New view on larger print books

1. clarkhuot.com
Clark + Huot CASE
Extending the Reach of an American Classic:
The design and development of
Harper Collins Publishers
large print brand.

2. Study: Publiction Imprint Design
Clark + Huot CASE Project: Harper Collins Imprint Branding
Client: Harper Collins Publishers

3. Study: Publication Imprint Design clarkhuot.com
Project: Harper Collins Imprint Branding
Client: Harper Collins Publishers

4. Study: Graphic Iconography as part of
Clark + Huot CASE overall design elements
Project: Harper Collins Imprint Branding
Client: Harper Collins Publishers

5. Study: Design Motifs / Graphic Elements clarkhuot.com
Project: Harper Collins Imprint Branding
Client: Harper Collins Publishers

6. Study: Circle Motif
Clark + Huot CASE Project: Harper Collins Imprint Branding
Client: Harper Collins Publishers

7. Study: Tagline - Seeing Is Believing clarkhuot.com
Project: Harper Collins Imprint Branding
Client: Harper Collins Publishers

8. Clark + Huot CASE

9. Study: Visual Mood & Concept clarkhuot.com
Project: Harper Collins Imprint Branding
Client: Harper Collins Publishers

10. Clark + Huot CASE

11. Study: Visual Mood & Concept clarkhuot.com
Project: Harper Collins Imprint Branding
Client: Harper Collins Publishers
How can we inspire large print readers
while converting non-readers to interact
with Harper Collins’ Luxe brand?
Harper Luxe large print will reach an
existing market of approximately 22.1
million vision-impaired readers including the
rapidly increasing Baby Boomer generation.
Harper Luxe will be positioned as a refined,
more sophisticated large print format to
engage new target profiles.
What overall look and feel do we want?
How shall we communicate?
What ‘voice’ will we use?
How will the design influence the purchase decision?

12. Clark & Huot is a brand development and strategic
design firm. We help companies design, launch and
manage their overall brand experience over all points
of customer, employee and shareholder contact.
Clark + Huot
Suite 34G, 520 West 43rd Street
New York City, New York
10036
Tel: 917.686.2633
clarkhuot.com