MOBILE TRENDS & SOLUTIONS - PETER GULLBERG, VP PRODUCT STRATEGY
MENU


MOBILE TRENDS


TODOS SOLUTIONS


TODOS MOBILE
Mobile trends
WHAT APPLE TAUGHT THE WORLD
Mobile trends
WHAT APPLE TAUGHT THE WORLD




  “- If you want to surf the
internet on your mobile, you
  need a working b...
Mobile trends
WHAT APPLE TAUGHT THE WORLD




  “- If you want to surf the
internet on your mobile, you
  need a working b...
Mobile trends
APPLE ALSO TAUGHT THE WORLD...




           Consistency and Usability
           Managed application ser...
Mobile trends
APPSTORE – A LOVE/HATE STORY




        Application Code of Conduct is strict –
         and sometimes app...
Mobile trends
ANDROID - FACTS




    Google owns Android
    Open Source
    Android phones are coming big
    Compet...
Mobile trends
ANDROID – (LESS KNOWN) FACTS




            Requires a Google account
            Google in exclusive con...
Mobile trends
A GLIMPSE OF THE SMARTPHONE MARKET
Mobile trends
                     APPSTORE(S)




                       19 different AppStores
                       ...
Mobile trends
             NFC




   Apple are right now integrating NFC into next
    generation iPhone/iPod
   Apple ...
Mobile trends
        KEY TAKE-AWAYS




   Standards are important

   AppStore model seem to be the future

   We nee...
MENU


MOBILE TRENDS


TODOS SOLUTIONS


TODOS MOBILE
Todos Solutions
ONE SYSTEM FOR ALL INDIVIDUAL SOLUTIONS
Todos Solutions
SWITCHINGEND-USER DEVICES
    … TO FOCUS FROM SYSTEM…
Todos Solutions
A CLOSER LOOK AT OUR PRODUCTS
MENU


MOBILE TRENDS


TODOS SOLUTIONS


TODOS MOBILE
Todos Mobile Product Range
     A CONVENIENT SOLUTION




  One solution - several technologies


   Todos onMobile



  ...
Todos onMobile
                       MOBILE OTP




Features:
- Portable authentication
- Support several handsets. More ...
Todos onMobile
   FOR IPHONE



    How it works
     User press Sign
     Enter the challenge
     Enters PIN
     En...
Todos onMobile
   FOR IPHONE



    How it works
     User press Sign
     Enter the challenge
     Enters PIN
     En...
Todos onMobile
   FOR IPHONE



    How it works
     User press Sign
     Enter the challenge
     Enters PIN
     En...
Todos onMobile
   FOR IPHONE



    How it works
     User press Sign
     Enter the challenge
     Enters PIN
     En...
THANK YOU FOR YOUR ATTENTION
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Mobile trends

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Mobile trends

  1. 1. MOBILE TRENDS & SOLUTIONS - PETER GULLBERG, VP PRODUCT STRATEGY
  2. 2. MENU MOBILE TRENDS TODOS SOLUTIONS TODOS MOBILE
  3. 3. Mobile trends WHAT APPLE TAUGHT THE WORLD
  4. 4. Mobile trends WHAT APPLE TAUGHT THE WORLD “- If you want to surf the internet on your mobile, you need a working browser”
  5. 5. Mobile trends WHAT APPLE TAUGHT THE WORLD “- If you want to surf the internet on your mobile, you need a working browser” “- And it must be usable”
  6. 6. Mobile trends APPLE ALSO TAUGHT THE WORLD...  Consistency and Usability  Managed application service  Pay for content  Security
  7. 7. Mobile trends APPSTORE – A LOVE/HATE STORY  Application Code of Conduct is strict – and sometimes appear random  You are not allowed to compete with Apple - they won’t let you in  Jailbreaking the iPhone has already proven not very clever
  8. 8. Mobile trends ANDROID - FACTS  Google owns Android  Open Source  Android phones are coming big  Competes with iPhone  Expect to reach +14% market share in 2012  Market push for Android with Google Maps Voice and Google Wave  Application runs on a Java virtual machine (Dalvik)
  9. 9. Mobile trends ANDROID – (LESS KNOWN) FACTS  Requires a Google account  Google in exclusive control of the Roadmap  Exists in 3 versions (1.5, 1.6 and 2.0)  Locked handsets - Operator controls the environment  Risk of Platform Fragmentation http://www.cnn.com/2009/TECH/11/17/android.wired/index.html
  10. 10. Mobile trends A GLIMPSE OF THE SMARTPHONE MARKET
  11. 11. Mobile trends APPSTORE(S)  19 different AppStores  Each is unique  Managed by either Handset Manufacturers, Operator or <YOUR-NAME-HERE> Service Provider
  12. 12. Mobile trends NFC  Apple are right now integrating NFC into next generation iPhone/iPod  Apple - will have a proprietary API, being able to control which application can access which services  Nokia has a range of models on the market - pushing mobile payment  Physical usage (Transit/POS-payments)  Electronic Usage (3D-Secure/mBanking)
  13. 13. Mobile trends KEY TAKE-AWAYS  Standards are important  AppStore model seem to be the future  We need to continue supporting a range of platforms  There will be shift in platforms  Managed service is not so bad after all  Strong need to make each platform homogenous
  14. 14. MENU MOBILE TRENDS TODOS SOLUTIONS TODOS MOBILE
  15. 15. Todos Solutions ONE SYSTEM FOR ALL INDIVIDUAL SOLUTIONS
  16. 16. Todos Solutions SWITCHINGEND-USER DEVICES … TO FOCUS FROM SYSTEM…
  17. 17. Todos Solutions A CLOSER LOOK AT OUR PRODUCTS
  18. 18. MENU MOBILE TRENDS TODOS SOLUTIONS TODOS MOBILE
  19. 19. Todos Mobile Product Range A CONVENIENT SOLUTION One solution - several technologies  Todos onMobile  Todos inSIM  Todos bySMS
  20. 20. Todos onMobile MOBILE OTP Features: - Portable authentication - Support several handsets. More handset in the roadmap (Java, iPhone, Android) - Complement to existing solutions - Same functionality as other products, Login, Buy, Code, Sign med Advanced Signing - Enrolment solution
  21. 21. Todos onMobile FOR IPHONE How it works  User press Sign  Enter the challenge  Enters PIN  Enters the response on his computer
  22. 22. Todos onMobile FOR IPHONE How it works  User press Sign  Enter the challenge  Enters PIN  Enters the response on his computer
  23. 23. Todos onMobile FOR IPHONE How it works  User press Sign  Enter the challenge  Enters PIN  Enters the response on his computer
  24. 24. Todos onMobile FOR IPHONE How it works  User press Sign  Enter the challenge  Enters PIN  Enters the response on his computer
  25. 25. THANK YOU FOR YOUR ATTENTION

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