Spain
    13. 13. Rapid Growth History <ul><li>HTC leadership position and leverage of a rapid mobile broadband industry growth drives 73.16% of revenue CAGR over the past 11 years. </li></ul>
    14. 14. Partnership on Shared Vision
    15. 15. Windows Mobile Brings HTC/Microsoft Together <ul><li>Long term partnership with Microsoft on shared Windows Mobile vision. </li></ul><ul><li>Benefited from priceless resource and experience from Microsoft partnership at early stage. </li></ul><ul><li>HTC’s Windows Mobile platform witnessed gigantic victory last decade. </li></ul>
    16. 16. BT/TMO & HTC Enabled Windows Mobile Users <ul><li>Strategic partners with BT (British Telecom) & T-mobile to enable first Windows Mobile user experience in early 2000. </li></ul><ul><li>HTC was given the access to the leading operators’ infrastructure like a tier 1 handsets player. </li></ul><ul><li>Today HTC has acquired global carriers franchise from Europe, NA, to Asia and Japan. </li></ul>
    17. 17. Mobile Broadband Teams up HTC & Qualcomm <ul><li>Partner with Qualcomm to ramp 3G+ mobile bandwidth since 2006. </li></ul><ul><li>Largest Windows Mobile vendor based upon Qualcomm leading 3G+ smart phone solution in the world. </li></ul><ul><li>Qualcomm-enabled HTC smart phone become an industry disruptive power to drive innovation. </li></ul>
    18. 18. Mobile Internet Vision Unites HTC & Google <ul><li>Strategic partner with Google to co-develop Android platform since 2006. </li></ul><ul><li>Successfully commercialized first Android platform with Google and T-mobile on Qualcomm architecture in 2008. </li></ul><ul><li>Well positioned today to ramp Android platform portfolio globally from 2009 onward. </li></ul>
    19. 19. To Be Able To Establish Partnership <ul><li>Show unique value (innovation, product, technology, execution ). </li></ul><ul><li>Take responsibility, take risk and show determination. </li></ul><ul><li>Show leadership, offer initiative. </li></ul><ul><li>Long term trustable credit. </li></ul><ul><li>Add strong value to your partner. </li></ul>
    20. 20. Thank You

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