Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google Analytics Crash Course - 5 bonus tips, tricks & hacks


Published on

My talk at the ObservePoint Analytics Summit covers 25 tips, tricks & hacks in 30 min. The target was 30 but I couldn't fit them all in, these are the 5 which missed the cut.

Published in: Data & Analytics
  • Writing essays, letters and stories increases the learning abilities of students. That's why writing is much necessary in schools and colleges. Students should not feel burden writing work and must feel that it's not something which they can't do. It can be done with little pain. Try this
    Are you sure you want to  Yes  No
    Your message goes here

Google Analytics Crash Course - 5 bonus tips, tricks & hacks

  1. 1. Google Analytics Crash Course 5 Tips/Tricks/Hacks (that didn’t fit) in 30 minutes @peter_oneill
  2. 2. Understand Google Analytics definitions • Understand where Google Analytics data comes from • Users are not people • They are a count of unique cookie IDs • They are not shared across devices or browsers • They are deleted regularly • They are unique to that time period • It is an inflated number and we don’t know by how much! 6 @peter_oneill
  3. 3. Wherever possible, group values • Absolute counts of days, words, etc can be very hard to interpret for non analysts • They are fairly meaningless at a granular level • Much easier to understand: • short, medium, long • new, recent, old, very old • Make the data useful, make it information, let the business use it • If using GTM, very easy to adjust the business logic on these values 17 @peter_oneill
  4. 4. Record the customer ID and GA client ID • When visitors are logged in, record their Customer ID in a hit/session scoped custom dimension • For all visitors, record their Google Analytics client ID (cookie value) in another session scoped custom dimension • four-custom-dimensions/ • This information can be used to identify visitors sharing logins • Different devices used at same location at same time • Different devices used in different cities/countries over time • Plus a variety of other purposes 20 @peter_oneill
  5. 5. You don’t need all Enhanced Ecommerce stages • Returning to the idea of Core tracking first, this also applies to Enhanced Ecommerce • Critical steps are • View Product • Add to Basket • Checkout (once) • Transaction • Get this tracking right, the rest can wait • It gives you an Ecommerce funnel at product level • Plus category, brand, etc 22 @peter_oneill
  6. 6. Use the full Enhanced Ecommerce Category variable • You can capture five pieces of information within the Enhanced Ecommerce Category variable • The standard report displays all five levels as a single variable but custom reports & the API allow you to split into five different product scoped custom dimensions • Same as campaign tracking, capture as much granularity as possible 23 @peter_oneill
  7. 7. THANK YOU @peter_oneill I can be found at • • @peter_oneill • +44 7843 617 347 •