Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

"Augmented reality through mobile in the real world"


Published on

  • Be the first to comment

"Augmented reality through mobile in the real world"

  1. 1. <ul><li>Mobil Framtid 2009 </li></ul><ul><li>Stockholm, Sweden </li></ul><ul><li>November 5 th , 2009 </li></ul><ul><li>Martin Lechner </li></ul><ul><li>CTO, Mobilizy GmbH </li></ul>Augmented Reality through mobile in the real world
  2. 2. <ul><li>Augmented Reality vs. Virtual Reality </li></ul><ul><li>Marker-based vs. Marker-less Augmented Reality </li></ul><ul><li>Research since early 60s </li></ul><ul><li>2008: first AR application used by end consumers: Wikitude </li></ul>Augmented Reality Overview
  3. 3. AR & Wikitude World Browser <ul><li>Augmented reality camera-view </li></ul><ul><li>Points of interests, historical and future building models, street navigation, … displayed on screen </li></ul><ul><li>Uses geotaged Wikipedia and Qype content as main external content sources </li></ul><ul><li>Uses GPS, compass and orientation sensors </li></ul><ul><li>First AR app available to consumers </li></ul><ul><li>Company behind Wikitude: MOBILIZY </li></ul>
  4. 4. Wikitude World Browser A video is worth a thousand words …
  5. 5. Wikitude AR How it works <ul><li>Smartphone detects current position (GPS) and orientation (compass, accelerometer) </li></ul><ul><li>Server request </li></ul><ul><li>Phone calculates position of POIs on the screen </li></ul><ul><li>Necessary components: - GPS - Compass - Accelerometer </li></ul>
  6. 6. WIKITUDE as a Platform <ul><li>WIKITUDE WORLD BROWSER </li></ul><ul><ul><li>Available on Android and iPhone Symbian version to be released end of November </li></ul></ul><ul><ul><li>Wikitude 3D </li></ul></ul><ul><ul><li>ARML (subset of KML) </li></ul></ul><ul><li> : User Generated Content </li></ul><ul><li>WIKITUDE API : AR development kit </li></ul><ul><li>WIKITUDE DRIVE : AR navigation </li></ul>
  7. 7. What others are saying… <ul><li>Internet agency Razorfish released their Outlook Report 2009 featuring Wikitude as on of the “Top 10 mobile applications to watch in 2009” March 2009 </li></ul><ul><li>“ Top Innovator Award” Mobile World Congress February 2009 </li></ul><ul><li>Top 50 Google Android Developer Challenge August 2008 </li></ul><ul><li>Others: Special Price SFR Challenge, National Multimedia Price Austria, Qype Challenge 2 nd place, … </li></ul>“ Augmented Reality Comes to Mobile Phones” “ Wikitude offers GPS-based commentary that'll turn your phone into your tour guide wherever you are in the world” “ Technically, it’s an impressive piece of kit” “ Wikitude, the best friend to call” “ Mobilizy worked with IBM to develop an application for the T-Mobile G1 ”
  8. 8. <ul><li>1. Printing– since 1500 </li></ul><ul><li>2. Recorded music – since 1890 </li></ul><ul><li>3. Cinemas - since 1900 </li></ul><ul><li>4. Radio – since 1920 </li></ul><ul><li>5. TV - since 1950 </li></ul><ul><li>6. Internet - since 1990 </li></ul><ul><li>7. Mobile – since 2000 </li></ul>(AR) Hype – Why? From noon to 6 p.m. mobile devices are the nr. 1 used mass media Mobile devices are the 7 th mass media: <ul><li>Actual situation </li></ul><ul><li>100.000 mobile applications </li></ul><ul><li>2 billion downloads </li></ul><ul><li>Various App Stores (Apple, Android, Nokia, …) </li></ul>
  9. 9. <ul><li>Mobile hype </li></ul><ul><li>Devices and platforms enable developers to create Augmented Reality </li></ul><ul><li>Web Reality </li></ul><ul><li>Augmented Reality </li></ul>AR hype One step leads to another …
  10. 10. Internet and HTML vs. AR and ARML <ul><li>HTML was an approach to standardise the visualization of content from the Internet </li></ul><ul><li>AR is playing the part of the Internet (visualise content) </li></ul><ul><li>Huge datasources contain KML files (Google Earth) </li></ul><ul><li>Not sufficient for AR </li></ul><ul><li> new standard based on KML: ARML </li></ul><ul><li>Vision: </li></ul><ul><ul><li>Every AR browser supports ARML (like Webbrowsers support HTML). </li></ul></ul><ul><ul><li>Resuse existing datasources, changes are hardly necessary, </li></ul></ul><ul><ul><li>Existing tools like Google Earth support ARML because they support KML </li></ul></ul>
  11. 11. WIKITUDE API <ul><li>Similar to Google maps for the Web, the Wikitude AR view aims at becoming </li></ul><ul><li>an easy-to-integrate AR view standard for mobile devices. </li></ul><ul><li> Every developer can build his own AR app </li></ul><ul><li>Increasing the reach and commercial value for advertisement enormously </li></ul>Wikitude API Real Estate App Job App Partnership App Weather App Car Finder Hotspot Finder Geo Caching ATM Finder Travel Guide Books … News Web-cams
  12. 12. AR: Where is it going? <ul><li>Augmented Reality games </li></ul><ul><li>Augmented Reality communication </li></ul><ul><li>Glasses instead of phones </li></ul><ul><li>AR = essential part in everyday life </li></ul><ul><li>Any information can be fetched where and when it is needed (location based and situational aware) </li></ul>
  13. 13. Thank you! Company URL: Product/Brand URL: