Management 4120 New Venture Management
Building Your Business Using Social Media
Presentation Overview… <ul><li>How mobile is changing the way we do business </li></ul><ul><li>Share some case studies on ...
The Mobile Revolution is here <ul><li>Mobile Phone is Constantly with the Owner </li></ul><ul><li>Consumer Can Be Individu...
iPhone <ul><li>Use iPhone for gathering photos for sharing & posting </li></ul>“ Helping companies build an online presence”
Online Reviews
Online Reviews
Online Lead Generation Strategy Using Video & Social Media BLOG Slide Share Webinars StumbleUpon Articles
Case Study #1 Local San Francisco Dentist Irena Vaksman
San Francisco Dentist, Irena Vaksman <ul><li>You Tube  Video </li></ul><ul><li>Blog  – Dental Hygiene Tips </li></ul><ul><...
Groupon “Deal of the Day” Generated 320 New Patients
<ul><li>High Tech Word of Mouth </li></ul><ul><li>Reply to Comments </li></ul><ul><li>5 Star Rating & 24 Reviews </li></ul>
Case Study #2 ElectricMan – Arlington, Texas <ul><li>The January 31 st  snow & ice storm found the American Red Cross with...
<ul><li>Because ElectricMan used Social Media principles of Facebook, Twitter, YouTube, LinkedIn, & Blogging he was positi...
Social Media Really is “Word of Mouth Advertising” on Steroids… <ul><li>“ When you do a remarkable job for your customers ...
Lesson here… <ul><li>The “ElectricMan” knew how to use Social Media. He was on Facebook, Twitter, YouTube, LinkedIn, & has...
Linked in  Personal Profile <ul><li>Change your status frequently..&quot;top of mind&quot; </li></ul><ul><li>Response to E...
Linked in  Personal Profile
Linked in  Company Profile <ul><li>Products and Services </li></ul><ul><li>Recommendations </li></ul><ul><li>Follow compan...
Keys To Success <ul><li>Complete Profile 100% </li></ul><ul><li>Get Recommendations </li></ul><ul><li>Connect with people ...
Why   You Tube <ul><li>60% of all web traffic is video </li></ul><ul><li>Average adult views 5 hours of video per month </...
<ul><li>Who's Watch Video Online ? </li></ul>
<ul><li>Use video for FAQ & SAQ </li></ul>
Video Testimonials  <ul><li>Use on Website </li></ul>
<ul><li>More Than 106 Million Accounts.... 450,000 Per Day </li></ul><ul><li>Twitter Users Are More Educated Than The Gene...
<ul><li>Use hash tags # to follow conversations </li></ul><ul><li>Mention thought leaders to build your followers @petekan...
<ul><li>Users check-in at locations Location based social application Earn points and unlock badges May announce to friend...
<ul><li>Special offers for checking in Drive people from pump to store  Change offers each month Customers spread the word...
Connect with me <ul><li>@petekane </li></ul><ul><li>FlipKane & Mediamarketingz & XpectResultsNow </li></ul><ul><li>www.Pet...
Leaders in the industry <ul><li>@Lewis Howes, SplashCube </li></ul><ul><li>James Wedmore, Lou Bartone </li></ul><ul><li>Ma...
SplashCube <ul><li>Splash Cube  for managing your  facebook , Linked in  &  twitter </li></ul><ul><li>1-855-249-7752 for f...
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Kennesaw State University Management 4120 New Venture Management Social Media

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Professor David White invites Pete Kane to share how social media is impacting business.

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  • Now let&apos;s talk about three case studies on Social Media
  • We are now in a major shift with technology and communication The challenge we face as baby boomers is to not stay on the side lines but to jump in the game and to be aware of how Social Media works in business There are tremendous opportunities for those who recognize the power of social media and how to use in business Social media is a big part of this shift
  • This will be a webinar were we can dig into more strategies on mobile marketing. This October/November marks the tipping point for smart phones
  • This one is an example of starting a new business. More on this on our YouTube channel Decided to use social media to launch her dental practice in very competitive SF market.
  • Uses YT, FB Twitter, Blog and Yelp
  • One strategy.....Groupon...deal of day group buying. Received 320 new patients using aggressive offer
  • She also embraced yelp.com Has 5 star....24 reviews .... Word of mouth on steroids
  • Video is a great way to connect with people.... Here some of the interesting facts that support the grow of video and YouTube
  • This will be a webinar were we can dig into more strategies on mobile marketing. This October/November marks the tipping point for smart phones
  • This will be a webinar were we can dig into more strategies on mobile marketing. This October/November marks the tipping point for smart phones
  • Kennesaw State University Management 4120 New Venture Management Social Media

    1. 1. Management 4120 New Venture Management
    2. 2. Building Your Business Using Social Media
    3. 3. Presentation Overview… <ul><li>How mobile is changing the way we do business </li></ul><ul><li>Share some case studies on social media </li></ul><ul><li>Give you some strategies on how to use social media in your business. Facebook, LinkedIn, YouTube and Twitter and Foursquare. </li></ul><ul><li>How to connect on my social platforms. </li></ul><ul><li>Resources for continued education </li></ul><ul><li>Q/A </li></ul>
    4. 4. The Mobile Revolution is here <ul><li>Mobile Phone is Constantly with the Owner </li></ul><ul><li>Consumer Can Be Individually Identified by their Phone Number </li></ul><ul><li>Mobile is Always On & 7 out of 10 People Sleep with their Phone </li></ul><ul><li>Mobile Phones have built in Payment Mechanism – “Click to Buy” </li></ul>
    5. 5. iPhone <ul><li>Use iPhone for gathering photos for sharing & posting </li></ul>“ Helping companies build an online presence”
    6. 6. Online Reviews
    7. 7. Online Reviews
    8. 8. Online Lead Generation Strategy Using Video & Social Media BLOG Slide Share Webinars StumbleUpon Articles
    9. 9. Case Study #1 Local San Francisco Dentist Irena Vaksman
    10. 10. San Francisco Dentist, Irena Vaksman <ul><li>You Tube Video </li></ul><ul><li>Blog – Dental Hygiene Tips </li></ul><ul><li>Twitter </li></ul><ul><li>Yelp – 5 Star Rating </li></ul>
    11. 11. Groupon “Deal of the Day” Generated 320 New Patients
    12. 12. <ul><li>High Tech Word of Mouth </li></ul><ul><li>Reply to Comments </li></ul><ul><li>5 Star Rating & 24 Reviews </li></ul>
    13. 13. Case Study #2 ElectricMan – Arlington, Texas <ul><li>The January 31 st snow & ice storm found the American Red Cross without power for their 2,000 units of blood. </li></ul>
    14. 14. <ul><li>Because ElectricMan used Social Media principles of Facebook, Twitter, YouTube, LinkedIn, & Blogging he was positioned first in Google. </li></ul><ul><li>American Red Cross contacted him and he saved 2,000 units of blood. </li></ul>
    15. 15. Social Media Really is “Word of Mouth Advertising” on Steroids… <ul><li>“ When you do a remarkable job for your customers they will, in turn make positive remarks about you – but instead of telling 1 person they are telling 1,600 Twitter followers.” </li></ul><ul><li>~ Paul Slack ~ Co-Founder of Splash Media </li></ul>
    16. 16. Lesson here… <ul><li>The “ElectricMan” knew how to use Social Media. He was on Facebook, Twitter, YouTube, LinkedIn, & has a Blog. </li></ul>When opportunity knocked… he was there!
    17. 17. Linked in Personal Profile <ul><li>Change your status frequently..&quot;top of mind&quot; </li></ul><ul><li>Response to EVERYONE who communicates with you </li></ul><ul><li>Email Signature becomes your micro-profile </li></ul><ul><li>Set up slideshare PPT presentations </li></ul><ul><li>Link Websites & Twitter </li></ul>
    18. 18. Linked in Personal Profile
    19. 19. Linked in Company Profile <ul><li>Products and Services </li></ul><ul><li>Recommendations </li></ul><ul><li>Follow companies you are targeting </li></ul><ul><li>Find the key contacts within the company </li></ul><ul><li>Helps with SEO </li></ul>
    20. 20. Keys To Success <ul><li>Complete Profile 100% </li></ul><ul><li>Get Recommendations </li></ul><ul><li>Connect with people </li></ul><ul><li>Create, Join, Participate in Groups </li></ul><ul><li>Expand your network </li></ul>
    21. 21. Why You Tube <ul><li>60% of all web traffic is video </li></ul><ul><li>Average adult views 5 hours of video per month </li></ul><ul><li>30 billion videos are watched in US every month </li></ul><ul><li>4th most visited site on the Internet and #2 search engine </li></ul>
    22. 22. <ul><li>Who's Watch Video Online ? </li></ul>
    23. 23. <ul><li>Use video for FAQ & SAQ </li></ul>
    24. 24. Video Testimonials <ul><li>Use on Website </li></ul>
    25. 25. <ul><li>More Than 106 Million Accounts.... 450,000 Per Day </li></ul><ul><li>Twitter Users Are More Educated Than The General Population </li></ul><ul><li>Twitter Users Have a Higher Income Than The General Population </li></ul><ul><li>Plays an Active Role in Purchase Decisions </li></ul><ul><li>Companies Using Twitter Average 2x More Leads Per Month Than Those Who Don’t </li></ul><ul><li>67% of Twitter Users are More Likely to Buy Brands that They Follow </li></ul>Why Twitter?
    26. 26. <ul><li>Use hash tags # to follow conversations </li></ul><ul><li>Mention thought leaders to build your followers @petekane </li></ul><ul><li>Use lists to break down your followers </li></ul><ul><li>Tweet quotes so they can be retweeted. </li></ul><ul><li>Gain knowledge from thought leaders </li></ul><ul><li>Gaining intelligence from your followers </li></ul><ul><li>Build relationships and grow your community </li></ul>Other Twitter Tips
    27. 27. <ul><li>Users check-in at locations Location based social application Earn points and unlock badges May announce to friend, Twitter and Facebook User with most check-in becomes mayor of the location </li></ul><ul><li>User with most check-in becomes mayor of the location </li></ul><ul><li>User with most check-in becomes mayor of the location </li></ul><ul><li>User with most check-in becomes mayor of the location </li></ul><ul><li>User with most check-in becomes mayor of the location </li></ul><ul><li>What is </li></ul>
    28. 28. <ul><li>Special offers for checking in Drive people from pump to store Change offers each month Customers spread the word You can track results </li></ul><ul><li>You can track results </li></ul><ul><li>You can track results </li></ul><ul><li>You can track results </li></ul><ul><li>You can track results </li></ul>
    29. 29. Connect with me <ul><li>@petekane </li></ul><ul><li>FlipKane & Mediamarketingz & XpectResultsNow </li></ul><ul><li>www.PeteKane.com , </li></ul><ul><li>@petekane </li></ul><ul><li>[email_address] </li></ul><ul><li>404-987-0310 </li></ul>Slide Share
    30. 30. Leaders in the industry <ul><li>@Lewis Howes, SplashCube </li></ul><ul><li>James Wedmore, Lou Bartone </li></ul><ul><li>Mari Smith, SplashCube </li></ul><ul><li>Sean Malarkey, SplashCube </li></ul><ul><li>Natalie 800-838-7969 x23850 </li></ul>Slide Share
    31. 31. SplashCube <ul><li>Splash Cube for managing your facebook , Linked in & twitter </li></ul><ul><li>1-855-249-7752 for free 30 day trial. </li></ul>

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